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Google AdWords Display Network vs. Programmatic Display

Businesses have numerous options available when it comes to reaching their audience online via paid advertising. With Google AdWords, Bing, display advertising, remarketing, sponsored content and paid social, there have never been more ways to reach your target audience.

Latest articles

Google AdWords Display Network vs. Programmatic Display

Businesses have numerous options available when it comes to reaching their audience online via paid advertising. With Google AdWords, Bing, display advertising, remarketing, sponsored content and paid social, there have never been more ways to reach your target audience.

Oliver
Gain Greater ROI with the Facebook Ad Templates Starter Pack

This is because Facebook can aid the upper levels of your marketing funnel: Search is where customers look for you but Facebook is an ideal way to find potential customers and widen that audience base.

Oliver
How to get the most from your YouTube ads with a strategic approach

Traditional AdWords campaigns are becoming more expensive due to ever increasing competition but YouTube video ads provide a fantastic alternative.

Oliver
Bing ad extensions vs AdWords ad extensions – Know the differences

When building well-structured AdWords or Bing ads campaigns, you should never leave extensions off your checklist. Extensions are relatively quick and easy to add on both platforms and they have several advantages.

Oliver
16 tactics to create highly converting ad copy in AdWords

In these times of increased automation for Google advertising, is there any role left for human creativity? The answer is, absolutely because creativity and human intelligence is still very much required when it comes to creating ad copy.

Oliver
Discover the power and pitfalls of call tracking with AdWords

You will never have successful Google advertising unless you set up conversion tracking in AdWords. With conversion tracking, advertisers can optimise campaigns for best CPA and ROI.

Oliver