A professional website is a complete necessity for a thriving business. After all, a study at Stanford proved that 75% of your company’s credibility is judged on your website design.
An attractive website doesn’t just make your business look good but it helps convert internet users into customers. One of the first tasks you should complete in creating this customer-winning website is deciding on the best website builder for your needs. A good website builder will help you bring your vision to life without complicating your life.
More so, a good website builder works with your capabilities. The best website builders will help give you a leg up in creating your website either with their responsive design options or attractive templates.
While this all seems good and well, how do you choose the right website builder for your needs? Thankfully, these days, there are endless options for you to choose from. You can now determine which website builder is best for you based on your budget, skill set, and business goals. That’s why we’ve ranked our top considerations to help you make the most strategic decision for your business.
How to Choose the Best Website Builder
Step One: Set Your Budget
Before diving into the nitty gritty, you have to confirm the amount of money you’d be willing to spend on your website. Investing in your website will only reap benefits, but it can get costly.
Your budget should cover everything that’s involved in creating your website, not just the builder. For example, you’ll have to include the domain registration costs as well as the hosting costs. Once you know how much you can spend, you can choose the most suitable website builder.
Step Two: Evaluate Your Business Goals
Now that you have your budget set, it’s time to evaluate what the aim of your website is. Start by clarifying what type of website you’ll need and how it will help you get closer to achieving your business goals.
For any website, the obvious goal is to bring traffic to your business, right? To hopefully bring you new leads and potential contacts? Dive a little deeper – look at what the subcategories to those overall goals look like.
- Will you need an online store?
An online store will require you to set up a shopping cart, enable products and ensure that your checkout functionality is fully optimised.
- What add-ons would you like to see to help delight customers upon arrival?
Did you know that website pop-ups are extremely effective in lead generation? When they’re done right, pop-ups aren’t seen as spam but they can rather add value to your user’s experience. If this is something that interests you, your website builder should enable you to incorporate it into your design.
- What media will you use?
Always ensure that your builder supports any form of content that you’d like to include in your website. Confirm whether or not you’ll be using a blog platform and if you’re going to be using just photos or videos too.
Step Three: Get to Know Your Options
Like any business decision you have to make, you should always look at your options. What works best for you? Which choice will bring you the most success? Well, your website builder is no different.
In the simplest of explanations, a website builder is there to substitute any coding or design knowledge. This is particularly handy for those who are looking to give their website design a try but feel intimidated by the gibberish of coding. Instead of using CSS or HTML techniques, you can rely solely on the website builder’s functions and built-in codes.
Besides the benefit of having to not use code to create your website, this tool is generally quite user-friendly and visually appealing. Often times, you can see the layout unfold with the drag and drop of a button.
Luckily, a number of website platforms offer website builders as part of their capabilities. These platforms include:
- Gator by HostGator
In our opinion, WordPress is always a safe option to go with. Even with a website builder, the coding element is highly customisable and it offers plenty of plugins to enhance your website’s usability.
Step Four: Consider Your Skill Set
It’s true that using a website builder will be a huge help in developing your website without the use of programming. However, that doesn’t mean that it will be a smooth process. You may need to refine your skill set along the way, especially if you’re new to the tool.
With that being said, always consider the functionality of your website builder. As a website beginner, a drag-and-drop builder is generally easier to use as it’s pretty intuitive and offers a visual building experience. On the flip side, some builder’s may still require a bit of coding here and there. This isn’t ideal for those starting out. However, those who are more experienced will love this customisability aspect.
Regardless, using a new website builder means that you will probably need a bit of guidance to navigate your way around. Before investing in your website builder, look at the user reviews. How did previous users find the experience? Do they have a similar level of expertise as you do and did they come into any problems? By doing so, you’ll be able to note any possible red flags.
Step Five: Check Up on the Resources and Support Available
Customer reviews are a great place to get started in doing your website builder research. However, you should look at the types of resources and amount of support available too.
As you’re using a fairly new platform, you’re bound to run into some learning curves. That’s why it’s essential that your website builder has informative and easy to follow resources. If a plugin fails or a design component fails, the customer service team should be able to help guide you to resolve the issue.
Choosing the best website builder acts as the foundation for your site’s success. It’s imperative that it’s solid. If you don’t find what you’re looking for, you could always trust the professionals – we’re here to help!