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Bidding on Competitors’ Brand Terms in AdWords

AdWords is an excellent marketing channel to increase brand awareness. Billions of search queries are processed every single day. Advertising with AdWords exposes your brand to a global audience searching for keywords relevant to the products or services you offer. The end result is an ad campaign that drives highly targeted traffic to your landing pages.

Latest articles

Bidding on Competitors’ Brand Terms in AdWords
Bidding on Competitors’ Brand Terms in AdWords

AdWords is an excellent marketing channel to increase brand awareness. Billions of search queries are processed every single day. Advertising with AdWords exposes your brand to a global audience searching for keywords relevant to the products or services you offer. The end result is an ad campaign that drives highly targeted traffic to your landing pages.

Oliver Wood
Oliver Wood
Why Reputable Agencies Cannot Guarantee Results
Why Reputable Agencies Cannot Guarantee Results

“We guarantee that you will rank number 1!” “Rank at the top positions for competitive keywords, guaranteed!” “Fast rankings guaranteed in only a few weeks!”

Oliver Wood
Oliver Wood
Are Backlinks Still Important to Achieve High Rankings in Google?
Are Backlinks Still Important to Achieve High Rankings in Google?

WHY BACKLINKS MATTER FOR SEO There are billions of pages on the web and that number continues to grow each day. Google’s mission is to organise that data so it can be easily accessible with a search. Whether you are searching for product reviews of the newest gadget or the latest news in your industry, you can find exactly what you are looking for with a query. And all in an instant with practically no effort on your end.

Oliver Wood
Oliver Wood
An Overview of the Panda and Penguin Algorithm Updates
An Overview of the Panda and Penguin Algorithm Updates

AN OVERVIEW OF THE PANDA AND PENGUIN ALGORITHM UPDATES Panda. Penguin. These are the names of major algorithm updates that Google has rolled out in recent years and that continue to have an impact on the search results. These updates are specifically designed to prevent low quality sites from ranking while rewarding those that adhere to all quality guidelines.

Oliver Wood
Oliver Wood
Why Your Business Needs a Digital Marketing Agency
Why Your Business Needs a Digital Marketing Agency

The digital landscape is never static. It is constantly changing with emerging trends that affect how people search and connect to their favourite sites. Businesses that want to stay successful must be adaptive to their environment. Otherwise, they risk losing a major competitive advantage in their industry.

Oliver Wood
Oliver Wood
Advanced Link Building Tactics to Boost Your Rankings Online
Advanced Link Building Tactics to Boost Your Rankings Online

ADVANCED LINK BUILDING TACTICS TO BOOST YOUR RANKINGS ONLINE Links continue to be one of the most important ranking factors. Each is essentially seen as a vote. So the more links a site has the better it ranks in the search results. While it used to be that you could build thousands of links and rank the next day, this is no longer the case. Relying on questionable tactics could actually result in a ranking penalty. This is not to say that links don’t work.

Oliver Wood
Oliver Wood
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PWD acknowledges the Traditional Owners of the land where we work and live and we pay our respects to Elders past and present. PWD celebrates the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.

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