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6 Clever Ways to Use Adwords Data for SEO

Google AdWords is an effective platform to drive targeted traffic to your landing pages. But what makes it even more powerful is the data that can be gathered. Running a paid traffic campaign can reveal invaluable insight that you may have overlooked completely. Here we look at clever ways that data with Google AdWords advertising can be used to boost your SEO marketing efforts.

Latest articles

6 Clever Ways to Use Adwords Data for SEO

Google AdWords is an effective platform to drive targeted traffic to your landing pages. But what makes it even more powerful is the data that can be gathered. Running a paid traffic campaign can reveal invaluable insight that you may have overlooked completely. Here we look at clever ways that data with Google AdWords advertising can be used to boost your SEO marketing efforts.

Oliver
Avoid These Costly PPC Mistakes in Your AdWords Campaigns

Google AdWords continues to be one of the best marketing channels to drive targeted traffic. With a pay per click campaign you bid on only those keywords that are relevant to the products or services your business offers. Prospective customers that search for those queries can then view your ads in the search results and click through to your ads in the search results across all devices. There are even a number of targeting features available that let advertisers further refine and optimise their campaigns.

Oliver
Google AdWords to Start Charging GST For Australian Businesses From November 1

Google recently announced that advertisers in Australia will be charged GST on their invoices starting from November 1, 2016. Initially there was some confusion as to how advertisers would be charged. But it has been confirmed that the additional 10% charge will be added on top of any ad spending for that month. Just like with local purchases and expenses, AdWords costs will be factored into your BAS returns.

Oliver
Proven Strategies to Generate More Leads With Google AdWords

Ask any business owner what they want more of and you will get one of the responses above. Existing customers are a great source for generating repeat sales. But the key to growing revenue ultimately lies in bringing in new customers.

Oliver
How to Make the Google Display Network Work For Your Business

Google processes billions of search queries every single day across all devices. Advertisers can create targeted ads to display in the search results and easily segment their audience accordingly. Ads aren’t just limited to the Search Network though.

Oliver
How to Conduct a Complete AdWords Audit

Performing a comprehensive audit provides invaluable insight that can uncover hidden opportunities and boost the performance of your campaigns. Your campaigns could already be generating sales. But it is still strongly recommended to conduct audits every six months at the minimum.

Oliver