SEO Perth

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NAVIGATE TO THE TOP WITH WITH LIGHT SPEED SEO

The term SEO stands for Search Engine Optimisation. It is the key process that will help your website stand out from the crowd. When used effectively, SEO will improve your organic visibility on the search engines, Google and Bing. In turn, this will lead to greater visibility, increased traffic and bigger sales or revenue figures.

With over one billion active websites in existence, gaining a strong presence is vital. Most consumers will regularly turn to Google and other search engines when starting their web searches. In truth, gaining a strong foothold on this market is imperative to any digital business. Mastering SEO is the only way to achieve that aim.

In contrast to other digital marketing strategies, it is an organic method. Perfecting your SEO won’t only give the company a short-term boost. More importantly, it will provide a lasting impact on your web presence. The inner workings of those strategies can become quite complicated. But the most important factor is that you realise just how crucial smart SEO can be for your business.

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Search Engine Optimisation Grows your Brand

Being at the top of Google increases your trust.

Most internet users naturally link a strong search engine presence with trust and reliability. Therefore, ranking highly on these platforms will give you an edge over your competitors. It’s not simply a case of being seen by more people, better SEO will also improve your chances of completing the sale. For that reason alone, it’s imperative that you get those elements perfected.

An increased SEO ranking will increase the level of traffic entering your site. Perhaps more importantly, though, it can have a telling impact to offline sales too. Smartphone searches finally became more common than computer searches in 2015, which means most people are now using portable devices to access data. As such,
consumers will often turn to Google when stuck for a specific product or service. If your company returns top of the results, you’ll have a fantastic chance of gaining an offline customer. Not bad eh? Especially from an online venture.

A strong search engine presence doesn’t only boost your opportunities for impressing customers. The outcomes can also have a telling influence on your ability to strike rewarding partnerships with other companies. Networking is key to business, and those benefits should not be forgotten when targeting improved SEO.

Essentially, a better SEO strategy will elicit a more professional brand image while actively increasing traffic both online and offline. What more could you ever ask for?

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Search Engine Optimisation Experts

At PWD, we understand that no two businesses are the same. We actively celebrate the unique DNA of you company, and use that to spearhead those SEO Strategies accordingly. After all, the only true route to success is one that works for your specific needs. Achieving the best SEO results isn’t a simple case of striving for a bigger web presence. Understanding your specific goals in business vital. There are many elements to consider, and we can help you work through them. After all, it’s impossible to achieve your dreams if you don’t first equip yourself with a clear vision.

One of the most pertinent questions is whether you are looking to target a global audience or a localised one. These two goals are achieved through contrasting strategies. This is why gaining direction is so important.

Similarly, SEO plans may be slightly affected by the age or gender of your key demographic. Those elements will not impact the strategies quite like the battle between local and global. Nevertheless, it is important to have a distinct idea of what you’re aiming for. Otherwise, results will always be limited.

Nevertheless, it is important to have a distinct idea of what you’re aiming for. Otherwise, results will always be limited. With our help, you won’t only gain a deeper appreciation of your goals. More crucially, you’ll be able to work your way towards achieving those goals.

Know your DIGITAL space
Strategies that create real results

SEO marketing can be broken down into various subsections. It requires a very deep understanding of the subject to gain the very best results. That’s why your best bet is to trust experienced professionals. Only then will you use the best methods aimed at gaining the outcomes you desire.

Before worrying about individual strategies, you must first appreciate the importance of choosing wisely. First and foremost, you need to select the best methods because it’s the only way to see positive outcomes.

SEO is a crucial element for building a strong online presence, and no company cannot afford to ignore the need for it. However, it’s important to remember that this is still a marketing investment. As with any other marketing strategy, you want to gain positive outcomes in the most cost-effective manner. Selecting the best methods will give you a far better return on investment.

Increased ROI will inevitably benefit other aspects of the company. Furthermore, it should give you more leverage for future expansion.

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What Search Optimisation Strategies can be used?

Given that different SEO strategies can be tailored to achieve varying results, it should come as no surprise that there are various methods to be utilised. We are committed to finding the very best solutions for your website and business. This includes using a combination of on-site and off-site plans.

With long-term aspirations in mind, we tend to focus on white hat SEO strategies. This basically means that we’re looking for those organic factors that will bring lasting benefits. The bulk of our attention is cast towards human interaction rather than the aggressive black hat ideologies. Black hat strategies tend to disregard the search engine practices, opting for excessive keyword stuffing and invisible test. This can be great for short-term success, but can bring negative long-term impacts.

