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Google Drops Authorship Images From Search
Google Drops Authorship Images From Search

Verifying authorship through Google+ meant that you could have your photo displayed in the search results next to your listing along with your Google circle count. Authorship was a great way to establish credibility and increase brand awareness. If visitors repeatedly saw your name in the search results, they would recognise you as a leading authority in the industry.

How Major Brand Names Do SEO (And How to Beat Them)
How Major Brand Names Do SEO (And How to Beat Them)

Type in any keyword into Google and chances are you will see a major brand name in the top results or at the very least on the front page. The reason why is primarily due to recent changes in the ranking algorithm that heavily favor brands.

7 SEO Quick Wins That Rank Your Site Higher in Search
7 SEO Quick Wins That Rank Your Site Higher in Search

So your target audience is online right now searching for products and services that your business offers. Ranking at the top for those search queries can practically guarantee a steady stream of highly targeted traffic to your pages. Which ultimately means more conversions for your business.

Why Your Perth Restaurant Needs an SEO Agency
Why Your Perth Restaurant Needs an SEO Agency

WHY YOUR PERTH RESTAURANT NEEDS AN SEO AGENCY Passing out flyers and asking customers to refer their friends are common strategies that restaurants deploy to bring in more business. These strategies are incredibly effective especially personal recommendations as they carry more weight simply because they come from a trusted source.

Is Content Marketing A Fad or Not?
Is Content Marketing A Fad or Not?

Learn How Search Engine Optimisation and Content Marketing Work Together Content marketing has become one of the latest marketing fads. And there are many experts in the industry that claim that it is only a matter of time before content marketing completely overtakes SEO. Many digital marketing agencies have now begun to focus more on offering specialised content for their clients from blog posts to infographics and more.

Beginner’s Guide to Search Engine Optimisation (SEO) in 2016
Beginner’s Guide to Search Engine Optimisation (SEO) in 2016

Search results you see today could be completely different tomorrow. This is because the search landscape is constantly changing. To maintain the quality of the search results and account for emerging technologies, Google frequently updates its ranking algorithm. Practices that were once effective in previous years could actually be harmful to your site.

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