Common SEO Questions
You have questions. Probably a lot of them. We completely understand. SEO is a rather complex field made even more so by the fact that Google is constantly changing its ranking algorithm. Here we answer the most common questions we get asked by new clients and why you should partner with Perth Web Design.
|27 April 2016
You have questions.
Probably a lot of them.
We completely understand.
SEO is a rather complex field made even more so by the fact that Google is constantly changing its ranking algorithm. Here we answer the most common questions we get asked by new clients and why you should partner with Perth Web Design.
How is Perth Web Design different from other SEO companies?Glad you asked.
In one word: Results.
There are plenty of SEO companies in Perth. But most simply focus on quantity over quality and may attempt to impress you with seemingly unbelievable statistics or empty promises of overnight rankings. Some may even resort to using scare tactics such as claiming that recent algorithm changes are the reason for lower rankings when a closer look reveals this is not the case at all.
We take a different approach.
Rankings are impressive on paper but what good are they if they do not lead to traffic or sales?
The SEO campaign we implement for your business is focused on generating a return on your investment. We not only show you how well your campaign is performing, but we also deliver reports that reveal the numbers that actually matter: Traffic, leads, and sales.
We believe in being completely open and transparent with our clients. Which is why we do not lock in our clients with SEO contracts because we believe that our work speaks for itself. Our team keeps you frequently updated throughout the entire process and you can easily get in touch with us.
How do you do SEO?When you become one of our clients, we start working on your SEO campaign immediately.
We start with an initial technical audit of your site to identify any issues that could be affecting negatively affecting your search engine rankings such as broken links or error pages. After conducting an extensive audit of your site, we tell you upfront exactly what needs to be changed and why.
The SEO strategy we implement for your business also encompasses the following:
- Keyword research
- Onpage optimisation
- Competitor analysis
- Link building
Our team employs highly effective link building tactics that comply with Google’s webmaster guidelines. We stay ahead of the curve and continue to set trends, not follow them. The copy we write will also be highly targeted to your landing pages to increase conversion rates.
Our goal is simple: To increase visibility of your business in the search results and drive more sales as a result.
What monthly budget am I looking at?SEO is a long-term strategy.
It can take anywhere from 3 to 6 months to start seeing results. This is only a general guideline but this is the timeframe that we have seen based on our own personal experience. Different factors determine how long it takes to start ranking on the first page.
For this reason we advise new clients to stay with us for at least a few months.
SEO budgets are largely determined by the competitiveness of the keywords that you are targeting. No two businesses are alike so we offer a range of SEO marketing packages. Our most popular range is around $1,000 to $1,500 a month for small business SEO. Budgets for larger corporations or those in more competitive industries can be between $5,000 to $8,000 a month.
The exact budget for your business can vary widely depending on a number of factors. Our experts are happy to arrange an initial consultation to go over an entire SEO strategy and come up with a budget that works for your business. Our team is completely upfront about pricing and we never charge hidden fees.
What guarantees do you offer?We have two guarantees.
- Results: Our strategies have been proven to deliver results which many of our current clients can attest to. Using our SEO services is your best possible chance of ranking over your competitors than if you went with another company.
- No contracts: We stand behind the services that we offer so we never lock in our clients with a contract. If you are unhappy for any reason, simply let us know and we will part ways. However, we do ask that you stay on for at least a few months as SEO requires a long term approach.
These are statements that are often used to target business owners who have no idea what SEO really entails and to lure them into signing an expensive package. We do not make such guarantees as we know how volatile the search results can be. Again, we believe in being completely open and transparent with all of our clients.
How many keywords can I target?We recommend targeting as many different keywords as possible.
Focusing on a single keyword phrase is generally not recommended as ranking algorithms are constantly shifting. If your customers are primarily local, we offer basic SEO packages where we optimise your site and target anywhere from 5 to 15 keywords. We also permit unlimited keyword phrase targeting with our more comprehensive packages, an ideal option for larger corporations and those in highly competitive industries.
Marketing requirements are different for every business so we can easily allocate different amounts of your budget accordingly. We are completely flexible in our approach to SEO and can accommodate a handful or an extensive list of keywords for your business.
Who looks after my SEO campaign?Our clients put a lot of trust in our ability to deliver results which is why we make them our top priority.
You work directly with the owner of the business as well as your own account manager. Whether you are checking in on the progress of your campaign or simply have a question, you can call or email our office at any time and get a prompt response in return.
You can rest assured that you will be working with someone who cares about your business, not a junior account manager or sales person. The same team you communicate with from the beginning is the very same group of talented individuals that will be working on your campaign. This is a huge advantage as it allows us to be more responsive and in tune with your business.
How long have you been doing SEO for?Perth Web Design has been in the industry since 2005, longer than most companies. Our longevity in the industry can be attributed to the results we have been able to achieve for our clients. We have been doing SEO long enough to know exactly what works and what doesn’t.
What separates us from other SEO companies in Perth is that all work is done in-house. To ensure we deliver quality services, we never outsource to other countries. When you work with our team, you are dealing with a company that has extensive online marketing experience.
Have any more questions?
At Perth Web Design, we understand that every business has unique situations. If you have any additional questions that are not addressed here, give us a call on 1300 432 215. Our experts are here to provide assistance.