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BRAND STRATEGY AGENCY

Take your place in the market with a strong brand strategy

Our brand strategy services in Perth help you drive brand awareness, stand out from the crowd, and forge your own path

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Connect with your customers authentically

Your branding is more than just logos and colours. They’re important, certainly, but the full branding experience is much, much bigger than that.

Comprehensive branding is built on strategy. It’s about identifying who you are, what you stand for, who your customers are, and then helps you create a specific voice, messaging, and the communication channels through which to target them.

By laying the right foundations, it ensures that everything you do, every marketing avenue you approach, and every communication you send aligns. It ensures complete, comprehensive communication—and a brand that’s 100%, authentically you.

How we help you build a unique brand strategy

Your brand is an extension of your business—so it’s important that you get it right.

The way to do that is with a strong brand strategy. A brand strategy isn’t just about getting your business from A to B. It’s about building a presence, establishing credibility, and nurturing a brand personality that’s cohesive and throughout every touchpoint and interaction.

Here’s how we do it.

Deep dive research
We take a deep dive into the industry and market, looking at similar products or services, and your competitors. We seek to understand your audiences, and identify the psychology around symbols, typography, colours, and visual tones within your specific industry and surrounding services, and what they expect.

Creating your brand identity
Once we’ve done the research, it’s time to get creative. We identify the common threads and themes throughout the research, and create a brand identity that represents who you are, and the personality you want to present to the world.

We identify the specific colour palette to use, the typography that will gain attention,and a logo or brandmark that creates brand recognition. We also create a specific brand voice for your company, identifying the language and wording you use, that ensures every interaction with your customers feels the same.

Building your brand assets
Once we have established the base-level building blocks, it’s time to turn these into assets. We create the key messages, extended branding, sonic identity, images or symbols related to your brand voice, and any typography and styling of elements which begin to create a universal language of your brand.

Once these elements have been approved, we then all the assets needed to support your brand voice, across all the channels where you reach your customers.

Delivering brand in style
Once the final assets are completed and packaged, we develop a Brand Style Guide to help guide the proper use of your brand assets and characteristics. This helps to keep your brand cohesive and consistent, no matter who the communications are coming from. This allows you to use your branding in a variety of ways, but with a proper rule set applied to create this brand voice from a universal perspective.

Taking your brand live
With a strong brand strategy, and an established Brand Style Guide and brand voice, it’s time to present your new brand to the market.

We will continue to work with you to identify new ways to integrate your brand / strategy into your indsutry. We work on a Marketing Retainer which allows for your brand to be cultivated and injected into the market in a multi-phase approach.

It’s all about consistency: consistency in intention, look, voice, and actions. If this all aligns, then your brand strategy is working, and you’re sure to see strong, consistent growth

A clever strategy helps to create an enduring brand

Without a brand strategy, you’re flying blind when it comes to marketing and building your business. So stand out. Be different. And build a strong, undeniable presence in your market.

That’s what PWD is here to help you achieve.

Differentiate yourself

You don’t want to just be another business in a sea of same-ness. A strong brand strategy helps your Perth business to carve out your own niche. It creates a platform for your brand to works from, that guides your actions, communications, and impact in the market. PWD delivers brand strategy for Perth businesses that want to forge their own path.

Boost credibility

A strong, cohesive, consistent brand builds trust with its customers. It builds a connection. And when they connect with you, they see you as a source of truth. They know that you are who you say you are, that you do what you say. It ensures that you create consistent and positive interactions with your target market.

Grow your business

Consistency and connection creates a strong, memorable brand, one that captures your place in the market. Driven by your brand strategy, it helps you take ownership of your niche. By having a strong foundation for your positioning, this gives you license to take chances, tying actions and new opportunities to your business goals. Your customers will see any new changes as the next step in your business, and celebrate your growth with you.

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PWD: The easy choice for brand strategy in Australia

Your brand strategy isn’t done in a vacuum. We partner with you in collaboration, involving you through the entire research and ideation phase to ensure you’re connected with your brand from the beginning—and you feel that important ownership over its final implementation to market.

Collaboration leads to the best results, and helps us deliver a brand strategy, brand voice, and brand assets that you can be proud of.

Get in touch with PWD’s brand strategy experts today.

FREQUENTLY ASKED QUESTIONS

About brand strategy in Perth

What is a brand strategy?

A brand strategy creates an identity and guidelines that your business takes to the market. It allows you the opportunity to create brand visual and voice elements that build brand recognition in a crowded space, and supports you in rolling these out.

It’s more than just a logo or colours, or even messaging. It’s every aspect about your company that creates the brand identity. It’s as much as how you talk to your customers on the phone, your methodology, philosophy, sonic identity, and your customers’ final take away from your brand: a 360-degree approach, that guides everything you do going forward.

Why is a strong brand voice so important to a business?

In one word: credibility. Credibility, or the initial appearance of credibility, is everything to business. First impressions are key, and at a time where people don’t really take the time to know a brand inside and out, your first stage credibility is vital.

Having a strong brand strategy means that every communication and interaction, every marketing tool and digital touchpoint you have, is aligned. This alignment ensures that you’re seen as a credible, trustworthy business.

How do I know if my brand is not up to market standards?

Look around the market and see what others in your industry are doing. How do their brand compare to yours? Dated brands automatically create a feel in the market that you’re not moving with the times, and therefore your product or service follows a similar approach.

If you’re worried your brand is outdated, a brand strategy refresh may be the kicker you need to transform your business. Contact our Perth brand strategy experts to learn more about it.

When should I look at updating my current brand?

It’s not a great idea to constantly keep changing your brand without a good reason or strategy in place. You should look at your brand every few years and see if it needs just a light refresh, slight tweak, or an entire re-imagining. Depending on how long your brand has been in the market determines the level of change required. You should always have a solid plan in place to help with this transition and look to experts to help you with this brand identity shift, as it could be vital in terms of its reception to the market.

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