Content Marketing
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Once you’ve created your online business and formulated a good marketing plan, the next thing to focus on is content marketing to help drive traffic to your site and generate leads followed by sales.

Content Marketing is a crucial part of creating an online presence and building a successful business. In this article, you will learn about what content marketing is, why it is important and how PWD can help you with all your content needs.

Content That Excites Your Customers
What Is Content Marketing?

Content marketing refers to the practice of crafting content tailored to all your client needs. This content is created to provide valuable information to audiences consistently. Such information could come in the form of insights and various thought perspectives to educate and inform people about a specific topic.

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Content marketing can take various forms, such as infographics, webpage content, podcasts, videos, books, blogs and more. The process of developing content involves understanding what targeted audiences are interested in. Upon discovery, you will already be halfway to reaching your consumers amidst the horde of other competitors trying to gain the attention of that audience as well.

Distribution is another significant aspect of content marketing, as this ensures that the right content reaches the correct audiences. Usually discussed at the time of content creation, you’ll decide where you will share your content as some content may work well on one platform but not others.

Why Content Marketing?

Content is an Essential Part of SEO

Content is a crucial part of SEO. It is a vital step in the process of creating awareness for consumers about potential solutions to their needs.

Search Engine Optimisation (SEO) involves making content that would be impactful enough to pop up in users’ Google search engine results pages (SERPs) should they type in a keyword or phrase that you target with your content. Good SEO can lead to a higher return on investment, so it would probably be worth your while to let PWD check this out too.

Unlike marketing practices of the past that involved running big budget ad campaigns, content marketing is a more specialized, focused approach. Nowadays, consumers are educated and informed about various solutions to their problems. Once they have enough information, customers are well on their way to making more informed buying decisions.

How Content and SEO Helps You Rank

Content is necessary for any business to build trust with their consumer audience. With greater confidence from your audience, you can become a reputable, reliable source of information. Increased reputability means a higher ranking in search engines. Accordingly, with a better ranking, comes a more significant online presence.

Gone are the days when audiences could be thrown a sales pitch and expected to respond to the bait. Drafting content that meets SEO best practices is a process that requires careful footing. If done correctly, it can mean an overall improvement in your online business.

SEO practices typically include bodies of copy written to include several optimal keywords. If your text is too long, readers may lose all interest. Too short and you may not come across as being as reputable. Therefore, you need to create content that provides valuable information in a concise and easy-to-read manner.

The practice of having consistency in posting and publishing can, in itself, help businesses to rank higher in Google. Google’s algorithms also change as a company does. As a result, Google can raise a ranking by merely beginning to visit the site more frequently.

PWD Content Marketing

At Perth Web Design (PWD), we appreciate and understand the value of time. As such, we can promise you that all of your service and product issues can be fixed in a short space of time.

PWD is precisely the innovative agency your company has been missing. It began in Perth as an agency with a mission to deliver goal-oriented, profitable digital marketing solutions. PWD assures our customers that we are committed to finding solutions based on in-depth strategies designed with our clients’ needs in mind.

Equipped with a highly qualified in-house team, we craft all our content from scratch. Our services also include WordPress website design, web development, e-commerce, hosting, and SEO. If you want to learn more about how you can optimise your site, we have a resource centre available that is loaded with articles, how-to guides, and designers, among others.

Content Is Written Professionally By An In-House Copywriter

PWD’s in-house copywriters create professional, well-written content that is specifically tailored to your audience. Our team can help you build your brand with content that is suited to your target market so that you can make the most out of your business and attract the right people to your site. 

At PWD, we take the time to ensure we understand your brand’s voice and values so that we can create content that seamlessly fits into your site. This way you can relax and focus on other things while we take care of all your content needs.

Content is Written With SEO In Mind

With over 13 years of experience, 3,100 websites to account for and a team of individuals that have been in the digital marketing field for years, PWD does all your work in-house, in absolutely no time at all. PWD can fulfil all your content needs and help you to create great content that is optimised for SEO so that your website can start ranking higher and gaining more traffic.

During the content creation process, PWD follows a rigorous procedure that incorporates various SEO practices into the mix. Among others, this process would include identifying keywords, phrases or

hashtags that are trending online and in your client-related industry. SEO can lead to a more organic following, which can give you a competitive advantage in the digital space.

Upon signing with us, PWD will assign a dedicated project manager to you to guide you through the entire process and answer any questions you may have. We consider each business carefully, to assess the best way to incorporate SEO practices in accordance with your business’ goals.

Final Thoughts

The key ingredient to successful content marketing is to provide value. PWD can assure you that we intend to give you just that.