We’re dedicated to helping you build a website that will see lasting results. Here are just some of the strategies we use

SEO Perth – Search Keywords

When consumers are searching for specific products and services, they will usually use specific terms. For example, they might search for ‘cheap web hosting’. As far as your website’s content is concerned, embracing those keywords and phrases is vital.

While you want to avoid the aggressive black hat strategy, it’s imperative that pages are focused towards those terms. How else is a customer meant to find your business if your content doesn’t show them that you offer what they’re looking for?

Whether it’s pages, content or any other element, getting this aspect perfected will provide a solid foundation for your SEO plans.

Content is King

The internet is a worldwide portal of information, and we all use it to access content on a daily basis. Quite frankly, quality content is the focal point behind any great website. And our experts are fully focused on using it to enhance your web presence.

Quality content isn’t only vital for using keywords and terms. Readability is a focal point for retaining the attention of your visitors. Meanwhile, creating work pages that have high share-ability can help improve your web presence on social media and search engines. After all, the growth of Twitter and other platforms have completely changed the internet in recent times.

Of course, design aspects are important to the website. But as far as your visibility is concerned, content is king. We’ll get yours fit for online royalty to ensure that your web presence is great.

Link Building

Networking is crucial to building a great presence in the offline business world. Guess what, it plays a crucial role to online activities too. Building links to your website will see its popularity on Google shoot through the roof. In truth, it could be the secret weapon to gaining the online presence you desire.

Essentially, creating links means getting other websites to post content that contains a URL link or keyword targeted at your website. This is an organic strategy that search engines absolutely love. A little effort here goes a very long way to boosting those rankings.

As well as encouraging indirect traffic, those external links could bring direct customers too. In essence, it has to be considered a major part of any SEO marketing plan. More importantly, we have the contacts to build high authority links, which means those results will be even more impressive.

Image Optimisation

They say that a picture paints one thousands words. We’re not quite sure about that, but optimising those elements can certainly have a positive influence on your SEO strategies.

This is an aspect that many websites fail to master. Therefore, getting positive results on your website can give you a huge edge over the competition. When combined with the text elements and external influences, you cannot go far wrong.

It’s all about completing a full service, and this can often provide the finishing touches. We do use other strategies to enhance the overall scheme. When brought together as a package, your website should jump up to the first page of Google before you know it.

 

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FREQUENTLY ASKED SEO QUESTIONS

What is SEO?

SEO refers to the process of maximising your website’s number of visitors by ensuring that your content is appearing at the top of search engine result pages. You are perfecting your content to please Google and other search providers, hence the phrase search engine optimisation.You’re probably more familiar with how SEO works than you’d think. When you’re searching Google for an answer to your problem, search engines use SEO to find the best solution to your query.

SEO helps search engines understand the website’s content better through keywords, key phrases, and its coding structure. If the content contains the related keywords and key phrases, the website is then ranked on its results pages for that search query.

Keywords and key phrases are essential to how SEO works. Search engines work with what we know as “crawlers”. Crawlers are used to scan websites in order to understand them better and to know how to rank them in relation to their keywords and key phrases. For this to work, you have to optimise your website for both on-page and off-page SEO.

SEO is made up of two important tenets: on-page and off-page SEO. They can be explained as followed:

On-page SEO focuses on your website’s elements and optimising them for search engines. In a nutshell, this refers to both your website’s content and your site’s HTML code – it’s the aspects of your website that you have control of. These signals tell Google what your page is about and helps crawlers “see” your website. You can learn more about on-page SEO here.

Off-page SEO, on the other hand, focuses on the elements that occur outside of your website. This is where backlinks and social sharing come into play in order to build up your site’s reputation. The more backlinks and social shares you gain, the more search engines will see your content as legitimate and as a source of valuable information for its users. To get a better understanding of off-page SEO, you can read our blog post here.

When you have fully optimised your website for both of these SEO strategies, that’s when you start seeing the process work. For marketing purposes, SEO can put your content ahead of your competitors and open up your lead generation strategy to gain new potential clients.

How Do I Do SEO?

As SEO is made up of two main strategies, on-page and off-page, your optimisation efforts will mostly rely on how you improve your approaches for each facet. Each of these SEO tactics requires a lot of elbow grease and plenty of time to start seeing results.To do search engine optimisations, you have to look at your website as a whole as well as its presence in the online space. On-page SEO will require you to look at your website’s heading structures, internal links, targeted keywords, overall user experience, loading speed and your image optimisations. You will also have to analyse your website’s code and ensure that it’s easily scannable by crawlers.

