You submit new posts to your blog every week. No doubt that you work hard on each before hitting the publish button. But after seven months there is only a slight uptick in traffic.
Your website is an incredibly valuable asset, one that can continuously generate more leads and sales to your business. But it needs to be visible online as your audience is likely turning to search to find products or services that your business offers.
Your website is a valuable asset. One that can drive more targeted traffic and increase sales to your business. But you need to be ranking in the search results for that to happen. Given how competitive the digital landscape is and the constant changes that Google implements, simply having a site is no longer enough to rank.
Marketing has one primary goal: To reach a target audience and elicit a specific action. That action varies for every business. But it typically involves making a purchase or clicking through to a website to find out more. The only way to elicit such actions is to be visible where your target market is.
As with any investment you get what you pay for. This is the case for most things. The price you pay for a product or service generally reflects its quality and what you can expect to receive in return. Paying less may save you money in the beginning but it can also cost you dearly in the long term.
Your site has been steadily climbing in rankings. Traffic is trending upwards. Business is booming. But suddenly it all comes crashing down. Your site is no longer visible in the search results.
Keep your finger on the pulse with the digital landscape and read our latest articles as soon as they drop.
