TikTok Advertising Perth
Level up your customer acquisition and brand awareness with TikTok Ads.
We're a leading TikTok Ads agency in Perth. We combine creativity with data-driven insights to build highly targeted and engaging campaigns.
Get noticed and gain a competitive advantage. You can establish your brand as a trendsetter on one of the fastest-growing social media platforms.
Our team of advertising experts can develop and execute a TikTok Ads strategy that resonates with your audience and helps you achieve your objectives.
Whether you're looking to diversify your marketing channels or improve the performance of your existing campaigns, we can help. Reach new audiences and drive growth with TikTok Ads.
Get started with TikTok today, and receive a quote
How Our TikTok Specialists Help Get You Noticed
We're a full-service digital marketing agency with a proven approach to social media advertising. Our experienced team will look for quick wins and opportunities to scale with a roadmap for growth. Achieve the best possible ROI with a customised strategy that delivers on the KPIs that matter most.
Here's how we create winning TikTok Ads campaigns from scratch:
Step 1: Audience Discovery and Analysis
We'll start with an in-depth analysis of your target audience. The goal is to discover your ideal customer's preferences, behaviours, and demographics on TikTok. These insights empower our content production team to create super relevant and engaging ads that convert.
Step 2: Content Production
Taking your core message and campaign goals, we'll storyboard and create video ads that inform, entertain and inspire your audience. We use the latest equipment to capture and edit your footage. You'll make a great first impression with potential customers, regardless of the ad format.
Step 3: Campaign Launch
Once your attention-grabbing video content is ready, we'll set up precise, granular ad campaign structures. Your ads will be shown to the TikTok users that are most likely to buy from you, not just click on your ad. Our conversion experts can help you create optimised landing pages, so you convert more traffic and maximise ROI.
Step 4: Optimisation and Reporting
We'll monitor and continuously optimise your campaigns to ensure you capitalise on opportunities and make the most of your budget. Our advertising specialists identify and scale high-performing campaigns. You'll get detailed reporting on the metrics that matter to your business.
Get more engagement, leads, and sales with results-focused TikTok Ads campaigns.
Why Is TikTok Advertising So Powerful?
TikTok has taken Australia and the rest of the world by storm. The short-form video platform isn't just for youngsters. Almost a third of Australians are active monthly TikTok users, spending an average of 23.4 hours per month on the platform.
The app continually ranks among the top downloads in the Google Play Store and Apple App Store. The growth of TikTok won't slow down any time soon. Since launching in 2020, TikTok has gone from teenagers dancing to influencing purchasing decisions across all demographics.
Videos using the TikTokMadeMeBuyIt hashtag have been viewed over 24.1 billion times. And nearly half of TikTok users have also purchased a product after seeing it on the platform.
TikTok is one of the most engaging social media platforms. Its powerful algorithm keeps users immersed with new content based on the type of videos they have watched and liked in the past. The combination of personalisation and engagement can make users more receptive to brand messaging.
Businesses of all sizes can use TikTok to increase brand awareness, drive traffic, and generate leads. Advertising on TikTok now can also provide a first-mover advantage. You can get your business in front of your audience before your competitors.
But it takes more than simply creating a few videos to run a successful TikTok advertising campaign. You need to understand how the TikTok algorithm works and create compelling short-form videos. You'll also need to set up precise targeting and know how to optimise your campaigns.
That's where a TikTok Ads agency like PWD can help. We help brands succeed with entertaining campaigns that convert followers into customers.
Professional TikTok Campaigns From Conception to Execution
Our team of advertising experts, content creation specialists, and designers have the experience and expertise to make every dollar you spend on ads count. We know how to create and scale winning TikTok Ads campaigns.
As your TikTok advertising partner, we'll start by learning about your business. By understanding your value proposition, customers, and competitors, we can create a TikTok strategy that delivers meaningful results for your business.
You need unique and memorable ad creative to stand out and make an impact. We'll guide you through the video production process. You can capitalise on trends and increase your reach while staying true to your brand message.
We design eye-catching ads that spark interest and drive traffic and conversions. Our creative team will work closely with you to turn your ideas into reality with advice and guidance on what works best.
Depending on your campaign objective, we'll recommend a mix of advertising formats, including in-feed ads, spark ads, carousel ads, and more. For larger brands looking to scale, you can reach huge audiences with a branded hashtag challenge, brand takeover ads, and topview ads.
Our paid media specialists will set up your campaign with precise ad groups. We'll maximise brand visibility, engagement, and conversions by making sure your ads are displayed to the right audience.
Once your campaign is up and running, we'll keep testing and optimising your ad creative and targeting. We create powerful advertising campaigns that get you noticed and deliver exceptional ROAS.
Start growing your business with TikTok Ads.
Frequently Asked Questions
What Are TikTok Ads?
TikTok Ads is the advertising platform for the popular video-sharing social media network. TikTok provides a range of targeting options, audience insights, and ad management tools to help brands advertise on the platform.
Ads appear on the For You page, as the TikTok app launches, or as branded effects and filters. Businesses can choose from a range of ad formats and set the budget and dates for campaigns and ad groups.
TikTok allows advertisers to target audiences based on gender, age, location, interests, and other characteristics. Like Facebook Ads, you can create Custom Audiences to target users similar to your existing customer base.
Who Can You Target with TikTok Ads?
TikTok provides a bunch of targeting options to help you narrow in on the right audience for your ad campaigns. Setting specific audience parameters can help reduce waste and increase return on ad spend (ROAS). You can target users based on:
You can also create Lookalike and Custom Audiences in TikTok Ads Manager to reach users similar to your existing customers.
Advertisers can also add the TikTok Pixel to their website and use the data collected for retargeting campaigns. You can create an ad group based on engagement, conversions, and on-site behaviour.
How Much Do TikTok Ads Cost?
The cost of TikTok Ads starts at $10 per 1,000 impressions using the cost per mile (CPM) pricing model. The average cost per click (CPC) is around $1,00 for TikTok Ads.
The actual cost for your campaign will depend on your industry, target audience, and other factors. You can set your maximum daily ad group budget in your TikTok Ads account.
There is also a minimum spend of $500 to start an ad campaign. While TikTok is not a low-cost advertising platform, it does offer exceptional cost per engagement (CPE). TikTok audiences are highly engaged and more likely to click on your ads.
The average cost per acquisition on TikTok is up to 50% cheaper than META. The upfront cost is higher, but TikTok is more cost-effective in the long term.
Are TikTok Ads Worth It?
TikTok Ads can be a worthwhile investment for your business. You can reach a receptive audience and establish your brand on a fast-growing social media platform.
While user demographics are typically younger on TikTok, the platform is becoming increasingly popular with older generations. The targeting options allow you to narrow in on your ideal customers.
Advertisers can also adopt a steady approach to advertising on TikTok. You can start with a smaller budget and scale. Once you are confident that TikTok Ads will impact business performance, you can increase your ad spend and expand your reach.
What Makes a Good TikTok Ad?
The best TikTok Ads are original and authentic. TikTok is an entertainment platform, so it's important to be fun and engaging with your ad creative.
In terms of length, TikTok recommends keeping video ads to 21-34 seconds. The first five seconds are key for engagement, so make your opening eye-catching to stop viewers scrolling by.
Unlike Facebook Ads, where most users watch with the sound off, audio is integral to the TikTok user experience. Top-performing TikTok video ads use trending audio and music to increase engagement.
Our TikTok Ads team can help you create captivating video ads that get you noticed.