To get high quality backlinks in Perth, earn links from the places that already write about WA business: local news and trade media, the industry associations and chambers you belong to, WA business directories that verify their listings, the suppliers and partners you work with, and digital PR built on original data. PWD does this outreach in-house from West Leederville and does not buy links, use private blog networks or place links on sites that exist only to sell them. Results take four to six months to show in rankings, and we say so before we start.
Book a strategy session and we will review your backlink profile against your top three competitors before the call.
The figures below are whole-campaign SEO results for each client. Link building was one part of each campaign, alongside technical work, content and local SEO.
+131% Website form enquiries in two months
$200K Sales won from web enquiries
$700K In quoted sales pipeline
#1 For “perth painters” on Google
ABC Paint & Deco went from near invisible in search to number one for “perth painters”, with 60 keywords moving onto page one in eight weeks.
Read the case study
7,600+ Calls tracked in 2026 so far
3,500 Google Ads leads this year
165 Search terms on Google’s first page, up from 2
A Perth plumbing and gas company, name withheld at their request. Calls traced to their source, Google Ads bidding on real first-time callers, and three years of SEO.
Read the case study
4.2% Of revenue spent on all marketing
$251 To win each new client
1,389 New clients in 13 months
62% Of online bookings from organic search
Seven Perth cosmetic skin clinics, measured by their own books: marketing at 4.2% of revenue against an industry average of about 7%.
Read the case study
235+ Leads a Month
$35.82 Cost Per Lead
#1 In the shower repairs category.
430 keywords in the top 10 on Google 🤯
AllSealed Shower Repairs are dominating in WA, despite fierce competition from much larger companies in the sector.
+116% Total users in an 8 month period
+2.8k Positions on Google organic search results
40 #1 keywords, more than doubling their initial position
Birds Eye Media is a leader in its field and wanted a website to match. With an eastern states expansion looming, they needed leads to fuel it, but their previous agency could not identify or fix the speed and conversion issues dragging the site down. PWD found the problems, sorted them, and built a site that now delivers high quality inbound leads consistently. The lead worry is gone.
PWD built Coves Club a custom solution website with raffle functionality.
“I am LOVING this attitude and approach from you guys Thanks so much for hanging in there with/for me, I super appreciate it!”
David Coveney, Owner, Coves Club
+122% Conversions in four weeks
+8% Increased clicks for Google Ad campaigns
-70% CPA in the first month
Housekeeping WA needed increased Google Ads leads with a reduced media spend. We took this as a challenge, and we delivered!
Terrace Financial Services needed a website that reflected who their business is in the market today.
“We cannot recommend PWD more, Charlotte and the team were incredibly helpful with the website and made sure we were supported during the entire process.”
Aswath Harith, Owner, Terrace Financial Services
+52% Increased conversions year on year
+31% Organic session increase
8.2x ROAS, $8.20 earned for every $1 spent
Successfully scaling high-converting traffic for dog training programs and maintaining market dominance. AllBreeds is all about leads!
End-to-end website design, development, photography and videography
“We’ve had a great experience with Melissa, our Account Manager at PWD. She has been incredibly efficient and instrumental in getting our website up and running. Her responsiveness, organisation, and thorough communication have made the entire process seamless, and she’s always been helpful with any queries we’ve had.”
Stephanie D’Alessandro, Founder, Contec Australia
+2.2k Keyword rankings for commercial fencing
11x #1 keywords ensuring targeted organic traffic
4x Monthly traffic in the first 8 months
By aligning its website and SEO strategy with business objectives, Fortawall successfully transformed its digital presence, cementing its position as a leading provider of commercial temporary fencing in Australia.
We designed, developed and captured visual content, revolutionising the Sino Grinding online presence.
“PWD were a pleasure to deal with. Excellent service. Always offering help and assistance. I would recommend their company to anyone.”
Rod Price, Sales Manager, Sino Grinding International
+212% Monthly revenue
69% Improved cost-per-purchase, increasing profitability margins
20.7k Total sessions through paid social and search campaigns
PWD helped Travel Insured see exactly which campaigns and channels were driving revenue, facilitating confident budget decisions and allowing for ad spend to be scaled to drive bottom-line results.
PWD built a high-end custom website and ran lead generation campaigns for Databl.
“The PWD team are first class. PWD understood our digital marketing needs, devised an excellent strategy and executed on it brilliantly.”
