SEO Services Perth
We’re an SEO company in Perth that delivers results-focused, bespoke SEO services to Australian businesses
Discover your SEO journey with PWD
Is your business on page one, or are you invisible to hundreds of new clients?
Accelerate growth today by selecting the right SEO agency to manage the entire process for you. We’ll work with your team to understand your business, then deliver a customised, high-impact strategy for SEO success.
The PWD difference
- Zero sales pressure
- No restrictive, inflexible contracts
- Only proven results for Perth companies
We’re different to the other Perth SEO agencies that you’ve worked with...
Our SEO services are part of an ongoing relationship with your business. We value long-term client relationships with local Perth businesses, based on delivering successful SEO campaigns that get results. With over X years’ experience in Perth SEO, we’ve refined our approach to building your online presence. Our team of SEO specialists can quickly understand the strategy that will achieve the optimal SEO results for your business, delivering maximum ROI.
Why PWD is the perfect solution for SEO in Perth
How we’re different to traditional Perth SEO agencies
Real results, no lock-in contracts
We deliver results that move the needle, not expensive lock-in contracts - the type of results that your business will notice every week, as your organic traffic steadily increases.
Our transparent approach with clear reporting allows you to track your organic growth at every stage.
We’re the trusted partner that’s helped over 500 Perth businesses increase their search visibility and supercharge sales growth with measurable results.
Proven local SEO experts that you can trust
We’ve been helping Perth businesses maximise digital marketing ROI with Search Engine Optimisation since ‘95.
Our unique understanding of the Perth SEO market allows us to deliver exceptional results that we’re proud to share.
We can help your company with every step of the SEO process from start to finish.
Powerful SEO solutions for long-term growth
The price of paid PPC advertising is increasing every day as competition skyrockets online.
We’ll help your business show up on Google and capture website traffic without expensive ongoing AdWords campaigns.
Search Engine Optimisation is an investment that can provide years of revenue growth for your business and deliver a unique competitive advantage.
There’s never been a better time to improve your online presence and our full-service SEO solutions make it easier than ever.
Data-driven, ROI chasing SEO specialists
SEO best practices are rapidly evolving with important changes to Google’s search algorithm occurring overnight.
The frenetic pace of Search Engine Optimisation makes it almost impossible for business owners to keep their finger on the pulse.
We live and breathe SEO strategies so that you can get back to managing your business. Recover hours of your time by outsourcing every aspect of your SEO for our team to carefully manage.
Focus on running your business while we make sure that your online presence is perfectly optimised for maximum exposure.
Client success stories
“Since working with PWD they’ve shown me how a web design company can make things easy and come up with innovative ideas.”
STEVE SELL - LOANS 123
We’ll help your business with every aspect of SEO
We’re a local business, so we understand the importance of showing up for local Perth clients. Our team can help optimise your local SEO and Google MyBusiness profile for the areas most important for your target audience. We’ll make sure that your local Perth SEO is positioned for long-term success.
On Page SEO provides an indication to Google of the content, quality and user experience provided by your website.
We’ll analyse the On Page (technical) SEO of your site, enhance page loading speed, improve link structure, and optimise meta data. We also make sure that your site’s architecture is structured logically and accessible for crawling by Google.
Building site authority with high quality backlinks is a powerful Off Site SEO strategy. We’ll help your business with compelling content, individual outreach and relevant directory listings to build an authoritative backlink profile for your business.
Research & analytics
Developing a comprehensive understanding of who your clients are and how they’re interacting with your business is an important part of SEO. We’ll help you to understand your business like never before with powerful insights on client behaviour. Our team will work with you to identify the most potent keywords to maximise return on investment.
Some of our other successful SEO clients
What does it mean for my SEO campaign if my competitor is in the list above?Read our SEO FAQs
How we’re delivering SEO success for local Perth businesses
Our Proven SEO Process
Establish business goals
Every SEO strategy begins by discussing the growth that your business would like to achieve. We want to understand your business goals and the importance SEO will play in reaching those goals. Establishing growth targets early helps us to achieve a precise alignment of SEO strategy with your unique business.
