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Search Engine Optimisation (SEO) is the process of increasing the visibility of a website in organic search results, with the aim of improving the quality and quantity of organic traffic. SEO works by optimising a web page to make it rank higher on web search engines such as Google. SEO uses a variety of methods to increase the prominence of your webpages in search engine results. When used effectively, will improve your organic visibility on the search engines, Google and Bing. In turn, this will lead to greater visibility, increased traffic and bigger sales or revenue figures.

With over one billion active websites in existence, gaining a strong presence is vital. Most consumers will regularly turn to Google and other search engines when starting their web searches. In truth, gaining a strong foothold on this market is imperative to any digital business. Mastering SEO is the only way to achieve that aim.

In contrast to other digital marketing strategies, it is an organic method. Perfecting your SEO strategy won’t only give the company a short-term boost. More importantly, it will provide a lasting impact on your web presence. The inner workings of those strategies can become quite complicated.

We are a Perth SEO agency focused on producing measurable, ROI based results. As Perth’s foremost SEO Agency, we are able to guarantee the results of the SEO services we provide before starting work. As our SEO client, you can expect us to guide you through your SEO journey with regular updates and thorough SEO reporting.

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Search Engine Optimisation Services

SEO (Search Engine Optimisation) Perth

Getting to the top of Google by using an SEO service will increase your brand’s trust.

Most internet users naturally link a strong search engine presence with trust and reliability. Therefore, ranking highly on these platforms will give you an edge over your competitors. It’s not simply a case of being seen by more people, good SEO Services will also improve your chances of completing the sale. For that reason alone, it’s imperative that you get those elements perfected.

An increased SEO ranking will increase the level of traffic entering your site. Perhaps more importantly, though, it can have a telling impact on offline sales too. Smartphone searches finally became more common than desktop searches in 2015, meaning most people are now using portable devices to access data. Consumers, therefore, turn to Google when they are looking for a product or service. If your company get to the top of the results, you’ll have a fantastic chance of gaining an offline customer.

A strong search engine presence doesn’t only boost your opportunities for impressing customers. The outcomes can also have a telling influence on your ability to strike rewarding partnerships with other companies. Networking is key to business, and those benefits should not be forgotten when targeting improved search engine optimisation.

Essentially, a better SEO strategy will elicit a more professional brand image while actively increasing traffic both online and offline. What more could you ever ask for?

Choosing an SEO Agency
Guarantee The Results of Your SEO Before We Start

At PWD, we understand that no two businesses are the same. We actively celebrate the unique DNA of your company and use that to spearhead those SEO Strategies accordingly. After all, the only true route to success is one that works for your specific needs. Achieving the best SEO results isn’t a simple case of striving for a bigger web presence. Understanding your specific goals in business vital. There are many elements to consider, and we can help you work through them. After all, it’s impossible to achieve your dreams if you don’t first equip yourself with a clear vision.

One of the most pertinent questions is whether you are looking to target a global audience or a localised one. These two goals are achieved through contrasting strategies, this is why understanding your search engine goals is so important.

Similarly, SEO plans may be slightly affected by the age or gender of your ideal demographic you are trying to reach. Those elements will not impact the strategies quite like the battle between global and local SEO, nevertheless, it is important to have a distinct idea of what you’re aiming for. Otherwise, results will always be limited. To help with your local SEO, Google My Business optimisation is essential. It quite literally “puts you on the map”. This is because such a large percentage of local search result in users clicking through the Google Maps snippet, as opposed to on the SERP.

SEO As a Marketing Strategy

SEO Strategy

Before worrying about individual SEO strategies, SEO requires a deep understanding of the subject to gain the very best results. That’s why your best bet is to trust experienced professionals. Only then will you use the best methods aimed at gaining the outcomes you desire.

SEO is a crucial element for building a strong online presence, and no company cannot afford to ignore the need for it. However, it’s important to remember that this is still a marketing investment. As with any other marketing strategy, you want to gain positive outcomes in the most cost-effective manner. Selecting the best methods will give you a far better return on investment.

