How to Avoid Getting Ripped Off With SEO Services
Your website is an incredibly valuable asset, one that can continuously generate more leads and sales to your business. But it needs to be visible online as your audience is likely turning to search to find products or services that your business offers.
This is where search engine optimisation comes in.
SEO is the process of optimising your site to rank for target keywords in the search results. It typically encompasses various components from optimising on-page factors to building links from relevant sources and much more. Implementing an SEO strategy can give your site a major competitive advantage online.
You might be eager to get started but there is only problem—lack of time.
As a business owner your time is incredibly limited. This is when working with an SEO agency can be beneficial. However, you also need to be careful on which agency you choose. Otherwise you could be getting scammed out of your hard earned money. Or worse, your site could end up completely banned from the search index due to questionable practices that violate Google’s Quality Guidelines.
Here we look at how to avoid getting ripped off with SEO services in Perth.
Setup Initial Consultations
A quick search for “SEO agency Perth” reveals hundreds of thousands of results:
Choosing one to work with can seem like an impossible task. But you need to do your research as you could end up with an agency that may not have your best interests in mind. Any good SEO agency will be more than happy to schedule a free initial consultation with you.
This is an excellent opportunity to learn more about the agency that you are thinking of hiring. Here are some questions to prepare:
- What strategies do you use to increase rankings?
- Do you adhere to all webmaster guidelines?
- What do you know about the latest algorithm updates?
- Can I see case studies from previous clients?
- What are your fees and payments like?
- How will you keep me updated?
- What metrics do you measure?
Reputable agencies will be able to answer these questions in complete detail. Be wary of any company that offers a guarantee. Google even explicitly warns against hiring agencies that make guarantees so it is best to listen to them.
Get a Basic Understanding of SEO
SEO companies that are scams take advantage of some people simply because they don’t know any better.
If you want to avoid getting ripped off, spend some time yourself to learn the basics of SEO. There are some great resources online (as well as on this site) that are available for free. Here are some areas to pay attention to:
- How search engines work
- Keyword research
- On-page optimisation
- Website usability
- Link building
- Ranking algorithms
- Measuring success
You won’t necessarily be an expert at SEO. But having a basic understanding of how search engines work and how to rank a site can immediately inform you on whether an agency is trying to scam you. For example, if an agency claims that they have special relationships with Google or that they can rank your site using automated tools, you know that they are only after your money.
It is important to do your research ahead of time instead of choosing the first company that you come across. To help with your decision, set up initial consultations with agencies that you are considering and prepare some questions to ask. Investing in SEO is easily one of the best decisions you can make for your business. But you also need to be careful as there is no shortage of SEO agencies that will attempt to rip you off.