Comprehensive Website Audit
Our SEO team will undertake a comprehensive audit of your existing website to understand the current status and how you’re performing in organic search. We’ll consider loading speed, mobile accessibility, content gaps, and identify any opportunities for improvement.
Competitor and Industry Research
Developing a complete picture of the level of competition in your industry is vital for SEO success. We’ll analyse your industry as a whole and drill down on your strongest local SEO competitors. Competitor research allows us to understand the methods that are delivering results in your industry.
Keyword Research and Selection
We’ll use multiple keyword tools to identify the keywords that potential clients are using to find your products or services. We select the best SEO keywords that are associated with a high intention of purchase for maximum ROI. The 80/20 rule is particularly true for keyword research and selection. Higher quality keywords can produce a much larger ROI than lower quality keywords, even in smaller volumes.
On Page Optimisation (Technical SEO)
On page optimisation is the process that we use to tweak all of your website’s technical aspects at an individual page level. When search engines view (crawl) your site the on page data sends signal that can affect your ranking. We’ll take steps to improve every aspect of your on page SEO by increasing your loading speed, improving link structure, enhancing metadata and site architecture.
New Content Strategy (Targeted Content)
Using the optimum keywords that we’ve identified for your website we’ll design a new content strategy. Then, we’ll commence creating the perfect content to capture attention and drive high-conversion traffic to your website.
Link Analysis, Repair, and Building
Links to your website are an important factor in of your website’s position (rank) in search results. High quality links demonstrate to Google that your content is important, relevant, and authoritative. We start by disconnecting your site from negative links that may be harming your performance. Then, we commence a link building campaign to generate safe, high-quality (white hat) backlinks for your site.
Content Curation and Outreach
Creating new content that is valuable and relevant to your audience is a crucial piece of the SEO puzzle. Search Engine Optimisation is a war, not a battle, and long-term growth requires a persistent approach to content creation. We’ll design an ongoing content plan specific to your industry to continue building your SERP (Search Engine Results Page) position.
Daily Tracking and Transparent Reporting
The most important part of your SEO investment is monitoring the performance and ROI. We’ll track your organic search position across all of the keywords that we’ve optimised for daily. Every month we’ll provide you with a clear report that outlines the progress that we’re making for your business.
Here’s how we’ve helped Perth businesses accelerate growth!
Exceptional SEO results for real Perth companies just like yours
We come highly recommended by hundreds of Perth businesses that are now on the first page of Google:
Still have questions?
SEO (Search Engine Optimisation is the process of optimising your website for targeted search traffic by improving your position or rank in search engine result pages (SERP). Increased rank leads to enhanced visibility by potential clients and more sales or enquires.
The primary benefit of SEO is completely free traffic to your website without the need for paid advertising services like Google AdWords, Facebook Ads or similar PPC (pay per click) campaigns.
Unfortunately, Google doesn’t publish specific guidelines on the best SEO strategies for improving your website’s SERP position, making SEO challenging. The majority of Google’s revenue is generated through their AdWords PPC platform, so helping your business capture free traffic doesn’t align with their business model.
When a client searches for the keywords “SEO Perth” on Google, the first few results that show up receive most of the clicks and website traffic. The results on pages two onwards only receive a small fraction of the clicks and search traffic.
As you can see, we’ve successfully optimised our PWD website to appear near the top of the page for “SEO Perth” so that we can help clients when they require a local SEO Perth Company.
If your business isn’t showing up on the first page of search results, you may be invisible to clients who require your products or services. The simple answer is to optimise your site for search engines using proven SEO strategies that allow clients to find your business. The only alternative is to use Google Adwords and pay for each click that potential customers make when searching for keywords that align with your products or services.
Search Engine Optimisation (SEO) works by carefully reviewing and optimising your site for each of Google’s 200+ ranking signals.
