Why WordPress is an Excellent Platform For SEO

Why WordPress is an Excellent Platform For SEO

WordPress is an incredibly powerful platform.

It is now so popular that it is used on 26.4% of the top 10 million sites in the world. What began as a simple tool for blogging is now one of the leading content management systems in the world. It’s not surprising either as WordPress offers numerous advantages compared to other platforms.

One of which has to do with SEO.

More business owners and marketers are choosing this platform as it is highly optimised out of the box. In only a short amount of time, you could have a fully optimised website up and running with a beautiful design. Best of all, WordPress is completely free which is a rather attractive option if you are on a budget.

Here we look at some of the reasons why WordPress is an excellent platform for SEO.

Open Source

Perhaps the best part about WordPress is that it is completely open source.

Developers around the world can access the code and create their own themes or plugins. Simply navigate to the theme directory and you get an endless selection of new designs that you can choose from. There are also commercial options available with varying prices, many of which offer features such as specific SEO functions and much more.

Basic SEO Optimisation

Another reason why WordPress is the preferred option over other content management systems is its ability to manage basic SEO out of the box. You don’t even need to know how to code as most of the options are available accessible in menus.

Here are some examples:

  • Permalinks: Permalinks are what your URLs look like in a web browser. You can easily change the default option to be more user and search engine friendly.
  • Title tags: The content editor is incredibly easy to navigate and you could be producing quality content on the same day that you setup your site. Adding an optimised title and header tags to your pages is a rather straightforward process and you won’t have to touch any code.
  • Content: The content editor makes it easy to bold, underline, hyperlink, and highlight certain parts of your content. You can also add interactive media such as images and even videos to make your content even more engaging. Again, this is all possible with a basic installation.


In addition to a directory for themes, there is also one for plugins as well extend the functionality of your site even further. Do you want to add a forum to your blog? Or have a checkout button for your products? These are options that you can easily add by downloading the right plugins.

Mobile Optimisation

Mobile has become increasingly important and Google has even released an update that makes mobile-friendliness a ranking factor. Most developers were already well aware of these changes even before it started rolling out. As a result, a lot of themes in the directory already come optimised for mobile devices so there is nothing else to do on your end.


More business owners are choosing WordPress over other content management systems and it’s not hard to see why. This platform makes it incredibly easy to setup a highly optimised site in a very short period of time. You can also choose from a wide selection of themes and plugins to enhance the functionality of your site even further.

There are many other reasons why WordPress is an excellent platform for SEO but these are some of the most common ones.