Search engine optimisation is always a very important aspect that websites and people who want to improve their web traffic have to consider. Keyword optimisation is part of search engines optimisation that can give a site develop a reasonable search engine optimisation. Ways to make keyword optimisation work for your site and drive traffic to your site can be very tricky if you don’t have a clue on how to do them.
Keyword optimisation can be done in two steps. The first thing you need to do is identify which keywords or keyword phrases will describe your business. Choosing phrases instead of just plain keywords will ensure that you will have fewer competitors for that keyword. The next thing you do after you have carefully selected your keywords or phrases is to look for number of searches that are made for those keywords you have chosen for your niche. You will also be able to find out how many websites are in competition for those keywords. For you to be able to find out about these things, you may use Google Keyword Tool or other tools that you can find online. Some of these keyword search tools may come with a price though.
Now that you have your keywords, use them in your website for your website optimisation strategy. The main idea is to strategically place your keywords in all pages of your website. There are different tricks that are being taught on how to place those keywords so that it can bring in better results. The most common trick is to place a keyword in the title and just before every ending of your page.
When you already have placed your keywords in your pages, you just have to wait for the search engine robots that are ‘crawling’ all over the internet to eventually find your site. The more links that will be found in your site, the better your chances will be in hitting the targeted market for your keyword.
There are strategies that you may employ so that the robots are linked to your pages;
- Article marketing can help you by utilizing keyword optimisation. Once you are able to produce more articles on you pages that have your keywords in the right places, you can expect that the search engine robots will love your site.
- Press Release writing is also one effective way to shout to the world that your site exists. Like article marketing, press releases will have your keyword or keyword phrases in the right places to attract those robots to visit your site.
- Link building. When you go to sites that are influential or are already with high web traffic, you may place the link to your site on these sites. This will also increase your chances of getting high web traffic yourself too. Just be polite and ask for permission to place your links on other’s sites.
Keyword optimisation might take a lot of work but, if done properly, will bring in more web traffic to your site. This will be good for your business.