SEO works by carefully optimising each of the signals that Google uses to determine the rank of your website. Ultimately, SEO works by making your website more relevant and providing a high-quality experience to users. However, as you’ve seen above the process certainly isn’t simple, and there is no perfect method that Google recommends for SEO growth. SEO is a long-term investment in your business that pays dividends for years to come.
The PWD team can help to achieve the SEO growth that your business needs for now and the future. We have over x years’ experience dedicated to helping Perth businesses reach their SEO goals. We’re the SEO company that’s been around since search engines began! Talk to us today about getting your products or services on Page 1.
The pricing of SEO services can be one of the most challenging aspects for businesses that have decided to enhance their search position. The level of confusion is perfectly understandable because there are SEO services offered at such varied price points from $5 to $1M+
The truth is: it varies A LOT depending on your business and your plans for search domination
Pro Tip: If an SEO company provides you with pricing information before they understand your business, then it’s time to run!
Here are the crucial questions that will determine the cost of SEO services:
- How competitive is your industry?
- How is your website currently performing?
- How ambitious are your SEO goals?
- How aggressive is your timeline for SEO?
- How much search competition exists in the area that your business operates?
- Are there any previous SEO issues that need to be addressed?
While we can’t give you an accurate indication of pricing on our site, we can definitely help once we understand your business. We’ll ask the important questions so that we can deliver real results that will maximise your digital marketing ROI. Your business is unique and the pricing that we provide will be too.
Choose an SEO company that takes the time to understand your business by asking the right questions. Talk to us today for an accurate indication of pricing for your SEO needs.
Content marketing is an important element of SEO. Businesses have an opportunity to differentiate themselves by creating fresh, valuable and relevant content that audiences will go out of their way to consume. The very best content marking is educational in nature, rather than promotional. Some examples of content that adds value to your reader’s day could include items like websites, blogs, newsletters, YouTube videos or podcasts. Content that is highly sharable.
Examples of content marketing:
A quick example that you may be familiar with is the popular series on YouTube ‘Will it Blend?’ This channel belongs to BlendTec Blenders – which saw a sales increase of more than 700% after implementing the series. The millions of people that watch these videos aren’t blender enthusiasts, they’re watching something entertaining and then sharing this with friends.
Similarly, Air New Zealand’s ‘most epic safety video ever made’ has more than 21 million views and they have become known for their excellent content that is easily relatable and highly sharable even for those who aren’t booking travel.
Entertaining and engaging your audience properly creates brand awareness and loyalty like no other while simultaneously contributing to SEO success.
HOW GOOGLE RANKS SITES
First, it’s essential to understand the way that Google ranks websites. At a very basic level, Google displays the best quality, highly relevant content for users first. Google wants search engine users to receive the information that they need, fast. However, over two hundred different ranking factors can affect the position (rank) of your website in search engine result pages (SERPs).
Here are some of the most important ranking factors that Google considers:
DOMAIN-LEVEL SEO RANKING FACTORS
Google examines the history of your domain and uses this as a factor in determining the ranking of your website in Search Engine Result Pages (SERP). Important domain-level factors include the age of your domain, spam activity associated with your domain, owner information or location, and potential alignment with keywords.
Site Level SEO Ranking Factors
Google’s algorithm considers the quality of your website in determining your rank (position) in search results. Important site-level (on-page) SEO factors include site security (SSL), logical navigation, site architecture, and site map. Any successful SEO strategies must include on-page optimisation to ensure that both Google and regular site users experience safe and seamless browsing.
ON-PAGE SEO RANKING FACTORS
On-page optimisation is the process of ensuring that the technical elements on individual pages of your website are sending the correct signals to Google. Search engines review (crawl) your pages and examine important elements including keywords, content length, metadata, and internal linking structures. On-page optimisation is one of the foundational building blocks for a successful SEO campaign.
