Get More Business
If you need to improve the online presence of your business, then optimising your local SEO is a great place to start. One of the ways to do this is to manage how your business looks when people find its listing on Google Maps – or in a simple Google search. Google My Business is a fantastic tool to use if you’re looking to get this done.
Google My Business (also known fondly as GMB) is a tool that helps you tweak your online presence as a business. By tweak, we mean it allows you to manage the appearance of your business on Google. On both Google searches and Google Maps, it’s very important to ensure that the information you display is accurate. There also needs to be as much information provided as possible.
This information can include the name, location, telephone number, and opening and closing hours of your business. GMB also gives you an efficient platform to monitor reviews that customers have left – and to respond to them in a timely fashion. Photos are also an important aspect to stay on top of, as the appearance of your business can often be the deciding factor of whether someone wants to come to your store or visit your website.
With GMB, you can also track and keep up to date with how and where people are searching for your business. If you stay on top of this, you will learn where exactly you should focus the efforts of improving your local SEO. This can become an easy and effective marketing tool, particularly in the early phases of your business.
For local SEO purposes, it’s important that your business has a physical address, or serves a particular area. This being the case, having a good online presence, and optimising it with GMB, means that people will be more likely to visit your business. In fact, 50% of people who conduct a local search visit a store on the same day.
We also need to mention the best part of GMB – it’s completely free! This makes it especially important for small businesses, who might not yet have the budget to spend on extensive marketing strategies. Google My Business is the perfect tool to help you kickstart your online business and presence.
Using GMB is important, as it has the power to increase traffic to your website, and also to your physical store. It allows customers to find accurate information about your business and allows you to interact with your customers and monitor what is being said about your products or service.
Having the ability to respond to customer reviews or complaints is a good way to show that you care about customer experience and feedback. This has also been confirmed by Google as a way to improve local SEO. Having GMB is critical if you want your business to be visible in searches. It is very simple to use, and harnessing its power can show very successful results.
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