There are many steps in creating a well optimised AdWords campaign, but even when you have implemented all the right techniques, there can still be challenges ahead.
Gmail Sponsored Promotions are similar to an email marketing strategy used to build customer loyalty, create awareness, drive revenue, and acquire new customers. With these ads, the targeting is towards users, not cookies. These ads work by displaying a teaser ad on top of the Promotions tab of Gmail inboxes and are another way to drive paid traffic to a website.
Banner blindness is one of the biggest challenges facing display advertising, including AdWords’ GDN (Google Display Network). Statistics show that web users are increasingly banner blind, with display advertising producing the lowest click-through rates and conversion rates compared to search ads and social ads.
Measuring website visitor behaviour after the click on an ad needs to be part of a Google AdWords management plan and is the reason why you want to connect Google AdWords and Google Analytics.
Businesses have numerous options available when it comes to reaching their audience online via paid advertising. With Google AdWords, Bing, display advertising, remarketing, sponsored content and paid social, there have never been more ways to reach your target audience.
Much of our time online is spent on someplace other than Google.com. Whether it’s browsing content or watching videos, Google quickly moves us from the Google.com screen which is why the Display Network is so important for advertisers.
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