Off-page SEO isn’t as focused on your website’s pages as much as it’s about other people’s content. The way that off-page SEO works is that it looks at how many times your site has been referenced, or linked, on other websites. This shows Google that your content can be trusted and provides value to users. For you to acquire these backlinks, you will have to do a large amount of outreach and enhance your social sharing strategies.

It is possible for you to do SEO by yourself, however, this isn’t always recommended. SEO can get complicated and your website’s structure may need further coding to ensure that it’s fully adapted for search engines. This will require in-depth site optimisations and extensive knowledge of SEO.

By doing SEO yourself, you might not get yourself on the first page of Google. Trusting a professional agency will provide you with a sense of comfort and confidence knowing that your website is being fully optimised to get you to the top of Google. This also means that you will have more time focusing on your business rather than handling finicky coding or spending hours doing link building outreach.

How Much Does SEO Cost?

To determine how much you should be paying for SEO services largely depends on the type of package you’re choosing. Most agencies will either offer a performance-based pricing package or a set monthly package. In our professional opinion, a monthly package is best as it provides a sense of security knowing that your SEO needs are always covered.

A monthly pricing package is a more commonly used practice amongst agencies. With a monthly SEO plan, you can expect to pay an established fee per month in return for a fixed amount of services. On top of that, you’re also paying for continued oversight and maintenance of your website’s SEO. The benefit of choosing a monthly package is that it offers a better long-term SEO plan.

Performance-based pricing looks at your immediate results as opposed to the long-term growth of your website’s success. With this plan, you are essentially only paying for the results that were established at the start of the business relationship. As SEO is a lengthy process, most agencies will steer clear of this method due to the lack of guarantee in results.

What Are Some Useful SEO Tools?

There are a few SEO tools for you to use to help maximise your efforts. If you have a WordPress website, we encourage you to install plugins that monitor your content’s SEO for you. Plugins like Yoast and All in One SEO Pack are best and come highly recommended. However, that’s not all that you’re limited to. You can read our blog post on the best SEO plugins for WordPress here.

On top of a good website plugin, you can make use of online tools such as aHrefs and SEMRush. Both of these tools offer in-depth insights into your website’s search engine results page ranking and how it’s positioned compared to your competitors. Also, you are able to make use of their handy keyword research and link building features too. Both of these services offer a free trial but it’s worth investing in for the full benefits.

Do I really need SEO?

In short, the answer is yes. Although some businesses may be doing fine without SEO, they may never catapult their sales into new dimensions or dominate the online space. In other words, their performance levels may remain fine.SEO has become an industry standard for any well-functioning business online. The reason for this is that the perks outweigh the work required and necessary inputs. By getting yourself on the top page of Google, you can expect to see higher call rates, better website traffic, and an increase in customers.

What does SEO stand for?

SEO stands for search engine optimisation. This is a process of making changes to your website, content, and online presence that helps you appear stronger on search engines like Google.

Why SEO is required?

Search engine optimisation is all about generating traffic to your website by ensuring your content and pages are appearing on the top search engine result pages when people search for something specific online. To do this, a set of optimisations are needed to ensure your content is recognised by Google as relevant to the particular keywords and search terms that they relate to.Basically, a set point of pointers needs to be put into place to help search engines understand what your content is really about.

If you haven’t optimised your website and content correctly, Google won’t know to deliver them in user’s search results.

How does SEO work?

When it comes to SEO, search engines look at 3 main areas when trying to answer a search query: authority, relevancy, and crawlability. These factors help search engines understand your content better and therefore rank your page suitability based on its ability to answer the initial question. So, what do these 3 factors entail?Let’s keep crawlability simple as it can get a bit technical. These are the codes and site structures that help search engine crawlers navigate your content and tell them exactly what they’re looking at. Aspects like internal linking, heading structures, and site maps come into play here. For this to work, you’d have to look at optimising your website for both on-page and off-page SEO.

Authority, on the other hand, is a little less complicated. This has to do with how reputable your website is in the eyes of Google and other search engines. It also has to do with the amount of trust that your website has gained from its users and how much value it can provide new visitors.

Then there’s relevancy – this is possibly the biggest part of SEO. To rank well on Google and search engine result pages, you have to ensure that you’re using the right keywords and key phrases. For example, if your website was for a car dealership in Sydney, you’d want to rank for related keywords rather than pizza shops in Adelaide, right? The more relevant your page is to a Google search, the more likely the search engine will rank your page as a solution.

