Birds Eye Media is a leader in their field, and it wanted its digital presence to match. With expansion plans to eastern states, PWD needed to ensure sufficient leads were coming in to bolster their plans.
Link Building Services (Off-Page SEO)
Increase your domain authority with high-quality link building
Link Building Success Stories
Harness the power of effective backlinks
Successfully scaling high-converting traffic for dog training programs and maintaining market dominance. AllBreeds is all about leads!
By aligning its website and SEO strategy with business objectives, Fortawall successfully transformed its digital presence, cementing its position as a leading provider of commercial temporary fencing in Australia.
Perth Arbor Services partnered with PWD in 2015 to become Perth’s most visible and reputable tree care company online. The results speak for themselves!
By modernising its digital presence and introducing a performance-driven SEO and Google Ads strategy, Perth City Dental not only caught up with competitors but positioned itself for long-term growth in Perth’s crowded dental market.
PWD executes managed marketing services for WOW Homes, a leading first home builder.
“Thanks for all the effort that you put into 2024… You are a great team to have backing us up in our marketing exploits.. Thanks to each and every one of you individually, we are truly grateful.”
Carl de Luca, WOW Homes
Stand Out Amongst the Pack
Bespoke link building strategies that drive rankings and revenue
At PWD, we don’t just build backlinks – we build authority, trust and lasting search visibility. As Perth’s off-page SEO specialists, we combine strategic outreach, high-quality content and targeted directory placements to create powerful backlink profiles that boost your site’s credibility and organic rankings.
We take a tailored, white-hat approach to link building that’s focused on long-term success. No shortcuts, no spam, just genuine links from reputable, relevant sources. Whether you’re a local business or a growing national brand, our custom link building services are designed to strengthen your domain authority, drive qualified traffic, and elevate your position in search engine results.
Let us help you build a digital reputation Google trusts.
The benefits of high-quality backlinks
When high-authority websites link to your content, it sends a powerful trust signal to search engines like Google. These inbound links act as endorsements, showing that your content is valuable, trustworthy and relevant. As a result, your website is more likely to rank higher in search engine results pages (SERPs) for your target keywords. This improved visibility is essential for being found by potential customers who are actively searching for your products or services online. A strong backlink profile also increases the likelihood of being featured in featured snippets, knowledge panels and other high-visibility search elements, making your brand more prominent throughout the customer journey.
Backlinks act as digital referrals, guiding visitors from other trusted websites directly to your own. If an authoritative blog, news outlet, or industry-specific platform publishes a link to one of your pages, their audience is more likely to click through and explore your content. This creates a steady flow of referral traffic that supplements your organic and paid efforts. Unlike paid advertising, which stops the moment your budget runs out, backlinks continue delivering traffic over time. As more websites link to your content, the chances of it being discovered and shared again increase. This creates a snowball effect, expanding your reach and increasing qualified traffic that is already primed to engage or convert.
Domain Authority (DA) is a key performance indicator that predicts your site’s ability to rank in search engines. One of the most influential factors affecting DA is the quality and number of inbound backlinks from reputable, high-authority sources. When trustworthy websites across your industry or niche link to yours, search engines interpret this as a sign that your content is credible, relevant, and worthy of a higher position in SERPs. As your DA increases, so does your ability to rank for competitive keywords and to outperform less authoritative competitors. A higher DA not only boosts SEO performance but also enhances brand trust, making users more likely to engage with your site.
Search engine crawlers rely on links to discover and revisit content across the web. When you earn backlinks to your key landing pages, service pages, or cornerstone blog content, you’re essentially sending directions to these crawlers, encouraging them to index and re-index your most valuable pages more frequently. This is particularly important for pages that drive conversions, as regular indexing keeps them fresh in search results and aligned with the latest algorithm updates. Over time, strong backlink signals ensure your content remains relevant, visible, and competitive. This continuous discovery process helps maintain your rankings, keeping your core pages active in the eyes of search engines.
How we’re delivering Off-Page SEO success for businesses
Our link building process
Before getting into the techniques of building links, it’s important to state that there is very much a right way and a wrong way of doing this. If you value your website’s long-term authority and quality, we’d suggest doing it the right way.
The wrong way, known as “black-hat SEO”, focuses on using manipulative tactics. While the results may be faster, they don’t last and don’t carry much weight with Google in the long run. In fact, practising these tactics can lead to penalties or even complete removal from search engine results pages.
Luckily, there are a number of safe, proven strategies to build high-quality backlinks. These may take longer and require a bit more work, but the results are well worth it.
It’s no secret that good content always wins. By creating content that your audience wants and can trust, you’ve already mastered not just vital SEO practice but a critical marketing tactic too.
Your content creation should aim to engage, attract and delight your audience. The more material you cover, the more you will increase your level of authority. Your audience and other websites will know to come to you as a resource for valuable information.
This means that you’re increasing your chances of having another website referencing your blog post. The result? Backlinks!
After maintaining your own blog and content creation, you should consider the rewards of guest blogging. Not only are you spreading your knowledge and improving your brand’s authority, but you’re generating backlinks too.
Backlinks are usually gained by referencing your own website or by citing your page in your author bio. Either way, you’re directing traffic to your website and generating inbound links.
As we mentioned, building links can be compared to word of mouth. This is where referrals come into action. Put your service or product up for reviews to increase your linked mentions. This is why we’re seeing more and more people opt for influencer marketing to increase their reach. By getting a referral from a trusted source and linking your website, you’ve hit the SEO jackpot!
Did you know that 65% of information is better retained if it’s in visual form? Take Pinterest, for example – it’s full of visual infographics. Those infographics, whether they’re a recipe or the latest marketing statistics are constantly being shared.
Do you know what’s included in most of those Pinterest pins? Links. As people are sharing the infographic, they’re sharing your website’s link too.
