Measuring website visitor behaviour after the click on an ad needs to be part of a Google AdWords management plan and is the reason why you want to connect Google AdWords and Google Analytics.
Businesses have numerous options available when it comes to reaching their audience online via paid advertising. With Google AdWords, Bing, display advertising, remarketing, sponsored content and paid social, there have never been more ways to reach your target audience.
Much of our time online is spent on someplace other than Google.com. Whether it’s browsing content or watching videos, Google quickly moves us from the Google.com screen which is why the Display Network is so important for advertisers.
Google AdWords and Google Analytics go hand-in-hand. If you spend money to advertise on AdWords, you want to know that it is bringing you results as determined by visitor behaviour on your website. A click on an ad is nice, but it does not put money in the bank.
A visitor lands on your website and even adds a product to their shopping cart but then suddenly abandons the process halfway through, losing your business a potential sale.
There can be no doubt that Google AdWords can be a great tool for driving targeted site traffic, generating conversions and making sales. If you get your Google AdWords management techniques down properly, you can achieve incredible results without spending a huge chunk of cash.
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