What is on-page SEO?

On-page SEO refers to all the work that needs to be done internally on your website. It takes into account all the aspects a webpage needs to rank well on Google such as content and HTML structures. Key areas of on-page optimisation are meta tags, alt and title tags, keywords, headings, internal links, and what actually exists on your webpages.On-page SEO is important to your overall optimisation strategy because it helps search engines understand your website. It also tells them how your page is relevant to the search query. Without it, your chances of landing on the first page of Google are slim.

What is off-page SEO?

Off-page SEO relates to the work that needs to be done externally for your website in order to please the likes of Google and other search engines. These techniques can help improve the position of your website by promoting it on other channels. This is where you start to build your site’s level of authority.Off-page ranking factors mostly refer to your link building strategy and the quality of these sources. By placing your content on trusted websites, search engines will start to see your content as more trustworthy and will be more willing to refer it to their users.

What is technical SEO?

The third, less known, pillar of SEO is all about optimising your website for crawling and indexing purposes. When you utilise the right technical SEO, you can help search engines find your content easier while navigating your site without any problems. This means that your search page ranking can quickly get a boost through easy to interpret data.

What is the difference between black hat and white hat SEO?

The truth is there’s an easy and a hard way to win at SEO. Like in life, taking the easy route doesn’t always end in positive results and the same goes for your search engine optimisation strategy. For your website optimisations to bring in long-lasting results and a winning customer base, we highly recommend sticking with white hat tactics.You can think of white hat tactics as the “right” way to do SEO. This form of optimisation is all about quality techniques and strategies that target a human audience rather than technical crawlers. Although it will require a bit more homework and elbow grease, it can create a longer-term investment for your website and see stronger rankings on Google.

Black hat SEO, on the other hand, may get you to rank higher but it does break search engine rules. While some people use these techniques, they also run the risk of getting highly penalized by search engines, therefore, jeopardizing their site as a whole. This form of optimisation is typically used by those who want a quick return on their site and look to keyword stuffing, link farming, and other unethical techniques to do so.

What is the purpose of SEO?

Thankfully, the purpose of SEO is pretty clear cut. It’s a strategy that helps improve your site’s ranking in search engines that can put your content in front of your ideal target audience. By using the right mix of keyword research, link building, and site improvements, it can help you bring more traffic to your website, convert visitors to customers, and sell your product or services to an already engaged audience.

What is the difference between paid and organic results?

Organic results are the naturally ranked pages that appear after searching a query. This means that whatever answer you see on your search engine, these pages have gone through the SEO processes to get their content ranked and seen. Paid, or inorganic, are the links that advertisers pay for to be placed on the top of search engines. You may have seen the “ad” symbol next to these listings.Both of these strategies have their strengths and weaknesses while providing a great service to your overall ranking. Nevertheless, if you’re looking to build long-term credibility and yield better ROI rates, organic SEO is often your best bet. This is due to the fact that it organic SEO can support your other marketing initiatives while driving steady website traffic.

With that being said, that doesn’t mean paid SEO is without its benefits. Paying for a search engine ad works wonders in generating fast leads and boosting your brand awareness. It also is a great way to maintain a top result page position without Google’s algorithm affecting your overall SEO strategy.

Where do I start my SEO strategy?

The best place to start for your SEO strategy is to look at your overall goals and business plan. By defining what it is you’d like to achieve, you will be able to generate a clearer strategy path for your SEO. Whether you choose to utilise the help of an agency or to brave the SEO world alone, there are many elements to consider and understanding your specific goals in business is crucial.

How fast does SEO work?

If you’re making use of white hat techniques, which we hope you are, you may be looking at around 4-6 months turn around time for results. However, SEO doesn’t necessarily work on direct timelines with the amount of input directly correlating to your rate of output.The digital world is constantly changing and search engines are always coming out with new updates and regulations. For this reason, SEO may work faster for some than others. To ensure a constant upward trajectory, it’s vital that your optimisations are sustained and that the work is always being put into bettering your content.

Does SEO require coding?

Not always, no. There are plenty of search engine optimisation tactics you can perform without having to touch your website’s coding structure. This is especially true if you’re using a CMS like WordPress that offers an intuitive website build and user experience.However, with that being said, if you’re looking to get into the technical side of SEO, coding may be required. Knowing how to programme your website can help take it to the next level and seriously impress the search engine crawlers.

What are the most important Google ranking factors?