Not all backlink strategies rely on other websites. In fact, building links internally plays an integral role in your SEO results.
Internal links are links that direct users to another page on your website. You often see them in blog posts or a redirect call-to-action on the webpage. Search engines see these links as they would any other link. Therefore, the internal links will help build your online reliability.
An added bonus to internal links is that they can direct people to older content. In other words, you’re giving both pages a boost with one move.
One of the most effective ways to earn high-value external backlinks is through digital PR. By pitching timely, newsworthy stories to journalists, bloggers and media outlets, we can secure valuable mentions of your brand online.
Whether it’s a new service launch, industry insights or a local initiative, this kind of outreach gets your business in front of large audiences and earns links from trusted sources.
There are thousands of webpages dedicated to listing the best tools, services, or resources in specific industries. These are goldmines for backlinks.
If you’ve published a valuable guide, tool, or resource, we’ll identify the right pages and reach out to get your content included, putting your site in front of more users while building authority.
Broken links are everywhere, and website owners are always looking to fix them. We find dead links on relevant websites and suggest your content as the perfect replacement.
It’s a win-win: the site owner improves their user experience, and you gain a high-quality backlink without needing to create something new.
Journalists and content creators are constantly looking for expert quotes and insights. That’s where platforms like HARO (Help A Reporter Out) and SourceBottle come in.
We monitor these platforms and respond on your behalf with expert commentary. If selected, your quote and a backlink to your site gets featured in their article.
While mass directory submissions can hurt your site, niche directories are a different story. We focus on submitting your business to industry-specific directories, associations and trusted local networks.
These links are not only more relevant, they help reinforce your credibility and visibility within your niche.
Why start from scratch when your competitors have already built a roadmap? We analyse the backlink profiles of top competitors in your industry and identify sites that link to them – but not you (yet!).
Then, we step in with stronger content or a more compelling pitch, giving your site a chance to earn the same (or better) backlinks.
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Link Building Explained
What is link building?
Link building is a fundamental aspect of SEO that is focused on enhancing a website’s visibility and ranking on search engine results pages, with Google being the primary focus. It involves acquiring hyperlinks (otherwise known as “backlinks” or “inbound links”) from external websites, indicating to search engines the credibility, authority and relevance of a site. Google’s algorithm evaluates the quality, relevance and diversity of these backlinks to determine a website’s ranking.
Backlinks help build authority for your site, whilst simultaneously directing traffic to it. In the simplest terms, search engines consider your site to be trusted if other authoritative sites deem it citable. You could look at backlinks as you would word of mouth. You’d be much more inclined to visit a restaurant that has positive reviews from someone you trusted, right? Well, your backlinks are like word of mouth. As you would trust your friend’s recommendation, your audience will trust the website’s citation of your page.
Effective link building strategies prioritise quality over quantity, emphasising natural acquisition of links from reputable, contextually relevant sources. This is typically done by creating valuable content that naturally attracts links, engaging in outreach efforts to collaborate with influencers or webmasters, and ensuring a diverse link profile. The anchor text used in hyperlinks (the text that often appears as blue and underlined) also plays a crucial role, providing additional context to search engines about the content of the linked page and potentially influencing its ranking for relevant keywords.
Importance of Link Building
Why link building is essential for SEO growth
Backlinks define your site’s domain authority. Put simply, building links is important because it helps drive traffic to your website and increase your search engine rankings. Google will look at how popular your page is and how beneficial the content is for users. If you haven’t looked at a backlink strategy, your SEO campaign may not be reaching its full potential.
Search engines use backlinks for two main things; the discovery of new websites or webpages and the determination of how well they should rank. The more links you have, the better your ranking and therefore, the better your chances of reaching your audience.
With all of this in mind, backlinks aren’t easy to acquire. It’s a difficult and time-consuming process especially considering that you want to focus on quality link building. Not all links are equal and some do have a higher weight behind them.
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Frequently asked questions about link building
Link building is a long-term strategy. While some improvements can be seen within 2 to 3 months, significant increases in rankings and organic traffic typically take 4 to 6 months or more, depending on your industry, competition, and the quality of links acquired. Run for the hills if you hear that a link building company can deliver results overnight!
No. Search engines weigh links differently. A backlink from a high-authority, niche-relevant website is far more valuable than one from a low-quality or unrelated source. We focus on securing links from trusted domains that pass strong SEO value.
Buying backlinks from low-quality or spammy sources is against Google’s guidelines and can lead to penalties. Our link building services focus exclusively on white-hat link building techniques that ensure sustainable growth and long-term results.
We always strive to secure backlinks from relevant and authoritative sites within your industry. While we can’t guarantee placements on specific websites, we tailor our outreach to your niche and target audience.
Anchor text is the clickable text in a hyperlink. It provides context about the linked page’s content. Over-optimised or unnatural anchor text can be flagged by Google, so we focus on using varied, relevant and natural anchors to improve rankings safely.
While our focus is on building quality links from high authority websites, we can also conduct a backlink audit to identify and disavow harmful or poor quality links that may be dragging down your site’s SEO performance.
We track key performance indicators like increases in domain authority, referral traffic, keyword rankings and the number of high-quality backlinks secured. We provide regular reports so you can see your ROI clearly.
Absolutely. Despite algorithm changes, backlinks remain one of Google’s top ranking factors. In competitive industries, strategic link building is essential for improving your online visibility and outperforming your competitors.
Yes – when done correctly. Local citations, directory links, and region-specific mentions help build your authority in local search results and Google Maps, especially when combined with a broader local SEO strategy.
You can, but it’s time-consuming and requires outreach skills, SEO knowledge, and content creation ability. Many businesses find greater efficiency and results by partnering with a professional link building agency like PWD.
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