PWD
PWD
1300 224 806
Our WorkTestimonialsROISEO ServicesTeamBlogContact

Resource Centre

Learn from the best minds in the business

Latest

Advanced Automated Features in Google AdWords

AdWords is a highly effective platform to reach target audiences around the world. Unlike other channels that take time to implement (e.g SEO, social media, etc.), PPC lets you start driving immediate traffic to your landing pages. And you can even segment your audience to make your ads more targeted.

Latest articles

Advanced Automated Features in Google AdWords
Advanced Automated Features in Google AdWords

AdWords is a highly effective platform to reach target audiences around the world. Unlike other channels that take time to implement (e.g SEO, social media, etc.), PPC lets you start driving immediate traffic to your landing pages. And you can even segment your audience to make your ads more targeted.

Oliver Wood
Oliver Wood
3 Steps to Building an Effective AdWords Account Structure
3 Steps to Building an Effective AdWords Account Structure

Business owners can create their own PPC campaigns and drive highly targeted traffic to their landing pages in a short period of time. But as with any marketing campaign, your success largely depends on how you structure your account. Starting an AdWords campaign without any thought on account structure builds a weak foundation. You may be able to drive traffic and even generate some sales with your efforts.

Oliver Wood
Oliver Wood
Setting Up Ad Scheduling in AdWords
Setting Up Ad Scheduling in AdWords

Billions of people around the world use Google to search for just every topic imaginable. Many of these search queries have purchasing intent behind them. Reaching even a fraction of these users can drive considerable traffic to your landing pages and increase sales to your business.

Oliver Wood
Oliver Wood
AdWords Remarketing: Getting Started and Best Practices to Follow
AdWords Remarketing: Getting Started and Best Practices to Follow

A visitor lands on one of your pages from a search but decides not to purchase and clicks through to another site. In most cases that visitor would be gone forever. But what if it was possible to bring that visitor back through highly targeted ads?

Oliver Wood
Oliver Wood
A Complete Guide to Setting up Geotargeting in AdWords
A Complete Guide to Setting up Geotargeting in AdWords

What makes Google AdWords such an effective marketing channel is the level of targeting it offers. Advertisers control practically all aspects of their campaign from the keywords that trigger their ads to how they are displayed on different devices. Budgets can even be easily adjusted depending on the time of day. So you could increase your spending during those hours that get the most traffic.

Oliver Wood
Oliver Wood
The SEO Strategies That Still Work Today
The SEO Strategies That Still Work Today

“SEO is dead”. Or some in the industry would have you believe. The search landscape may look completely different thanks to constant algorithm updates and new changes to the search results. But the truth is that SEO is far from dead and it remains one of the most effective ways to drive targeted traffic and generate more sales.

Oliver Wood
Oliver Wood
Get in touch with one of our digital strategists today
Perth HQ
3 Loftus Street
West Leederville
Melbourne
224/189 Queen Street
Melbourne
Sydney
377 Kent Street
Sydney
Adelaide
1A/400 King William St
Adelaide
Brisbane
339/241 Adelaide St
Brisbane City
Canberra
Suite 82, 1 Franklin St
Griffith, ACT
PWD Logo

PWD acknowledges the Traditional Owners of the land where we work and live and we pay our respects to Elders past and present. PWD celebrates the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.

Privacy PolicyTerms

Google Partner
1300 224 806