You submit new posts to your blog every week. No doubt that you work hard on each before hitting the publish button. But after seven months there is only a slight uptick in traffic.
Your website is a valuable asset. One that can drive more targeted traffic and increase sales to your business. But you need to be ranking in the search results for that to happen. Given how competitive the digital landscape is and the constant changes that Google implements, simply having a site is no longer enough to rank.
Marketing has one primary goal: To reach a target audience and elicit a specific action. That action varies for every business. But it typically involves making a purchase or clicking through to a website to find out more. The only way to elicit such actions is to be visible where your target market is.
As with any investment you get what you pay for. This is the case for most things. The price you pay for a product or service generally reflects its quality and what you can expect to receive in return. Paying less may save you money in the beginning but it can also cost you dearly in the long term.
“How long does SEO take?” We have been asked this question countless times. New clients are eager to see what SEO can do for their business. And most expect to see measurable results right away. But SEO doesn’t work that way.
Verifying authorship through Google+ meant that you could have your photo displayed in the search results next to your listing along with your Google circle count. Authorship was a great way to establish credibility and increase brand awareness. If visitors repeatedly saw your name in the search results, they would recognise you as a leading authority in the industry.
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