Marketing For Small Businesses - Frequently Asked Questions
A strong online presence is a must. But simply having a site is not enough for customers to find your business. The digital landscape has gotten incredibly competitive over the last few years. So you need to implement a strategy that increases the visibility of your brand to your market. One that drives targeted traffic to your landing pages while boosting sales in the process.
|12 February 2016
Are you a small business owner looking to increase sales online?A strong online presence is a must.
But simply having a site is not enough for customers to find your business.
The digital landscape has gotten incredibly competitive over the last few years. So you need to implement a strategy that increases the visibility of your brand to your market. One that drives targeted traffic to your landing pages while boosting sales in the process.
This is where search engine optimisation (SEO) comes in.
SEO is a proven marketing strategy that can bring a flood of traffic to your site. And it can benefit your business whether you sell to a global or local market. You likely have questions so here we put together answers to some of the most frequently asked questions about SEO.
What is SEO?SEO has a straightforward goal—To increase rankings of your site for target keywords in Google, Bing, and Yahoo. This is possible using a series of methodical steps which include:
- Identifying keywords to target through extensive keyword research
- Optimising your content to increase their relevance and visibility
- Fixing any technical aspects of your site that could be hurting rankings
- Building quality links to your pages and submitting to relevant directories
But SEO is not a one-time process. Even if you start to rank for your target keywords, there is no guarantee that your site will stay there. Google is also constantly making changes to its ranking algorithm to improve search results. This is why SEO is particularly beneficial as it gives your business a competitive advantage online. For more information on how to do SEO, read our Complete Guide To On-Page SEO.
Why does my small business need SEO?More sales.
Google alone processes billions of search queries every day.
Your target market is likely turning to search to find products and services that your business offers. But you need to be ranking at least on the first page. Data shows that the first few results drive a majority of all search clicks.
You can see in the chart that most visitors rarely click past the first page. This means that your site will barely get any traffic online unless it is ranking in the top results, another reason why SEO is a must for all small business owners.
How much does SEO cost?One of the biggest reservations that business owners have is the cost.
SEO agencies understand that no two businesses are the same. You might sell products to a global audience or offer services locally. While a larger budget can enable you to target more keywords, you can still get started with a smaller budget. Packages can cost anywhere from $500 a month on the lower end to $5,000 on the higher end. It all depends on what your overall objectives are and what is included.
Any good SEO company in Perth will work closely with you to discuss your budget and set up a package that is tailored to your business. As with any kind of investment, you get what you pay for. So be wary of cheap companies who “guarantee” rankings as they are likely relying on questionable tactics to achieve those rankings. Such tactics (e.g. keyword stuffing) could result in a ranking penalty.
What type of small businesses should invest in SEO?Any business can benefit from a search marketing campaign.
If your customers are primarily local then SEO is a must. A survey from Google found that 4 out of 5 consumers use search engines to find local businesses. Another interesting statistic from the study is that half of local searches done on a mobile device have led to a store visit within a day.
So whether you are an accountant, lawyer, doctor, restaurant owner, or specialise in another trade, SEO brings, even more, customers to your business by ranking your site in the search results.
How long does SEO take?You are likely eager to get started with a marketing campaign.
But it’s important to remember that SEO requires a long-term approach.
The time it takes to rank your site depends on different factors from the keywords you target to how competitive your industry is. In some cases, it can take weeks to rank if the keywords are not very competitive. But it typically takes about 6 months to rank especially if a site is still new.
So if you don’t see results right away, don’t be discouraged. Implementing a strategy for your business takes time and even longer to start seeing measurable results.
Can I stop my SEO campaign after ranking?SEO is a continuous process.
Once you start ranking for your keywords there is no guarantee that it will stay there. This is because the ranking algorithms are constantly being refined. In fact, Google is said to make hundreds of minor changes to its algorithm a year. So your site could be ranking one day and nowhere to be found the next.
Continuing to invest in an SEO campaign keeps your site ahead of the curve. Stopping means that your rankings would gradually drop.
Have any additional questions?
SEO is an immense field and there is simply too much to cover here.
If you have any additional questions or would like to set up an initial consultation with our marketing team, then contact us today. Our team will be more than happy to help.