Increased ROI will inevitably benefit other aspects of the company. Furthermore, it should give you more leverage for future expansion.

SEO Methods

Different SEO strategies are to be tailored to achieve varying results, depending on the businesses budget. We are committed to finding the very best solution for your business. This includes using a combination of on-site and off-site plans.

With long-term aspirations in mind, we tend to focus on white hat SEO strategies. This basically means that we’re looking for those organic factors that will bring lasting benefits. The bulk of our attention is cast towards human interaction rather than the aggressive black hat ideologies. Black hat strategies tend to disregard the search engine practices, opting for excessive keyword stuffing and invisible text. This can be great for short-term success but can bring negative long-term impacts.

As the most reputable Perth SEO, we’re dedicated to our clients. That’s why we believe an SEO agency should guarantee results before starting work. The methods that PWD uses to rank your website will provide long-lasting results. This means your website will continue to rank, even after you stop doing SEO.

We’re the only SEO agency in Perth that guarantees the results of SEO before we start.

White hat versus black hat techniques

When consumers are searching for specific products and services, they will usually use specific terms. For example, they might search for ‘cheap web hosting’. As far as your website’s content is concerned, content marketing is crucial for SEO. Embracing these keywords and phrases is vital. As the leading Perth SEO agency, we guarantee we can rank your business for any keywords, both in Perth and internationally.

While you want to avoid the aggressive black hat strategy, it’s imperative that pages are focused towards those terms. How else is a customer meant to find your business if your content doesn’t show them that you offer what they’re looking for?

A search engine uses Whether it’s pages, content or any other element, getting this aspect perfected will provide a solid foundation for your SEO plans.

Fresh Content

The internet is a worldwide portal of information, and we all use it to access content on a daily basis. Quite frankly, quality content is the focal point behind any great website. And our experts are fully focused on using it to enhance your web presence.

Quality content isn’t only vital for using keywords and terms. Readability is a focal point for retaining the attention of your visitors. Meanwhile, creating work pages that have high share-ability can help improve your web presence on social media and search engines. After all, the growth of Twitter and other platforms have completely changed the internet in recent times. If you are a local business in Perth, read our SEO guide for more information on how to rank a website.

Of course, design aspects are important to the website. But as far as your visibility is concerned, content is king. We’ll get your fit for online royalty to ensure that your web presence is great.

Link Building

Networking is crucial to building a great presence in the offline business world. Guess what, link building plays a crucial role to online activities too. Building links to your website will see its popularity on Google shoot through the roof. In truth, it could be the secret weapon to gaining the online presence you desire.

Essentially, creating links means getting other websites to post content that contains a URL link or keyword targeted at your website. This is an organic strategy that search engines absolutely love. A little effort here goes a very long way to boosting those rankings.

As well as encouraging indirect traffic, those external links could bring direct customers too. In essence, it has to be considered a major part of any SEO marketing plan. More importantly, we have the contacts to build high authority links, which means those results will be even more impressive.

Image Optimisation

They say that a picture paints one thousand words. We’re not quite sure about that, but optimising those elements can certainly have a positive influence on your SEO strategies.

This is an aspect that many websites fail to master. Therefore, getting positive results on your website can give you a huge edge over the competition. When combined with the text elements and external influences, you cannot go far wrong.

It’s all about completing a full service, and this can often provide the finishing touches. We do use other strategies to enhance the overall scheme. When brought together as a package, your website should jump up to the first page of Google before you know it.

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FREQUENTLY ASKED SEO QUESTIONS

What is SEO?

SEO (Search Engine Optimisation) refers to the process of maximising your website’s number of visitors by ensuring that your content is appearing at the top of search engine result pages. You are perfecting your content to please Google and other search providers, hence the phrase search engine optimisation. You’re probably more familiar with how SEO works than you’d think. When you’re searching Google for an answer to your problem, search engines use SEO to find the best solution to your query.

A good agency will provide SEO services that help search engines understand your website’s content better through keywords, key phrases, and its coding structure. If the content contains the related keywords and key phrases, the website is then ranked on its results pages for that search query.