Owen Robbins, Director & CTO, Databl
+800% Online sales driven by organic and paid traffic
+350% Website sessions
+898 Keyword rankings
SBR Collective is a retail brand, built by athletes, for athletes and has a successful store in Rockingham. Our mission – to turn the online store into a sales powerhouse.
A beautifully designed website delivered to Croeso Financial.
“From start to finish, the team were professional, communicative and competent! Although Croeso Financial Advice is not a big corporate giant, they treated me as valued client, exceeding my expectations and building me a worldclass website, within the budget and timeline agreed!”
Mark Smith, Director, Croeso Financial
10+ Years in #1 across competitive keywords
1.16m Impressions on Google search results
3.5k Conversions driving sustained business revenue
Perth Arbor Services partnered with PWD in 2015 to become Perth’s most visible and reputable tree care company online. The results speak for themselves!
Oasis Home Loans & Finance needed a new website, and PWD delivered.
“What they came up with and developed was beyond the scope of what I could have dreamed up myself… They have exceeded anything I was ever expecting and are worth every single penny!”
Chanae Gibbs, Director, Oasis Home Loans & Finance
+50% Qualified leads promoting profitable services
2x Web traffic across SEM & SEO campaigns
5.6k Conversions focusing on new & repeat business strategies
By modernising its digital presence and introducing a performance-driven SEO and Google Ads strategy, Perth City Dental not only caught up with competitors but positioned itself for long-term growth in Perth’s crowded dental market.
A high-end website, filled with PWD-produced photography and videography.
“This is one of the best interactions I’ve had with a supplier over the last 23 years. They really do what they say they’re going to do with a streamlined process that makes it a lot simpler. I would give 6 stars if I could.”
Glenn Galvin, Managing Director, Oracle Surveys
229k Sessions over 12 months
2.17k Conversions – $1.7M potential conversion value
1.21m Page views increasing brand visibility
Kit Bag partnered with PWD to strengthen its digital presence and scale online sales. With a national B2B and B2C customer base, Kit Bag needed to ensure its website and campaigns could drive consistent traffic, deliver high-quality leads and generate measurable ROI.
Custom functionality website and paid social media campaigns to increase members and member booking functionality.
“PWD has played a key role in the development of Bayswater Recreation’s new website and ongoing marketing… I have no hesitation in recommending PWD as a reliable, skilled and responsive partner in website and digital marketing.”
Dom Passarelli, Marketing and Promotions, Bayswater Recreation
6.7k Impressions – +4,806% in first 90 days of the campaign
6.48% CTR of organic social posts
+20.4% Page visits from our content strategy
PWD partnered with Netlink to grow their brand and, in turn, leads. PWD rolled out a content strategy to tell the Netlink story, and deliver the key messages to potential clients. Increasing brand visibility in market is key to success.
PWD executes managed marketing services for WOW Homes, a leading first home builder.
“Thanks for all the effort that you put into 2024… You are a great team to have backing us up in our marketing exploits.. Thanks to each and every one of you individually, we are truly grateful.”
Carl de Luca, WOW Homes
700+ Quality candidates for their recruitment campaigns
PWD partnered with Westfill for managed marketing services, and was quickly launched into assisting with their recruitment drive. The result? Attracting quality talent for hard to fill roles.
High quality backlinks in Perth come from five sources: local news and trade media, industry associations and chambers, verified WA directories, the businesses you already work with, and digital PR built on data about a WA market. Each takes a different amount of effort and returns a different level of authority. Here is what to do for each, and what PWD does for clients.
Pitch stories with a WA angle to the outlets that cover your industry and your area: a local hire, a project milestone, a data point about Perth, a comment on a change affecting local customers. Editors publish what is newsworthy to their readers, so the pitch is a story with your business in it, not a story about your business.
PWD writes the pitch, prepares the story with its supporting image or data, and sends it from a named staff member. We name the outlets we work with in the strategy session rather than on this page, because the right target list depends on your industry.
Membership directories, event sponsorships, speaking slots and award entries all carry links, and most Perth businesses already qualify for several: the industry association’s member directory, the local chamber of commerce, the trade show you exhibit at, the community organisation you sponsor.
Before recommending a membership or sponsorship for link value, PWD checks that the listing page is indexed by Google and that the link is followed. A directory that noindexes its member pages is still worth joining for the business, but not for the backlink.
