We all know how much time, effort and money goes into SEO, content marketing campaigns and the day-to-day navigation of the eCommerce world. Being able to keep a beady eye on Key Performance Indicators takes guesswork out of the picture … Read more
Mobile-first refers to an initial focus on mobile UX, which is then adapted for the web. The method is considered less buggy than a top-down approach where the order is reversed. There’s a reason the mobile-first approach has become the … Read more
Launching your website to the public is like watching your child graduate from high school. They’re on their own, and it’s time for the world to see their potential. Unfortunately, your child may run into a few bumps in the … Read more
Calls to Action (CTAs) are a crucial weapon in any online marketer’s arsenal. CTAs turn website visitors into online customers. When used correctly with target markets and consumer psychology in mind, CTAs can help you hit the bullseye and boost … Read more
At some point during your sojourns online, you might have noticed two different abbreviations being bandied about with regards to web and app design: User Interface (UI) and User Experience (UX). Perhaps you assumed they were interchangeable terms. While it’s … Read more
SEO in 2019 takes on a very different landscape to what SEO meant a few years ago. With the development of mobile users, algorithm changes and the inclusion of different search methods, there’s a lot for you to keep in … Read more
Fontastic! In today’s digital context, fonts and typefaces are terms which mean the same thing and are used interchangeably. Now that we’ve established the lingo, let’s take a closer look at this important visual element. There are thousands of different … Read more
The world of digital advertising is evolving faster than ever before and it can even be challenging for marketing executives to keep up with correct terminology. One advertising term which is frequently still misunderstood and misused is native advertising. Copy … Read more
Digital advertising has many objectives but for e-commerce stores the end goal is to increase conversions and generate a good ROI for your company. There are so many options when it comes to digital advertising, yet the various forms of … Read more
Launching a new business idea or deciding to develop a new product for your company is not without risk. Many of the best business ideas have come from inspiration, intuition or in-depth insight into an industry. While some of these … Read more
Traditional AdWords campaigns are becoming more expensive due to ever increasing competition but YouTube video ads provide a fantastic alternative. Video ads are highly visually compelling and cheaper than search network ads. More people are watching YouTube than ever before … Read more
Businesses have numerous options available when it comes to reaching their audience online via paid advertising. With Google AdWords, Bing, display advertising, remarketing, sponsored content and paid social, there have never been more ways to reach your target audience. In … Read more
