There are many advantages to Optimising your text ads, not least the fact that you will get better results. That happens because your efforts will:
- Lower the price you pay for clicks
- Improve your Quality Score
- Boost your click-through rates
Anyone can run Google AdWords text adverts to promote their website and reach a new audience. However, the process of Optimising those ads isn’t as simple as people think. Indeed, it often takes years of experience to know how to get the best results from a campaign.
|15 April 2017
Anyone can run Google AdWords text adverts to promote their website and reach a new audience. However, the process of Optimising those ads isn’t as simple as people think. Indeed, it often takes years of experience to know how to get the best results from a campaign.
Google’s support forum probably offers the best description of text ads for people with a limited understanding. It says they are the standard type of Adwords advertisements most business owners will use to promote their websites. They include a link to the domain and a description of the product or service you’re trying to sell.
There are many advantages to Optimising your text ads, not least the fact that you will get better results. That happens because your efforts will:
The most important thing you need to remember when Optimising text ads relates to relevancy. You will always get better results if you make them as consistent with your website as possible. Some of the most vital things you have to consider are:
We’ve developed some tips you can use to get better results from your efforts. See if you can apply these ideas to your campaign, and then judge the outcomes. With a bit of luck, you will notice an improvement after only a couple of days.
It’s vital that all ads and landing pages are relevant. Don’t make the mistake of using keywords in your adverts that don’t feature on your website. Google will lower your Quality Score, and reduce the number of placements. By making sure ads point people to the right place, both click-through rates and conversions should increase.
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