- the site is user-friendly
- has fast web page load times, and
- ranks high in search engine results pages (SERPs)
You can see how the Googlebot crawls your site with Google Search Console and the URL Inspection Tool. With this, you can also see whether you're being indexed for desktops or if you're on mobile-first indexing.
HTML is the coding language for the overall structure of your website. It includes all the page elements such as headings, title tags, copy, images, and the link structure. These elements are a lot easier for search bots to crawl and are the first to be indexed.
It is important to ensure that your internal links creating your XML sitemap are clear to prevent orphan pages that create crawl errors. Your digital marketing team should also be consistently aware of the need for image optimisation and SEO-driven content that will rank high on Google.
Good HTML structure will ensure your website is mobile-responsive while offering an overall great UX.
CSS coding is responsible for the stylistic elements on your website. CSS coding was established as an easier way to style sites without convoluting HTML codes. This created a new advantage for website developers and designers, as well as a new SEO challenge.
This coding structure needs to follow SEO best practices to avoid crawl errors that will affect your ranking in search engines like Google. Including the styling elements within the CSS code will help with your site’s speed optimisation if the files are compressed.
To make sure your site is free from coding errors, you can enlist the help of our SEO experts at PWD. We will ensure your website follows SEO best practices, is mobile-friendly, has a high-performance ranking, and brings organic traffic to your website.
Frequently Asked Questions
If you have the help of an industry-leading SEO company, like PWD, you can implement correct SEO for your site and dynamic content.
Is server-side rendering beneficial for SEO?
Yes. Server-side rendering, as opposed to client-side rendering, increases load speeds and solves partial rendering issues. These two elements are good for SEO and will increase your ranking in search engines. This will essentially help your crawl budget and improve the UX on your site.