Keywords and key phrases are essential to how SEO works. Search engines work with what we know as “crawlers”. Crawlers are used to scan websites in order to understand them better and to know how to rank them in relation to their keywords and key phrases. For this to work, you have to optimise your website for both on-page and off-page SEO.

SEO is made up of two important tenets: on-page and off-page SEO. They can be explained as followed:

On-page SEO focuses on your website’s elements and optimising them for search engines. In a nutshell, this refers to both your website’s content and your site’s HTML code – it’s the aspects of your website that you have control of. These signals tell Google what your page is about and helps crawlers “see” your website. Read our guide about on-page SEO for more information.

Off-page SEO, on the other hand, focuses on the elements that occur outside of your website. This is where backlinks and social sharing come into play in order to build up your site’s reputation. The more backlinks and social shares you gain, the more search engines will see your content as legitimate and as a source of valuable information for its users. To get a better understanding of off-page SEO, read our guide on the differences between on-page and off-page SEO to understand how they are different.

When you have fully optimised your website for both of these SEO strategies, that’s when you start seeing the process work. For marketing purposes, SEO can put your content ahead of your competitors and open up your lead generation strategy to gain new potential clients.

How Do I Do SEO?

As SEO is made up of two main strategies, on-page and off-page, your optimisation efforts will mostly rely on how you improve your approaches for each facet. Each of these SEO tactics requires a lot of elbow grease and plenty of time to start seeing results.To do search engine optimisations, you have to look at your website as a whole as well as its presence in the online space. On-page SEO will require you to look at your website’s heading structures, internal links, targeted keywords, overall user experience, loading speed and your image optimisations. You will also have to analyse your website’s code and ensure that it’s easily scannable by crawlers.

Off-page SEO isn’t as focused on your website’s pages as much as it’s about other people’s content. The way that off-page SEO works is that it looks at how many times your site has been referenced, or linked, on other websites. This shows Google that your content can be trusted and provides value to users. For you to acquire these backlinks, you will have to do a large amount of outreach and enhance your social sharing strategies.

It is possible for you to do SEO by yourself, however, this isn’t always recommended. SEO can get complicated and your website’s structure may need further coding to ensure that it’s fully adapted for search engines. This will require in-depth site optimisations and extensive knowledge of SEO.

By doing SEO yourself, you might not get yourself on the first page of Google. Trusting a professional agency will provide you with a sense of comfort and confidence knowing that your website is being fully optimised to get you to the top of Google. This also means that you will have more time focusing on your business rather than handling finicky coding or spending hours doing link building outreach.

How Much Does SEO Cost?

To determine how much you should be paying for SEO services largely depends on the type of package you’re choosing. Most agencies will either offer a performance-based pricing package or a set monthly package. In our professional opinion, a monthly package is best as it provides a sense of security knowing that your SEO needs are always covered.

A monthly pricing package is a more commonly used practice amongst agencies. With a monthly SEO plan, you can expect to pay an established fee per month in return for a fixed amount of services. On top of that, you’re also paying for continued oversight and maintenance of your website’s SEO. The benefit of choosing a monthly package is that it offers a better long-term SEO plan.

Performance-based pricing looks at your immediate results as opposed to the long-term growth of your website’s success. With this plan, you are essentially only paying for the results that were established at the start of the business relationship. As SEO takes a lot of time, most agencies will steer clear of this method due to the lack of guarantee in results.

What Are Some Useful SEO Tools?

There are a few SEO tools for you to use to help maximise your efforts. If you have a WordPress website, we encourage you to install plugins that monitor your content’s SEO for you. Plugins like Yoast and All in One SEO Pack are best and come highly recommended. However, that’s not all that you’re limited to. You can read our blog post on the best SEO plugins for WordPress <a href=”/choosing-the-best-wordpress-seo-plugins/”>here</a>.

On top of a good website plugin, you can make use of online tools such as aHrefs and SEMRush. Both of these tools offer in-depth insights into your website’s search engine results page ranking and how it’s positioned compared to your competitors. Also, you are able to make use of their handy keyword research and link building features too. Both of these services offer a free trial but it’s worth investing in for the full benefits.