What it takes to rank well on Google is constantly changing as are user demands and search preferences. Currently, the main areas that you should focus on in order to please Google are site speed, creating a secure and accessible website, having a mobile-friendly webpage, your content, and keyword structures. Of course, then there are other ranking factors such as URLs, site authority, technical SEO standards, and your link strategy.With all this in mind, it’s key to keep your user experience in mind. This is what Google and other search engines will value most as their user always comes first.

What is keyword research?

A huge part of SEO boils down to keyword research. This task involves identifying popular words and phrases that your content relates to and that people enter into search engines. For example, a pizza restaurant will want to look at keywords relating to their industry and area such as “pizza restaurant in Perth” or “best pizza restaurant near me”.Researching these keywords will help give you a better understanding of the demand for brand-related content that your target audience is searching for. As a result, you can then formulate webpages and blog content to help compete for these search terms.

Where do I put my keywords?

Keywords can be used across your whole website and in a number of places. The trick is to place them as organically as possible to reduce the risk of keyword stuffing. With that in mind, you can put your keywords in the following places:Page title
Page description
Meta tags
Body content
Headers
Links
URL
Alt tags

Will blogging help SEO?

Yes, blogging is arguably one of the most effective ways to boost your SEO strategy. Blogging can help position your website as a relevant answer to your audiences’ questions. These blog posts should, therefore, relate to popular keywords and search terms in order for your website to answer their problems. This will give you more opportunities to rank in search engines as a result.

Which SEO techniques are popular?

The most popular SEO techniques are the ones that create long-lasting value and that have proven to withstand the test of time. Despite technological changes, these techniques have consistently proven to be important in the eyes of Google and are worth investing your efforts in. These include:Site speed optimisations
Designing a mobile-friendly website
Link building and backlinks
Relevant content creation
Keyword research
Using voice search

What are SEO backlinks?

Backlinks are external links that send traffic to your website. They offer a transition from one site to another for both users and search engine crawlers. High-quality backlinks can help increase a site’s ranking and visibility in search engine result pages.It can also help build your site’s authority. When you gain a backlink from an authoritative site, this is telling Google that your content can be trusted and that it’s valuable information for their users. With more backlinks under your belt, search engines will rank you higher and the better levels of traffic you’ll see coming to your website.

What is domain authority?

Domain authority is a search engine score that predicts a website’s ability to rank on result pages. This score is calculated on a range from 1 to 100 where the higher your score, the better your website’s ranking will be. Generally speaking, the aim is to get a score of 60 and higher. To simplify domain authority, it’s another way of cementing your site’s reputation with Google.

How do I increase my domain authority?

Increasing your domain authority has to do with being mindful with your SEO strategies. This encompasses everything from your domain name to your site structure and of course, your content. Free tools like the SEMRush backlink checker can help you measure your domain’s health. For more on domain authority strategies, read our blog post here.

What is link building?

Link building is the process of requiring backlinks from another website to your own. These links are then used to direct traffic between pages on the internet. For search engines to crawl your own page, they will jump between links on your pages or from another website to your own content.Link building is perhaps the hardest part of SEO. Gaining these backlinks can take a lot of your effort but when you generate a high-quality link, you can put your content ahead of your competitors and boost your rankings. This is a great way to build your site’s authority and is one of Google’s most high-approved white hat SEO techniques too.

How do you build links?

Link building comes in many shapes and forms which yield different results. Most SEO’s turn to link building outreach to increases their number of backlinks. This form of link building can see the greatest ROI in terms of effort.However, it’s important to note that when you are building links, white hat techniques should only be utilised. Black hat techniques can bring you spammy and low-quality results which will decrease your site’s level of authority.

What is the ROI on SEO?

As SEO doesn’t equate to an overnight success, determining its ROI isn’t as clear as other marketing projects. Understanding your true level or ROI involves analysing the targeted traffic that comes from search engine result pages. This is where tools like Google Analytics can be of use by determining where people are coming to your website. Then there are the likes of PPC (pay-per-click) where your monetary ROI can be directly correlated to the results generated from the campaign.

Are you a one-stop-shop marketing agency?

Yes, and that’s just one of the perks you can benefit from when working with PWD. With years of combined experience in a number of marketing fields, your digital needs will be fully covered. For your SEO, we will strategise a unique and suitable marketing plan for your website and content in order to boost your page up the rankings on Google. All of your off-page, on-page, and link building needs will be taken care of by a team of trusted professionals who know the value of long-term success.
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