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Google AdWords Keywords Research

Everyone wants to get the best outcomes possible from their Google AdWords PPC campaigns. Many different factors come into play, but keyword research is one of the most important. If you get that process wrong, your ads will never reach the right people. Getting it right can mean you achieve a low cost per click and cost per conversion. It can also result in you driving the right target audience to your website.

Latest articles

Google AdWords Keywords Research

Everyone wants to get the best outcomes possible from their Google AdWords PPC campaigns. Many different factors come into play, but keyword research is one of the most important. If you get that process wrong, your ads will never reach the right people. Getting it right can mean you achieve a low cost per click and cost per conversion. It can also result in you driving the right target audience to your website.

Oliver Wood
Google AdWords Ad Groups

Anyone who wants to engage in PPC advertising using Google AdWords will need to create Ad Groups. It’s important to understand why and how they are used if you want to get the best results. People working in the industry use them every single day to help clients achieve their goals. However, there are many misconceptions out there are how to structure the groups and use them to your advantage.

Oliver Wood
Google AdWords Click Through Rate

All advertisers want to achieve the highest click-through rate possible from their Adwords campaigns. Sometimes you have to think outside of the box to get the best results, but there are many tips we can give for improving the situation. When you have a low click-through rate, you always end up spending more cash for traffic you receive.

Oliver Wood
Optimising GOOGLE ADWORDS TEXT ADVERTS

Anyone can run Google AdWords text adverts to promote their website and reach a new audience. However, the process of Optimising those ads isn’t as simple as people think. Indeed, it often takes years of experience to know how to get the best results from a campaign.

Oliver Wood
What is PPC?

you’ve heard about PPC but you’re unsure about the details, you’ve come to the right place. The page you’re reading right now will give you the lowdown and explain all the ins and outs. Business owners and individuals can benefit significantly from this form of marketing.

Oliver Wood
How to Use Long Tail Keywords in AdWords Correctly

It is a commonly held belief that using long tail keyword phrases in your AdWords campaigns is a good strategy for gaining a positive ROI. Long tail search terms tend to contain more detail and are more specific. This means they can potentially be more relevant to the product, service or information your company provides.

Oliver Wood