A verified local directory checks that a business exists at the address given before it lists it. A mass directory lists anything submitted. The first is worth a listing and the second is worth avoiding, because hundreds of low-quality directory links are the pattern Google’s spam systems are built to find.
Keep your business name, address and phone number identical across every listing, your website and your Google Business Profile, because inconsistent details weaken the local ranking signal. This citation work sits inside our local SEO and citations service, where we audit your listings, correct the inconsistencies and add the verified WA directories you are missing.
The easiest links a Perth business can earn are the ones it already has a claim to. Suppliers have stockist and partner pages. Partners have pages listing who they work with. Clients who agree to a case study will usually link to it from their own site, and a testimonial you give a supplier often comes with a link back.
PWD lists every supplier, partner and client relationship you have, checks which have a page where a link would sit naturally, and makes the request on your behalf with the wording ready to paste.
The highest-authority links on this page come from journalists citing something you published: a survey of your customers, a price index for your market, a dataset about a WA industry that nobody else has compiled. Original data gets cited because it saves a journalist work, and it keeps earning links long after the story runs.
These are also the slowest links to earn. PWD scopes the data piece, produces it with you, writes it up and pitches it to the journalists covering that market. We say at the start that this takes months, and we run it alongside the faster sources above so the campaign shows movement while the data piece is in progress.
What we do:
What we do not do:
Book a strategy session to have your backlink profile reviewed against your top three competitors. No lock-in contracts.
PWD builds backlink profiles that hold up: links from reputable, relevant sources, earned through outreach, content written for the host site and placements in directories that verify their listings. No shortcuts and no spam, whether you are a local business or a national brand. The aim is a link profile Google trusts, higher rankings for the terms that bring enquiries, and referral traffic from the sites that link to you.
Let us help you build a digital reputation Google trusts.
When high-authority websites link to your content, it sends a powerful trust signal to search engines like Google. These inbound links act as endorsements, showing that your content is valuable, trustworthy and relevant. As a result, your website is more likely to rank higher in search engine results pages (SERPs) for your target keywords. This improved visibility is essential for being found by potential customers who are actively searching for your products or services online. A strong backlink profile also increases the likelihood of being featured in featured snippets, knowledge panels and other high-visibility search elements, making your brand more prominent throughout the customer journey.
Backlinks act as digital referrals, guiding visitors from other trusted websites directly to your own. If an authoritative blog, news outlet, or industry-specific platform publishes a link to one of your pages, their audience is more likely to click through and explore your content. This creates a steady flow of referral traffic that supplements your organic and paid efforts. Unlike paid advertising, which stops the moment your budget runs out, backlinks continue delivering traffic over time. As more websites link to your content, the chances of it being discovered and shared again increase. This creates a snowball effect, expanding your reach and increasing qualified traffic that is already primed to engage or convert.
Domain Authority (DA) is a key performance indicator that predicts your site’s ability to rank in search engines. One of the most influential factors affecting DA is the quality and number of inbound backlinks from reputable, high-authority sources. When trustworthy websites across your industry or niche link to yours, search engines interpret this as a sign that your content is credible, relevant, and worthy of a higher position in SERPs. As your DA increases, so does your ability to rank for competitive keywords and to outperform less authoritative competitors. A higher DA not only boosts SEO performance but also enhances brand trust, making users more likely to engage with your site.
Search engine crawlers rely on links to discover and revisit content across the web. When you earn backlinks to your key landing pages, service pages, or cornerstone blog content, you’re essentially sending directions to these crawlers, encouraging them to index and re-index your most valuable pages more frequently. This is particularly important for pages that drive conversions, as regular indexing keeps them fresh in search results and aligned with the latest algorithm updates. Over time, strong backlink signals ensure your content remains relevant, visible, and competitive. This continuous discovery process helps maintain your rankings, keeping your core pages active in the eyes of search engines.
How we’re delivering Off-Page SEO success for businesses
Before getting into the techniques of building links, it’s important to state that there is very much a right way and a wrong way of doing this. If you value your website’s long-term authority and quality, we’d suggest doing it the right way.
The wrong way, known as “black-hat SEO”, focuses on using manipulative tactics. While the results may be faster, they don’t last and don’t carry much weight with Google in the long run. In fact, practising these tactics can lead to penalties or even complete removal from search engine results pages.