Do I really need SEO?

In short, the answer is yes. Although some businesses may be doing fine without SEO, they may never catapult their sales into new dimensions or dominate the online space. In other words, their performance levels may remain fine. SEO Services in Perth has become a requirement for any well-functioning local business. This is because the000 benefits of effective SEO Services far outweigh the work required and necessary inputs. By getting yourself on the top page of Google, you can expect to see higher call rates, better website traffic, and an increase in customers.

What does SEO stand for?

Search Engine Optimisation (SEO) is the practice of making changes to your website, content, and online presence that helps you appear stronger on search engines like Google.

Why SEO is required?

Optimising for SEO in Perth is all about generating traffic to your website by ensuring your content and pages are appearing on the top search engine result pages when people search for something specific online. To do this, a set of optimisations are needed to ensure your content is recognised by Google as relevant to the particular keywords and search terms that they relate to.Basically, a set point of pointers needs to be put into place to help search engines understand what your content is really about.

If you haven’t optimised your website and content correctly, Google won’t know to deliver them in user’s search results.

How does SEO work?

When it comes to SEO, search engines look at 3 main areas when trying to answer a search query: authority, relevancy, and crawlable. These factors help search engines understand your content better and therefore rank your page suitability based on its ability to answer the initial question. So, what do these 3 factors entail? Let’s keep crawlable simple as it can get a bit technical. These are the codes and site structures that help search engine crawlers navigate your content and tell them exactly what they’re looking at. Aspects like internal linking, heading structures, and site maps come into play here. For this to work, you’d have to look at optimising your website for both on-page and off-page SEO.

Authority, on the other hand, is a little less complicated. This has to do with how reputable your website is in the eyes of Google and other search engines. It also has to do with the amount of trust that your website has gained from its users and how much value it can provide new visitors.

Relevancy is a crucial part of producing a well thought out SEO Perth service. To rank well on Google and search engine result pages, you have to ensure that you’re using the right keywords and key phrases. For example, if your website was for a car dealership in Perth, Western Australia, you’d want to rank locally for related keywords, rather than pizza shops in Joondalup, right? The more relevant your page is to a Google search, the more likely the search engine will rank your page as a solution.

What is on-page SEO?

On-page optimisation (or on-page SEO) refers to all the work that needs to be done internally on your website. It takes into account all the aspects a webpage needs to rank well on Google such as content and HTML structures. Key areas of on-page optimisation are meta tags, alt and title tags, keywords, headings, internal links, and what actually exists on your webpages. On-page SEO is important to your overall optimisation strategy because it helps search engines understand your website. It also tells them how your page is relevant to the search query. Without it, your chances of landing on the first page of Google are slim.

What is off-page SEO?

Off-page SEO relates to the work that needs to be done externally for your website in order to please the likes of Google and other search engines. These techniques can help improve the position of your website by promoting it on other channels. This is where you start to build your site’s level of authority.Off-page ranking factors mostly refer to your link building strategy and the quality of these sources. By placing your content on trusted websites, search engines will start to see your content as more trustworthy and will be more willing to refer it to their users.

What is technical SEO?

The third, less known, pillar of SEO is all about optimising your website for crawling and indexing purposes. When you utilise the right technical SEO in Perth, you can help search engines find your content easier while navigating your site without any problems. This means that your search page ranking can quickly get a boost through easy to interpret data.

What is the difference between black hat and white hat SEO?

The truth is there’s an easy and a hard way to win at SEO. Like in life, taking the easy route doesn’t always end in positive results and the same goes for your search engine optimisation strategy. For your website optimisations to bring in long-lasting results and a winning customer base, we highly recommend sticking with white hat tactics.You can think of white hat tactics as the “right” way to do SEO. This form of optimisation is all about quality techniques and strategies that target a human audience rather than technical crawlers. Although it will require a bit more homework and elbow grease, it can create a longer-term investment for your website and see stronger rankings on Google.

