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3 Steps to Building an Effective AdWords Account Structure
3 Steps to Building an Effective AdWords Account Structure

Business owners can create their own PPC campaigns and drive highly targeted traffic to their landing pages in a short period of time. But as with any marketing campaign, your success largely depends on how you structure your account. Starting an AdWords campaign without any thought on account structure builds a weak foundation. You may be able to drive traffic and even generate some sales with your efforts.

A Complete Guide to Setting up Geotargeting in AdWords
A Complete Guide to Setting up Geotargeting in AdWords

What makes Google AdWords such an effective marketing channel is the level of targeting it offers. Advertisers control practically all aspects of their campaign from the keywords that trigger their ads to how they are displayed on different devices. Budgets can even be easily adjusted depending on the time of day. So you could increase your spending during those hours that get the most traffic.

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