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Why We're Excited About Bing Native Ads And You Should Be Too

Bing native ads are already available in beta for the USA and are expected to rollout to more advertisers very soon. PPC experts started testing the new native ad format back in 2015 and while rollout has been slow, initial results have proved promising. Bing announced that their native ads CTR has been approximately 5 – 7 times higher than regular display ads on MSN.

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Why We're Excited About Bing Native Ads And You Should Be Too

Bing native ads are already available in beta for the USA and are expected to rollout to more advertisers very soon. PPC experts started testing the new native ad format back in 2015 and while rollout has been slow, initial results have proved promising. Bing announced that their native ads CTR has been approximately 5 – 7 times higher than regular display ads on MSN.

Olly
Why PPC Best Practices Aren't Always the Best

In some cases, it is not always obvious, such as the use of broad match keywords in an AdWords account. Most PPC experts will not heavily use broad match keywords since they trigger for any search query that is remotely similar to the paid keywords. As a result, an ad may show multiple times for an irrelevant search and the advertiser is paying for clicks that do not produce customers.

Olly
4 Easy Ways To Set Up on Youtube Ads Using Adwords

Leveraging the power of YouTube can be a highly effective force in your digital marketing campaigns. By creating AdWords YouTube ads, you can communicate with your target audience in a highly interactive and entertaining format.

Olly
How to Increase Your Keyword Quality Score

Quality Score and CTR (Click-through-rate) are part of what determines your ad rank, or how your ad performs on AdWords. If you improve one of these factors, you will improve the others since they all work together. As campaigns perform better, they bring the right customers to you as a business owner and reduce your overall ad spend. In this post, we will focus specifically on Quality Score.

Olly
How To Tackle Ad Fatigue in Your Search, Display & Remarketing Campaigns

There are many steps in creating a well optimised AdWords campaign, but even when you have implemented all the right techniques, there can still be challenges ahead.

Olly
How to Get More Targeted Traffic Using Gmail Sponsored Ads

Gmail Sponsored Promotions are similar to an email marketing strategy used to build customer loyalty, create awareness, drive revenue, and acquire new customers. With these ads, the targeting is towards users, not cookies. These ads work by displaying a teaser ad on top of the Promotions tab of Gmail inboxes and are another way to drive paid traffic to a website.

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Perth HQ
3 Loftus Street
West Leederville
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Melbourne
224/189 Queen Street
West Leederville
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Sydney
377 Kent Street
Sydney
PWD Adelaide$$https://images.ctfassets.net/u2krgyt7bvx0/3AIAoG1efEEc1hD2YjBLPX/17ba5f2d9aeb87c427682acb3a7e2005/image_96.png
Adelaide
1A/400 King William St
Adelaide
PWD Brisbane$$https://images.ctfassets.net/u2krgyt7bvx0/3AIAoG1efEEc1hD2YjBLPX/17ba5f2d9aeb87c427682acb3a7e2005/image_96.png
Brisbane
339/241 Adelaide St
Brisbane City
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Canberra
Suite 82, 1 Franklin St
Griffith, ACT
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