Black hat SEO, on the other hand, may get you to rank higher but it does break search engine rules. While some people use these techniques, they also run the risk of getting highly penalised by search engines, therefore, jeopardising their site as a whole. This form of optimisation is typically used by those who want a quick return on their site and look to keyword stuffing, link farming, and other unethical techniques to do so.

What is the purpose of SEO?

Thankfully, the purpose of an SEO Perth specialist is pretty clear cut. It’s a strategy that helps improve your site’s ranking in search engines that can put your content in front of your ideal target audience. By using the right mix of keyword research, link building, and site improvements, it can help you bring more traffic to your website, convert visitors to customers, and sell your product or services to an already engaged audience.

What is the difference between paid and organic results?

Organic results are the naturally ranked pages that appear after searching a query. This means that whatever answer you see on your search engine, these pages have been optimised and has enough uniquely valuable content to get the page to show up on the search engine. Paid, results or PPC, such as Google Ads, are the links that advertisers pay for. These links are the ones that are found at the top of search engine results, as well as near the bottom. Paid results can be recognised by the “ad” symbol next to the listing. Both of these strategies have their strengths and weaknesses while providing a great service to your overall ranking. Nevertheless, if you’re looking to build long-term credibility and yield better ROI rates, organic SEO is often your best bet. This is due to the fact that it organic SEO can support your other marketing initiatives while driving steady website traffic.

With that being said, that doesn’t mean paid SEO is without its benefits. Paying for a search engine ad works wonders in generating fast leads and boosting your brand awareness. It also is a great way to maintain a top result page position without Google’s algorithm affecting your overall SEO Perth strategy.

Where do I start my SEO strategy?

The best place to start for your SEO strategy is to look at your overall goals and business plan with an SEO Perth expert. By defining what it is you’d like to achieve, you will be able to generate a clearer strategy path for your SEO. Whether you choose to utilise the help of an agency or to brave the SEO world alone, there are many elements to consider and understanding your specific goals in business is crucial

How fast does SEO work?

If you’re making use of white hat techniques, which we hope you are, you may be looking at around 4-6 months turn around time for results. However, SEO doesn’t necessarily work on direct timelines with the amount of input directly correlating to your rate of output.The digital world is constantly changing and search engines are always coming out with new updates and regulations. For this reason, SEO in Perth may work faster for some than others. To ensure a constant upward trajectory, it’s vital that your optimisations are sustained and that the work is always being put into bettering your content.

Does SEO require coding?

Not always, no. There are plenty of search engine optimisation tactics you can perform without having to touch your website’s coding structure. This is especially true if you’re using a CMS like WordPress that offers an intuitive website build and user experience.However, with that being said, if you’re looking to get into the technical side of SEO, coding may be required. Knowing how to programme your website can help take it to the next level and seriously impress the search engine crawlers.

What are the most important SEO ranking factors?

What it takes to rank well on Google is constantly changing as are user demands and search preferences. Currently, the main areas that you should focus on in order to please Google are site speed, creating a secure and accessible website, having a mobile-friendly webpage, your content, and keyword structures. Of course, then there are other ranking factors such as URLs, site authority, technical SEO standards, and your link strategy.With all this in mind, it’s key to keep your user experience in mind. This is what Google and other search engines will value most as their user always comes first.

What is keyword research?

A huge part of SEO boils down to keyword research. This task involves identifying popular words and phrases that your content relates to and that people enter into search engines. For example, a pizza restaurant will want to look at keywords relating to their industry and area such as “pizza restaurant in Perth” or “best pizza restaurant near me”.Researching these keywords will help give you a better understanding of the demand for brand-related content that your target audience is searching for. As a result, you can then formulate webpages and blog content to help compete for these search terms.

Where do I put my keywords?

Keywords can be used across your whole website and in a number of places. The trick is to place them as organically as possible to reduce the risk of keyword stuffing. With that in mind, you can put your keywords in the following places:

Page title
Page description
Meta tags
Body content
Headers
Links
URL
Alt tags

Will blogging help SEO?

