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Resource Centre

Learn from the best minds in the business

Latest

Why Your Business Should Be On Instagram

Marketing has one primary goal: To reach a target audience and elicit a specific action. That action varies for every business. But it typically involves making a purchase or clicking through to a website to find out more. The only way to elicit such actions is to be visible where your target market is.

Latest articles

Why Your Business Should Be On Instagram

Marketing has one primary goal: To reach a target audience and elicit a specific action. That action varies for every business. But it typically involves making a purchase or clicking through to a website to find out more. The only way to elicit such actions is to be visible where your target market is.

Oliver Wood
The Dangers of Hiring Low Quality Agencies

As with any investment you get what you pay for. This is the case for most things. The price you pay for a product or service generally reflects its quality and what you can expect to receive in return. Paying less may save you money in the beginning but it can also cost you dearly in the long term.

Oliver Wood
3 ways to avoid website ranking penalties from Google

Your site has been steadily climbing in rankings. Traffic is trending upwards. Business is booming. But suddenly it all comes crashing down. Your site is no longer visible in the search results.

Oliver Wood
How Long Does SEO Take to Rank a Website?

“How long does SEO take?” We have been asked this question countless times. New clients are eager to see what SEO can do for their business. And most expect to see measurable results right away. But SEO doesn’t work that way.

Oliver Wood
Google Drops Authorship Images From Search

Verifying authorship through Google+ meant that you could have your photo displayed in the search results next to your listing along with your Google circle count. Authorship was a great way to establish credibility and increase brand awareness. If visitors repeatedly saw your name in the search results, they would recognise you as a leading authority in the industry.

Oliver Wood
How Major Brand Names Do SEO (And How to Beat Them)

Type in any keyword into Google and chances are you will see a major brand name in the top results or at the very least on the front page. The reason why is primarily due to recent changes in the ranking algorithm that heavily favor brands.

Oliver Wood