Google & Perth Web Design share insights into the future of digital marketing

Western Australia’s most prominent boutique digital marketing agency, Perth Web Design, recently hosted an event together with Google on the future of digital marketing.

A mix of 70 small to medium business owners, Directors and CEOs gathered together amongst the beautiful surrounds of Frasers Function Centre in Kings Park for Digital Decisions – a look into the new era of digital.

This exclusive event featured Owner of Lifestyle Wardrobes, Wayne Jones, who shared how he increased his business turnover by $1.2 million in less than 18 months using Google. Founder of Perth Web Design, Oliver Wood revealed how Wayne’s campaign was executed, why it performed so well and demonstrated three easy tools any business could implement to gain a competitive advantage in Google search.

The audience zoned in on Fernanda Rivera from Google, who spoke about the importance of identifying the best time to target customers using Google, and how to keep your customers loyal after you have acquired them.

The jam-packed morning included an interactive live demonstration into conversion tracking for online advertising. Using audience examples, Perth Web Design showed how you can ensure your campaigns generate qualified enquires and leads. Attendees also gained insights into how they can effectively optimise their own AdWords campaigns and proven ways to improve onsite SEO with ease.

It wouldn’t be an event like this without a door prize, and Dave from 2XM Consultants was the lucky winner of a $150 Frasers Restaurant voucher.

Perth Web Design is only a handful of digital marketing agencies to be recognised as a Google Premier Partner in Australia. If you would like to stay in the know about future Perth Web Design events, register your interest today.