Anyone can run Google AdWords text adverts to promote their website and reach a new audience. However, the process of Optimising those ads isn’t as simple as people think. Indeed, it often takes years of experience to know how to get the best results from a campaign.
WHAT ARE GOOGLE ADWORDS TEXT ADS?
Google’s support forum probably offers the best description of text ads for people with a limited understanding. It says they are the standard type of Adwords advertisements most business owners will use to promote their websites. They include a link to the domain and a description of the product or service you’re trying to sell.
WHAT ARE THE BENEFITS OF OPTIMISING TEXT ADS?
There are many advantages to Optimising your text ads, not least the fact that you will get better results. That happens because your efforts will:
- Lower the price you pay for clicks
- Improve your Quality Score
- Boost your click-through rates
Everyone wants to get the most for their money when investing in Google AdWords. So, tailoring your approach is the best strategy for making that happen. Professional marketers will perform the process on a weekly basis. They will take a look at performance charts and new information to work out how to make improvements. They will then test different ideas and keep the ones that worked. Indeed, it’s possible to double or even triple the number of clicks if you apply the technique correctly. It’s also easy to reduce your cost per action significantly.
HOW DOES SOMEONE OPTIMISE THEIR TEXT ADS?
The most important thing you need to remember when Optimising text ads relates to relevancy. You will always get better results if you make them as consistent with your website as possible. Some of the most vital things you have to consider are:
We’ve developed some tips you can use to get better results from your efforts. See if you can apply these ideas to your campaign, and then judge the outcomes. With a bit of luck, you will notice an improvement after only a couple of days.
TIP 1: ALWAYS USE A KEYWORD IN YOUR TEXT ADS
It’s vital that all ads and landing pages are relevant. Don’t make the mistake of using keywords in your adverts that don’t feature on your website. Google will lower your Quality Score, and reduce the number of placements. By making sure ads point people to the right place, both click-through rates and conversions should increase.