The Difference Between Content Marketing and Blogging

The Difference Between Content Marketing and Blogging

If you’re new to the world of running a successful content marketing blog, we can understand if you’re head’s full of new concepts and ideas. A great step in the right direction is getting a good grasp on the difference between content marketing and blogging.

Oliver Wood
Oliver Wood

If you’re new to the world of running a successful content marketing blog, we can understand if you’re head’s full of new concepts and ideas. A great step in the right direction is getting a good grasp on the difference between content marketing and blogging. While it’s easy to mistake the one as the other, these marketing strategies have vast differences.

Understanding the dissimilarities between content marketing and blogging can be the very thing that differentiates your strategy from your competitors. So, if you’re ready to buckle down and watch your conversion rates increase, let’s get started.


What is Content Marketing?

Content marketing is defined as the process of creating and sharing online material that’s intended to stimulate interest in your business’ product or service. The online material used predominantly is made up of videos, blogs, and social media content.

With this definition in mind, you can think of content marketing as the umbrella with blogging falling underneath it. You see, there are various forms of content marketing that all have the same goal of engaging your audience. Each of these marketing strategies strives to achieve the overall goal of your content marketing plan.

What are the Key Examples of Content Marketing?

Running a content marketing blog isn’t your only option in promoting your business’ product or service. When it comes to getting in touch with your audience, the world is your oyster and it mostly depends on which marketing channel they best respond to.

To help spark your creativity, we’ve listed our top-performing content marketing ideas for you:

  • Videos
  • Infographics
  • Case studies
  • eBooks
  • White papers
  • Checklists
  • Downloadable templates
  • Podcasts
  • Branded gifs and memes
  • Social media

What is Blogging?

Now that we know that running a content marketing blog is a only piece of the puzzle, it’s easier to define your blogging strategy. As a pillar underneath content marketing, your blog should be used to help complement your other communication strategies. Blogs are a fantastic tool to help you expand your brand’s personality and show the world why the should trust your product or service.

Writing content that’s fresh and relevant to your audience is key in communicating with your audience while providing valuable information for their needs. Take this post, for example, while we may not be directly selling our services, we are helping serve our audience by extending our knowledge and help our readers learn. Like your social media accounts or downloadable templates, running a blog requires you to update it regularly.


What are the Benefits of Blogging?

Having a content marketing blog makes good business sense for a number of reasons. Not only is it an essential step in optimising your website for search engines but it’s a sure way to establish trust within your target audience.

Along with these benefits, blogging can:

  • Increase your search engine traffic
  • Support your social media channels
  • Generate necessary inbound links
  • Help you rank for keywords
  • Increase your amount of conversion rates
  • Open up your lead generation strategy
  • Humanise your brand and connect with your audience

How to Run a Winning Content Marketing Blog:

Running a blog as part of your content marketing has become extremely beneficial to businesses in the digital age. More and more people are taking to online searches to find solutions to their needs. When your business has the answer to these problems, that’s when you will start seeing impressive conversion rates.

To ensure that it’s your content that’s getting into contact with your ideal customer, here are a few helpful tips and tricks to run your content marketing blog.

1. Do Your Keyword Research

A blog without keyword research will only mean that you’re putting in a maximum effort with a minimum return. This means more time with less money, and who would want that when running a business?

A good content marketer will use keywords to research a relevant topic that’s getting high search volumes. The higher a keyword’s search volume is, the higher your likeliness of getting a clickthrough on your content will be. However, it’s important to note that just because a keyword has a good amount of searches doesn’t mean that it will be beneficial to your content marketing. The trick is to find the perfect balance between a high search volume and a low keyword difficulty.

Once you have a firm base of keywords, you can start crafting catchy headlines and creating content that you know your audience will want to read. For more on how to do your keyword research, make sure to read our article here.


2. Use Your Best Content

One mistake that we see happening often is businesses producing blog posts just for the sake of it. The problem with this is that your audience may become discouraged and disinterested in your business as a whole if your content isn’t piquing their interests. For your blog to really work, you have to use your very best content that you know your audience won’t be able to resist clicking on.

3. Repurpose Your Content

After you’ve published your winning blog article, the next step is making sure it gets seen. When you’re ready to go public, you should make an effort to share your latest post with your audience through your communication channels. This can be done through your email marketing or your social media accounts. It will also make for great filler content if you’re running out of posts too!

4. Draw in Interest with Your Headlines

One of our best tips for running a great content marketing blog is to remind yourself of the marketing aspect. Your article’s headline should immediately spark interest and tell your audience why they should click on your link.

For example, which of these blog post heading would you be more likely to click on - 10 Content Marketing Ideas to Transform Your Business or Why Your Business Needs Content Marketing. Probably the first, right? The first heading immediately tells the reader what they can benefit from when reading the article while suggesting a sense of prosperity too.

5. Don’t Forget SEO

Last, but not least, don’t let your blog’s SEO be the reason for its lack of conversion rates. For your blog to really take flight, you have to implement both on-page and off-page SEO tactics. The good news is that we have the perfect article to help you with your SEO needs!


Despite the differences, whether it’s content marketing or blogging, both strategies boil down to your customer. If you stay focused on your customer’s needs, there’s no reason for your business to not be booming!

Get in touch with one of our digital strategists today
PWD Logo

PWD acknowledges the Traditional Owners of the land where we work and live and we pay our respects to Elders past and present. PWD celebrates the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.

Privacy PolicyTerms