Our technical SEO services ensure your website is fast, crawlable and error-free. We optimise site structure, fix indexing issues and enhance performance to improve search engine rankings and user experience.
Technical search engine optimisation (SEO) is the process of ensuring your website meets the constantly changing requirements of search engines. These requirements relate to the structure of your website, the various coding elements and if the site offers a good user experience.
Search engines need to be able to easily crawl and index your website to increase your search engine rankings. The crawlers visiting your site evaluate multiple elements – most of which you can’t see.
Unlike content or backlinks, technical SEO focuses on how your site is built, from the codebase and page speed to mobile responsiveness and structured data.
A well-optimised website ensures:
Without a solid technical foundation, your content and keywords won’t reach their full potential in search results.
Google’s algorithms are smarter and stricter than ever. With updates prioritising mobile-first indexing, page experience signals and core web vitals, the technical health of your website plays a critical role in how well you rank.
If your site loads slowly, has broken links, or isn’t mobile-friendly, it could be penalised, no matter how good your content is. On the flip side, a technically sound website:
In today’s competitive digital landscape, having a technical SEO strategy isn’t optional, it’s essential for sustainable organic growth and overall SEO performance.
Crawling
Crawling is when a search engine, such as Google, sends out a bot to crawl through your website code and content. The aim is to ensure the website is relevant for users in terms of technical aspects and content. It also picks up whether you offer a good user experience.
These bots look out for several things including a good site structure and proper coding practices. It also checks for bad SEO practices. This crawling process determines whether your page should be indexed on the search engine.
Search engines will rank your website if it meets the requirements. These include fast page speeds, a good XML sitemap, and several other page elements. Any crawl errors may slow your website down and even lead to your site not appearing in organic search results.
This will severely affect your site’s visibility and prevent customers from finding you online. This is one of the reasons you need to ensure your site is crawlable with the help of a technical seo agency like PWD.
Indexing
Once the bots have crawled the entire structure of your website, the search engine will determine whether it will be indexed in their database or not. If your site is indexed, it will show up more easily on the search engines results page (SERP).
Ranking
Search engines conduct indexing to provide relevant data to search queries. Whenever you type in a query into the search bar, the indexed websites with the most relevant and useful information relating to the query will appear.
Searchers usually only click on the top results. So, if your site is not there, it is unlikely that your target audience will find it.
If the bots find multiple errors while crawling your site, you could be penalised with a lower search engine ranking or even be omitted entirely from the search results. So, it is vital to make sure your website’s technical SEO is up to scratch!
We begin every engagement with a comprehensive technical audit, using industry-leading tools like Screaming Frog, Sitebulb, Ahrefs and Google Search Console. This audit uncovers hidden issues affecting your visibility and rankings.
Our audit covers:
Website speed isn’t just a user experience issue, it’s a ranking factor. We optimise your site for Google’s Core Web Vitals, including:
We achieve this through advanced compression, image optimisation, lazy loading, browser caching and server performance enhancements.
We optimise how search engines navigate and prioritise your site, ensuring the right pages get found and ranked.
Our strategies include:
With Google’s mobile-first indexing, your site must perform flawlessly on all devices.
We ensure:
We implement JSON-LD structured data to help search engines better understand and enhance your content.
This enables:
We strategically build your internal link ecosystem to distribute authority and improve discoverability.
Our work includes:
We go beyond surface-level audits by analysing actual crawl data from your server’s log files.
Benefits include:
Technical SEO isn’t a one-and-done task, it requires consistent oversight.
With PWD, you’ll receive:
Our proactive, data-driven approach ensures your website remains optimised, competitive and ready to scale.
Birds Eye Media is a leader in their field, and it wanted its digital presence to match. With expansion plans to eastern states, PWD needed to ensure sufficient leads were coming in to bolster their plans.
Successfully scaling high-converting traffic for dog training programs and maintaining market dominance. AllBreeds is all about leads!
By aligning its website and SEO strategy with business objectives, Fortawall successfully transformed its digital presence, cementing its position as a leading provider of commercial temporary fencing in Australia.
Perth Arbor Services partnered with PWD in 2015 to become Perth’s most visible and reputable tree care company online. The results speak for themselves!
By modernising its digital presence and introducing a performance-driven SEO and Google Ads strategy, Perth City Dental not only caught up with competitors but positioned itself for long-term growth in Perth’s crowded dental market.
PWD executes managed marketing services for WOW Homes, a leading first home builder.
“Thanks for all the effort that you put into 2024… You are a great team to have backing us up in our marketing exploits.. Thanks to each and every one of you individually, we are truly grateful.”
We’ve helped hundreds of businesses across Perth and Australia strengthen their websites from the inside out. Our team uses industry-leading tools like Screaming Frog, Sitebulb, Ahrefs and Google Search Console to uncover and resolve complex technical issues that impact rankings, performance and user experience. With a proven track record in industries from eCommerce to professional services, we know what works and how to get results.
At PWD, our account managers work directly with our in-house technical SEO experts – the people who live and breathe crawlability, schema, indexation and core web vitals. Drawing on years of technical SEO expertise, our team will cut through fluff and focus on real technical fixes that drive lasting search engine visibility.
We ensure that your website’s technical SEO is always in line with the latest industry best practices and Google’s continuously updated guidelines. Our team stays up-to-date with algorithm changes, core web vital requirements, and emerging SEO trends to make sure your website maintains its competitive edge. We proactively implement the latest technical SEO strategies to adapt to new developments.
