PWD’s Trade Heros is designed to make finding a tradie fun, and also using visual components to build trust with the industry.

“There is a gap in the market for people looking to hire a tradie, it is common that people are afraid to hire a tradie because they take pride in their house and have a common perception (perhaps a misconception) that tradies are dirty, or sneaky or untrustworthy,” said Schultink.

“We wanted to change that by treating them like superstars, with trading cards and picture to highlight that they are none of the above. The recent launch has seen an huge influx of new business, and is poised for launch to the consumer market very shortly.

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