Luckily, there are a number of safe, proven strategies to build high-quality backlinks. These may take longer and require a bit more work, but the results are well worth it.
It’s no secret that good content always wins. By creating content that your audience wants and can trust, you’ve already mastered not just vital SEO practice but a critical marketing tactic too.
Your content creation should aim to engage, attract and delight your audience. The more material you cover, the more you will increase your level of authority. Your audience and other websites will know to come to you as a resource for valuable information.
This means that you’re increasing your chances of having another website referencing your blog post. The result? Backlinks!
After maintaining your own blog and content creation, you should consider the rewards of guest blogging. Not only are you spreading your knowledge and improving your brand’s authority, but you’re generating backlinks too.
Backlinks are usually gained by referencing your own website or by citing your page in your author bio. Either way, you’re directing traffic to your website and generating inbound links.
As we mentioned, building links can be compared to word of mouth. This is where referrals come into action. Put your service or product up for reviews to increase your linked mentions. This is why we’re seeing more and more people opt for influencer marketing to increase their reach. By getting a referral from a trusted source and linking your website, you’ve hit the SEO jackpot!
Did you know that 65% of information is better retained if it’s in visual form? Take Pinterest, for example – it’s full of visual infographics. Those infographics, whether they’re a recipe or the latest marketing statistics are constantly being shared.
Do you know what’s included in most of those Pinterest pins? Links. As people are sharing the infographic, they’re sharing your website’s link too.
Not all backlink strategies rely on other websites. In fact, building links internally plays an integral role in your SEO results.
Internal links are links that direct users to another page on your website. You often see them in blog posts or a redirect call-to-action on the webpage. Search engines see these links as they would any other link. Therefore, the internal links will help build your online reliability.
An added bonus to internal links is that they can direct people to older content. In other words, you’re giving both pages a boost with one move.
One of the most effective ways to earn high-value external backlinks is through digital PR. By pitching timely, newsworthy stories to journalists, bloggers and media outlets, we can secure valuable mentions of your brand online.
Whether it’s a new service launch, industry insights or a local initiative, this kind of outreach gets your business in front of large audiences and earns links from trusted sources.
There are thousands of webpages dedicated to listing the best tools, services, or resources in specific industries. These are goldmines for backlinks.
If you’ve published a valuable guide, tool, or resource, we’ll identify the right pages and reach out to get your content included, putting your site in front of more users while building authority.
Broken links are everywhere, and website owners are always looking to fix them. We find dead links on relevant websites and suggest your content as the perfect replacement.
It’s a win-win: the site owner improves their user experience, and you gain a high-quality backlink without needing to create something new.
Journalists and content creators are constantly looking for expert quotes and insights. That’s where platforms like HARO (Help A Reporter Out) and SourceBottle come in.
We monitor these platforms and respond on your behalf with expert commentary. If selected, your quote and a backlink to your site gets featured in their article.
While mass directory submissions can hurt your site, niche directories are a different story. We focus on submitting your business to industry-specific directories, associations and trusted local networks.
These links are not only more relevant, they help reinforce your credibility and visibility within your niche.
Why start from scratch when your competitors have already built a roadmap? We analyse the backlink profiles of top competitors in your industry and identify sites that link to them – but not you (yet!).
Then, we step in with stronger content or a more compelling pitch, giving your site a chance to earn the same (or better) backlinks.
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Let’s grow your business, together!
Link Building Explained
Link building is a fundamental aspect of SEO that is focused on enhancing a website’s visibility and ranking on search engine results pages, with Google being the primary focus. It involves acquiring hyperlinks (otherwise known as “backlinks” or “inbound links”) from external websites, indicating to search engines the credibility, authority and relevance of a site. Google’s algorithm evaluates the quality, relevance and diversity of these backlinks to determine a website’s ranking.
Backlinks help build authority for your site, whilst simultaneously directing traffic to it. In the simplest terms, search engines consider your site to be trusted if other authoritative sites deem it citable. You could look at backlinks as you would word of mouth. You’d be much more inclined to visit a restaurant that has positive reviews from someone you trusted, right? Well, your backlinks are like word of mouth. As you would trust your friend’s recommendation, your audience will trust the website’s citation of your page.
