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How to Increase Your Keyword Quality Score

Quality Score and CTR (Click-through-rate) are part of what determines your ad rank, or how your ad performs on AdWords. If you improve one of these factors, you will improve the others since they all work together. As campaigns perform better, they bring the right customers to you as a business owner and reduce your overall ad spend. In this post, we will focus specifically on Quality Score.

Latest articles

How to Increase Your Keyword Quality Score

Quality Score and CTR (Click-through-rate) are part of what determines your ad rank, or how your ad performs on AdWords. If you improve one of these factors, you will improve the others since they all work together. As campaigns perform better, they bring the right customers to you as a business owner and reduce your overall ad spend. In this post, we will focus specifically on Quality Score.

Oliver
How To Tackle Ad Fatigue in Your Search, Display & Remarketing Campaigns

There are many steps in creating a well optimised AdWords campaign, but even when you have implemented all the right techniques, there can still be challenges ahead.

Oliver
How to Get More Targeted Traffic Using Gmail Sponsored Ads

Gmail Sponsored Promotions are similar to an email marketing strategy used to build customer loyalty, create awareness, drive revenue, and acquire new customers. With these ads, the targeting is towards users, not cookies. These ads work by displaying a teaser ad on top of the Promotions tab of Gmail inboxes and are another way to drive paid traffic to a website.

Oliver
How To Combat Banner Blindness In Your Display Advertising

Banner blindness is one of the biggest challenges facing display advertising, including AdWords’ GDN (Google Display Network). Statistics show that web users are increasingly banner blind, with display advertising producing the lowest click-through rates and conversion rates compared to search ads and social ads.

Oliver
Best Practices For Measuring Behaviour After The Click

Measuring website visitor behaviour after the click on an ad needs to be part of a Google AdWords management plan and is the reason why you want to connect Google AdWords and Google Analytics.

Oliver
Stop Confusing Google Display Network and Programmatic Display

Businesses have numerous options available when it comes to reaching their audience online via paid advertising. With Google AdWords, Bing, display advertising, remarketing, sponsored content and paid social, there have never been more ways to reach your target audience.

Oliver
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339/241 Adelaide St
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Suite 82, 1 Franklin St
Griffith, ACT

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