BACKLINK PROFILE SEO
The quality of your website backlink profile is still one of the most important factors used for site ranking in 2020. Google considers external links to your website (backlinks) from other sites to be a vote of confidence. The more authoritative and relevant the external link (backlink) the more confidence Google has that you’re delivering high-quality content for their users. Building a robust backlink profile is an essential part of any SEO campaign.
USER INTERACTION RANKING FACTORS
Google considers the way that users interact with your website in determining the quality of the content and overall experience. Several metrics are used by Google to assess user interaction with your site:
Click-Through Rate (CTR): High CTR indicates that the content that you’re offering aligns with users search intent
Bounce Rate: Users that arrive at your site and leave immediately (High bounce rate indicates that the content that you’re offering may not align with users search intent or the content is poor quality)
Repeat Visitors: Users that access your site on multiple occasions (High repeat visitors numbers indicate that the content that you’re offering is valuable or helpful to users)
Okay, so now that you understand how Google ranks your website the next question is:
How can I optimise my website for Search Engines?
The time that it will take for SEO to deliver meaningful results for your business depends on your website’s current status, existing competition, and the landscape of your industry.
Imagine for a moment that SEO is like constructing a new house, and the construction phase will vary based on your property’s current status.
Has the foundation already been laid (basic On-Page SEO)? OR maybe we need to start with clearing the land (fixing existing issues)
Maybe you’ve already built some trust with the neighbours (existing backlink profile)? OR perhaps you’re meeting everyone for the first time (link building)
As you can see from this example, every website starts from a unique position, and the time taken will vary considerably. However, if you invest in the process, the final result will provide dividends for years – just like building a quality house.
Local SEO is the process of optimising your website for customers in a specific geographic location or multiple locations. If your business has a physical presence this allows walk-in customers to easily locate your office and purchase your products or services.
We can help improve your local SEO and ensure that you’re attracting the right customers from your local area.
Definitely not here. We only offer the highest quality SEO that delivers exceptional value by maximising your return on investment.
The Long answer:
Is your business website important to you?
If yes, then the last thing that you want is cheap low-quality SEO work.
SEO is like precision surgery for your website, and you need someone who knows what they’re doing! Cheap, low-quality SEO by inexperienced offshore amateurs could rupture your business’s vital organs and attract Google penalties that will result in your website being hidden forever.
Regardless of your website’s current Search Engine Optimisation status, we can definitely help improve your position in search engine result pages (SERPs.)
SEO IS AN EXTREMELY POWERFUL TOOL FOR IMPROVING THE PRESENCE OF YOUR BUSINESS. HOWEVER, EXECUTION IS EVERYTHING
Unfortunately, the SEO industry is full of operators that promise the world and fail to deliver on those promises. If you’ve worked with one of these SEO companies in the past, you’ll understand that words don’t always equal results.
The truth is: SEO is HARD.
But the results are definitely worth the effort and investment.
Anyone that sells you the dream of instantly sailing up the ranks of Google isn’t telling you the truth. We can certainly help you get there, however, we don’t sell false expectations at PWD.
We do things a little differently…
- We set realistic expectations based on the actual results that we’ve achieved for customers.
- We deliver transparent reporting with comprehensive information that allows you to track the progress we’re making for your business
- We develop a long-term strategy to ensure that your business continues to rank highly for the right (high intent) keywords
Can you get me to Page 1 on Google?
Short answer: we’ll do everything that we can to increase your position and maximise the quantity of high-quality traffic to your website.
Long answer: page 1 is an ambitious goal, and we’ll ensure that you have the very best chance of achieving it. We live and breathe SEO to make sure that your business has access to the latest research, tools, and technology to reach the highest position possible.
Side note: we’re 100% transparent about the time and resources required to reach your SEO goals. You’ll understand the difficulty and investment required from the outset so there are no surprises.
Our approach to SEO is 100% safe for your business website.
Unlike some other SEO companies, we only use methods that are fully compliant with Google’s terms of service. We don’t risk our reputation or the digital assets of our customers with questionable techniques that could result in crippling penalties from Google.