Yes, blogging is arguably one of the most effective ways to boost your SEO strategy. Blogging can help position your website as a relevant answer to your audiences’ questions. These blog posts should, therefore, relate to popular keywords and search terms in order for your website to answer their problems. This will give you more opportunities to rank in search engines as a result.

Which SEO techniques are popular?

The most popular SEO techniques are the ones that create long-lasting value and that have proven to withstand the test of time. Despite technological changes, these techniques have consistently proven to be important in the eyes of Google and are worth investing your efforts in. These include:

Site speed optimisations
Designing a mobile-friendly website
Link building and backlinks
Relevant content creation
Keyword research
Using voice search

What are SEO backlinks?

Backlinks are external links that send traffic to your website. They offer a transition from one site to another for both users and search engine crawlers. High-quality backlinks can help increase a site’s ranking and visibility in search engine result pages.It can also help build your site’s authority. When you gain a backlink from an authoritative site, this is telling Google that your content can be trusted and that it’s valuable information for their users. With more backlinks under your belt, search engines will rank you higher and the better levels of traffic you’ll see coming to your website.

What is domain authority?

Domain authority is a search engine score that predicts a website’s ability to rank on result pages. This score is calculated on a range from 1 to 100 where the higher your score, the better your website’s ranking will be. Generally speaking, the aim is to get a score of 60 and higher. To simplify domain authority, it’s another way of cementing your site’s reputation with Google.

How do I increase my domain authority?

Increasing your domain authority has to do with being mindful with your SEO strategies. This encompasses everything from your domain name to your site structure and of course, your content. Free tools like the SEMRush backlink checker can help you measure your domain’s health. For more on domain authority strategies, read our blog post here.

What is link building?

Link building is the process of requiring backlinks from another website to your own. These links are then used to direct traffic between pages on the internet. For search engines to crawl your own page, they will jump between links on your pages or from another website to your own content.Link building is perhaps the hardest part of SEO. Gaining these backlinks can take a lot of your effort but when you generate a high-quality link, you can put your content ahead of your competitors and boost your rankings. This is a great way to build your site’s authority and is one of Google’s most high-approved white hat SEO techniques too.

How do you build links?

Link building comes in many shapes and forms which yield different results. Most SEO’s turn to link building outreach to increases their number of backlinks. This form of link building can see the greatest ROI in terms of effort.However, it’s important to note that when you are building links, white hat techniques should only be utilised. Black hat techniques can bring you spammy and low-quality results which will decrease your site’s level of authority.

What is the ROI on SEO?

As SEO doesn’t equate to an overnight success, determining its ROI isn’t as clear as other marketing projects. Understanding your true level or ROI involves analysing the targeted traffic that comes from search engine result pages. This is where tools like Google Analytics can be of use by determining where people are coming to your website. Then there are the likes of PPC (pay-per-click) where your monetary ROI can be directly correlated to the results generated from the campaign.

What Are SEO Services?

If you try to explain SEO in one sentence, it can seem complex, but it’s actually quite simple. SEO is the practice of optimising online content so that it can be found on search engines easily and organically.

 

This means that SEO uses several techniques to help get your business’ website to the top of the SERPs (Search Engine Results Pages). As you will have no doubt already used a search engine yourself, you’ve already seen how important it is to make it to the top. After all, how many people actually scroll beyond the first page?

 

To elaborate further, SEO uses on-page techniques, like keyword optimisation, content structuring and links (to name a few) to optimise your site. Other best practise SEO services include off-page SEO, which relates to link building (i.e. linking to other sites).

 

To get a bit more in-depth, technical SEO practices include optimising the structure of your site (and the things you don’t see on the screen). This includes adding data to your web pages so that they can be easily indexed and crawled by search engine “bots”. These bots are computer applications trained to scour the web for relevant information using algorithms to take certain factors into account.

 

Therefore, SEO services include all of the above, which is more than just applying technical principles. In this way, SEO services provide a comprehensive way to market your business online and forms an important part of any marketing strategy.

Are you a one-stop-shop marketing agency?