Effective link building strategies prioritise quality over quantity, emphasising natural acquisition of links from reputable, contextually relevant sources. This is typically done by creating valuable content that naturally attracts links, engaging in outreach efforts to collaborate with influencers or webmasters, and ensuring a diverse link profile. The anchor text used in hyperlinks (the text that often appears as blue and underlined) also plays a crucial role, providing additional context to search engines about the content of the linked page and potentially influencing its ranking for relevant keywords.
Importance of Link Building
Backlinks matter so much for Google rankings because they are one of the strongest signals Google has that a page is trusted by other sites. Pages with more links from relevant, authoritative sites rank higher for competitive queries than pages without them, and that has held through every major algorithm update. Put simply, building links is important because it helps drive traffic to your website and increase your search engine rankings. Google will look at how popular your page is and how beneficial the content is for users. If you haven’t looked at a backlink strategy, your SEO campaign may not be reaching its full potential.
Search engines use backlinks for two main things; the discovery of new websites or webpages and the determination of how well they should rank. The more links you have, the better your ranking and therefore, the better your chances of reaching your audience.
With all of this in mind, backlinks aren’t easy to acquire. It’s a difficult and time-consuming process especially considering that you want to focus on quality link building. Not all links are equal and some do have a higher weight behind them.
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Link building is a long-term strategy. While some improvements can be seen within 2 to 3 months, significant increases in rankings and organic traffic typically take 4 to 6 months or more, depending on your industry, competition, and the quality of links acquired. Run for the hills if you hear that a link building company can deliver results overnight!
No. Search engines weigh links differently. A backlink from a high-authority, niche-relevant website is far more valuable than one from a low-quality or unrelated source. We focus on securing links from trusted domains that pass strong SEO value.
Buying backlinks from low-quality or spammy sources is against Google’s guidelines and can lead to penalties. Our link building services focus exclusively on white-hat link building techniques that ensure sustainable growth and long-term results.
We always strive to secure backlinks from relevant and authoritative sites within your industry. While we can’t guarantee placements on specific websites, we tailor our outreach to your niche and target audience.
Anchor text is the clickable text in a hyperlink. It provides context about the linked page’s content. Over-optimised or unnatural anchor text can be flagged by Google, so we focus on using varied, relevant and natural anchors to improve rankings safely.
While our focus is on building quality links from high authority websites, we can also conduct a backlink audit to identify and disavow harmful or poor quality links that may be dragging down your site’s SEO performance.
We track key performance indicators like increases in domain authority, referral traffic, keyword rankings and the number of high-quality backlinks secured. We provide regular reports so you can see your ROI clearly.
Yes. Backlinks remain one of Google’s strongest ranking signals in 2026, and the answer has not changed since 2020 or 2024. In competitive industries, links from relevant, authoritative sites are what separates the pages on page one from pages with equally good content below it. Our guide, are backlinks still important for Google rankings, sets out the evidence.
Yes – when done correctly. Local citations, directory links, and region-specific mentions help build your authority in local search results and Google Maps, especially when combined with a broader local SEO strategy.
You can, but it’s time-consuming and requires outreach skills, SEO knowledge, and content creation ability. Many businesses find greater efficiency and results by partnering with a professional link building agency like PWD.
Earn them from the five sources that already link to businesses like yours: local and trade media, the associations and chambers you belong to, verified directories, your suppliers and partners, and journalists who cite original data. Start with the partner and association links, because you already qualify for them, then work up to media and data. The section on how to get high quality backlinks in Perth above sets out each one.
Increase backlinks by publishing something worth citing, then asking the sites most likely to cite it. Reclaim links that point at broken pages, claim brand mentions that have no link, list with the directories and bodies you belong to, and pitch one original data piece to the media covering your market. Our guide to how to increase backlinks that matter covers each tactic in detail.
A blogger outreach program is a structured campaign that identifies bloggers and independent publishers writing for your audience, builds a relationship with them and offers content, data or products they can write about, with a link back to your site where it serves their readers. Done properly it is editorial, not paid. Our post on blogger outreach explains how it fits an SEO campaign.
Use the disavow tool to tell Google about backlinks that are harmful to your site’s SEO and that you cannot get removed, such as paid links from a previous provider or a spam attack. It does nothing else: it does not reduce keyword cannibalisation, it does not remove the Search Console and GA4 integration, and it does not submit a sitemap. Use it sparingly, because disavowing good links removes their value.
Real insights from our clients