Our technical SEO work doesn’t happen in a silo. We partner with your existing content, development or paid media teams (if PWD or not!) to ensure all efforts are aligned. Whether you’re running a local SEO campaign, scaling content or migrating a site, our team integrates seamlessly to keep your broader strategy moving forward.
The website architecture is the structure of your site and is an important part of technical SEO. This hierarchical site structure creates an XML sitemap of your pages to give an overview of your site.
If your structure is disjointed and too complex, Google will have problems crawling your site. If you have a flat and organised structure, it is more likely your site will be indexed. This is especially important for e-commerce sites containing multiple product pages.
Clean site architecture enables users to easily navigate and find the content they are looking for. As such, it can lead to higher conversion rates. Search engines love a happy user and you can help by ensuring a user-friendly experience.
If the internal linking structure is not clear and clean, users will have trouble navigating your website. Search engines will penalise this drawback.
Our technical SEO experts at PWD will create a well-structured site for you. We follow SEO best practices to ensure complete optimisation for your online business when you choose our technical SEO services.
HTML coding is the main component of your website’s structure. It is the backbone of the site. It includes elements such as headings, body content, meta-tags, image alt tags and the internal linking structure.
The bots crawl your site’s HTML to determine whether the content is relevant for user’s search queries. If your HTML is up to standard and relevant, your site will have improved search engine rankings. This will boost your organic traffic.
Whenever you make changes to your site’s content or HTML structure, it could affect your website’s ranking. If there are mistakes in the coding, it could lead to crawl errors. In addition, if your site contains any duplicate content, it could also negatively affect your page rankings.
PWD’s technical SEO experts will help fix up any coding issues to prevent bad SEO practices. By hiring a qualified SEO company for technical SEO services and an audit, you can ensure that you have no errors affecting your performance. This is the best way to get your pages moving up the search engine rankings so that your business can gain more customers! So, get in touch with us at PWD for complete website SEO services.
The CSS coding determines the appearance of your website such as the colours, fonts, and other design elements. The introduction of CSS to website development created a way to design stylish sites without lumping the styling elements into the HTML code.
However, this gave way to another element of technical SEO requiring attention from a technical SEO expert. If your CSS structure is not SEO-friendly, your site may be penalised.
Storing style directives within CSS rather than HTML helps shorten load times. Compressing these files will create an even quicker load time for the pages on your site.
Using CSS can help developers create a content-heavy site for you while reducing the amount of coding. However, you should have the help of a technical SEO company as hidden links in CSS directives can get your website scrapped from Google’s index.
Technical SEO services help to make sure all the technical aspects of your site are up to standard. Our technical SEO consultant will complete a full SEO audit on your site.
When our SEO specialist works on your site, they will consider the coding elements and the XML sitemap of the website to evaluate how you’re ranking on Google. By conducting an audit, we can see where to improve your search engine optimisation and digital strategy.
A technical SEO audit covers all the behind-the-scenes elements that impact your website’s ability to rank and perform. This includes checks on site speed, crawlability, mobile usability, indexation, internal linking, site structure, schema markup, duplicate content, broken links, redirects, robots.txt and XML sitemaps. At PWD, we deliver a comprehensive audit with clear priorities and action steps.
On-site SEO refers to all the optimisation efforts made within your website. This includes both technical SEO such as site speed, coding structure, and crawlability, and on-page SEO, like content quality, keyword usage and image optimisation. At PWD, our on-site SEO services focus on enhancing user experience, improving website performance and boosting conversions through speed optimisation and structural optimisation.
Off-site SEO, on the other hand, includes all activities outside your website that influence your search rankings. This often involves backlink building, brand mentions, Google Ads, social media and online reputation management. When high-authority websites link to or reference your site, it signals to Google that your content is trustworthy and relevant, which can significantly improve your search engine rankings. Both on-site and off-site strategies are essential for a well-rounded SEO campaign.
It depends on the current state of your website and the complexity of issues found. In some cases, improvements to speed and crawlability can deliver performance boosts within a few weeks. More significant changes, like site restructures or schema implementation, can take a few months to reflect in rankings. However, technical SEO often lays the foundation for long-term organic growth.
Absolutely. Site speed is a confirmed ranking factor and directly impacts user experience. A slow-loading site can lead to higher bounce rates and lost conversions. Our technical SEO process includes core web vitals optimisation, media compression, server tweaks and caching improvements, all designed to make your site faster and more competitive in search.
Since technical SEO enhances the backbone of your site, it should be a high priority. If your technical SEO is not up to standard, your site may not be indexed on SERPs. This will leave your website undiscoverable to your target audience.
Yes, technical SEO audits require an in-depth knowledge of various coding languages and best practices. Hiring a leading technical SEO company gives you peace of mind that your website will rank high on the SERPs.
We use a combination of advanced SEO tools including Screaming Frog, Sitebulb, Google Search Console, Ahrefs, GTmetrix, PageSpeed Insights, SEMrush and Log File Analyser tools. These allow us to dig deep into your site’s technical setup and uncover the issues holding back your performance.
At PWD, technical SEO isn’t a standalone service, it’s an essential part of every SEO campaign we deliver. Rather than charging separately, we include technical optimisation as part of your ongoing SEO retainer. This allows us to take a holistic approach, ensuring your site is not only content-rich and keyword-targeted but also technically sound and built for performance.
The cost of your SEO retainer will depend on the size of your website, the complexity of technical issues, and the competitiveness of your industry. But rest assured, every campaign includes a full technical audit, site speed improvements, crawl and indexation enhancements, structured data implementation and ongoing monitoring. You’ll get everything you need for long-term organic growth, all bundled into one transparent monthly investment.