Yes, and that’s just one of the perks you can benefit from when working with PWD. With years of combined experience in a number of marketing fields, your digital needs will be fully covered. For your SEO, we will strategise a unique and suitable marketing plan for your website and content in order to boost your page up the rankings on Google. All of your off-page, on-page, and link building needs will be taken care of by a team of trusted professionals who know the value of long-term success.

Do SEO Work in 2020?

The simple answer is yes, they do. However, getting SEO services to work for you, and drive return on investment (ROI), requires consistent effort.

 

The truth is that working with search engines is an ongoing work in progress, as algorithms are continuously updated and changed – and how they are updated and changed is highly secretive. However, many people who work in the industry and pay attention to trends are given enough information to work within the parameters set out by the search engines.

 

As we have mentioned in previous FAQs, SEO services are made up of a number of different elements. So getting these to work for you also requires coordinated effort on your part, in addition to the expertise of your SEO consultant, in order to see real results.

 

The nature of SEO is also competitive, so to ensure success, you need to keep an eye on your competitors, and continue to fine-tune your own business’ value proposition, in order to become one of the top competitors in your field.

 

You’ll also need to also take into consideration your own goals. Apart from getting to the top of the SERPs, some businesses might have slightly different goals when it comes to SEO.

What Does SEO Mean?

SEO stands for Search Engine Optimisation. If we just break down the term, it’s quite simple to understand. A search engine is any website that indexes and collects data from the world wide web and collates it into one place so that people can easily find what they are looking for online by typing keywords into a search bar.

 

If we take a look at the word “optimisation”, from a computing perspective this means enhancing the way in which data is retrieved or processed. So, if we combine the two terms, SEO is a way of optimising the way data is retrieved or processed in a search engine.

 

While the technicalities of search engines might start to boggle your brain when you research the topic, all you really need to know is that the practice of SEO is about helping your business’ website show up more effectively in search engines.

 

As there is a lot of competition, and many factors that influence the position of a website on the search results pages, SEO is the analytical and practical method of making sure your business is visible when people search for terms that are relevant to your website.

How do I find a good SEO consultant?

The ideal way to find a consultant would be to look for them online. Type in something like “SEO consultants [your city/province/area]” into your chosen search engine and see what comes up.

 

Anyone in your area who has a thorough understanding of SEO will come up on the first page of the search results, known as the SERPs (Search Engine Results Pages). We’d recommend taking a look at their websites, portfolios, testimonials and reviews, and then selecting a few that resonate with you.

 

After that, set up a face to face or online meeting to discuss your goals. Some important things to take into consideration are whether they’re knowledgeable about your business industry and what other companies they have worked with.

 

Another important point to establish is what their current schedule is like, and whether the team has the capacity to work with you (which will also depend on the size and capacity of both of your teams).

 

Of course, you don’t have to find an SEO consultant located exactly in your area, as optimisation and best SEO practices can be done online.

Is SEO free?

The answer here is yes and no. Yes, in that you can study SEO online, earn certifications and implement these kinds of strategies, all on your own. In fact, it’s even possible to teach yourself how to code and build your own SEO optimised website.

 

However, how many people actually have the time to do this? So while we recommend educating yourself, it’s worth your time to invest in SEO services to help market your business and make you more competitive in the online marketplace.

 

So in this case, SEO isn’t really free, but perhaps finding a balance between understanding the techniques involved yourself, and working together with a knowledgeable service provider could deliver the results you’re looking for.

 

In fact, many SEO consultants offer different types of packages, so you invest only as much as you can afford. Of course, depending on the size of your business, there might also be different kinds of rates and packages available to suit your financial requirements.

 

Overall, keeping up to date with SEO is a full-time job, so it’s worth getting a team on board to help you while you’re busy coordinating multiple other elements of your business.

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Ready to boldly go where no one has gone before? PWD are digital pioneers, exploring the far reaches of online marketing possibilities. And like all great navigators and wayfarers, we’ve left a trail for others to follow. Learn from the best minds in the business with our digital resource center, including blogs, articles, guides and more from our expert team of designers, developers, and digital marketers.

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