Has your content been found wanting in the wake of Google’s latest broad core algorithm update? Still not sure what EAT or YMYL even stand for? First time even hearing of the Medic update? Relax we’ve got you covered. … Read more
Why Don’t People Remember My Brand? Is your brand struggling to connect with your customers? Here are 4 hacks to make your brand one that people will finally remember. In my nearly 10 years of Digital Marketing, I’ve worked with … Read more
5 Must Haves To Perfectly Optimise Your Home Page The homepage – it’s a pretty important page, often the first visitors see. It therefore has a greater responsibility to explain your brand message and funnel traffic to conversion pages. So, … Read more
How to Design High Converting Landing Pages SEO (search engine marketing) is an absolutely indispensable part of any marketing campaign. Ranking for relevant queries positions your brand in front of prospects ready to buy. That kind of visibility means a … Read more
Even if you have a strong organic SEO presence, you should still focus attention and effort on local SEO. When it comes to ranking at the top of the search engines, Google places a lot of emphasis on how many … Read more
Search engine traffic online is the lifeblood of many websites; without organic traffic coming from search engines, many sites would be left completely unknown. Sure, you can get traffic from paid ads and social media sites, but to ignore the … Read more
The SEO strategy for attracting a national or global audience is different than getting people to visit your physical location or getting exposure among a regional population. If you want to reach potential customers closer to home, you’ll need to … Read more
SEO can be a headache. It has its daunting side with all the rich snippets, canonicals, sitemaps and whatnot. Thankfully there are some easy and fun sides too. Did you know that you can improve your SEO just with blogging? … Read more
With smartphones today you can quickly load up any webpage from the browser, conduct product research, and make a purchase—all in a matter of minutes. The ubiquity of the smartphone represents a massive shift in consumer behaviour. Now you’d be … Read more
Let’s get one thing immediately out of the way: Building a site isn’t enough to rank in Google. Numerous factors come into play—Algorithm updates, increased competition, user behaviour, etc. All of which means that ranking for competitive keywords is harder … Read more
WordPress is one of the most widely used content management systems. Its ease of use combined with an extensive range of features make it the preferred platform for millions of content publishers. And with most web hosts providing one click … Read more
YouTube was launched back in 2005 as a video sharing platform. Over a decade later, the platform (now owned by Google) has become the most popular destination for user-generated content from instructional videos to live streams. Whether you’re looking for … Read more