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How to Use Long Tail Keywords in AdWords Correctly

It is a commonly held belief that using long tail keyword phrases in your AdWords campaigns is a good strategy for gaining a positive ROI. Long tail search terms tend to contain more detail and are more specific. This means they can potentially be more relevant to the product, service or information your company provides.

Latest articles

How to Use Long Tail Keywords in AdWords Correctly

It is a commonly held belief that using long tail keyword phrases in your AdWords campaigns is a good strategy for gaining a positive ROI. Long tail search terms tend to contain more detail and are more specific. This means they can potentially be more relevant to the product, service or information your company provides.

Oliver Wood
Attribution: Where Do Your Conversions REALLY Come From?

The consumer journey is not clear cut. Changes in how consumers search presents several challenges in understanding attribution. Not only are people using multiple devices (mobile, desktop, and tablet) devices to search for something, they spend more time online before decision time which includes multiple visits to the same website. People rarely see an ad online and immediately make a purchase as a result.

Oliver Wood
11 Actionable Neuromarketing Hacks To Improve Your PPC Results

Although we all like to believe that we make purchasing decisions based on logic and rational thought, the truth is we are often swayed to a decision based on our emotions. This concept, known as neuromarketing, applies the principles of neuroscience to marketing research, studying consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. In other words, it looks at how marketing interacts with our minds and speaks to our emotions with the goal of persuading consumers to take action.

Oliver Wood
Why We're Excited About Bing Native Ads And You Should Be Too

Bing native ads are already available in beta for the USA and are expected to rollout to more advertisers very soon. PPC experts started testing the new native ad format back in 2015 and while rollout has been slow, initial results have proved promising. Bing announced that their native ads CTR has been approximately 5 – 7 times higher than regular display ads on MSN.

Oliver Wood
Why PPC Best Practices Aren't Always the Best

In some cases, it is not always obvious, such as the use of broad match keywords in an AdWords account. Most PPC experts will not heavily use broad match keywords since they trigger for any search query that is remotely similar to the paid keywords. As a result, an ad may show multiple times for an irrelevant search and the advertiser is paying for clicks that do not produce customers.

Oliver Wood
4 Easy Ways To Set Up on Youtube Ads Using Adwords

Leveraging the power of YouTube can be a highly effective force in your digital marketing campaigns. By creating AdWords YouTube ads, you can communicate with your target audience in a highly interactive and entertaining format.

Oliver Wood