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Implementation: How to Act on Measurement Insights

Collecting and using data is critical for Optimising AdWords campaigns. With it, you can act on what you have learned to improve paid traffic performance with adjustments in bidding, budgeting and targeting optimisation.

Latest articles

Implementation: How to Act on Measurement Insights

Collecting and using data is critical for Optimising AdWords campaigns. With it, you can act on what you have learned to improve paid traffic performance with adjustments in bidding, budgeting and targeting optimisation.

Oliver
Adwords: Quality Score & Ad Rank Explained 

Advertisers bid on target keywords that are relevant to their products or services. Bidding starts when a user conducts a search. The AdWords system then finds all ads that match those keywords and competing advertisers are pitted against each other. In a normal auction, the highest bid would win but ad positions aren’t just solely based on who bids the most. Other factors such as ad relevance and quality are also considered.

Oliver
What is Google AdWords? Should You Use It?

Simply put, AdWords is Google’s advertising system. It allows businesses to feature ads within the Google search results.

Oliver
Google AdWords Keywords

There is a lot of confusion out there about the use of keywords for pay-per-click marketing. Many people struggle to understand how to identify the correct phrases they need to target. That often means they waste a lot of money through a process of trial and error that doesn’t produce good results.

Oliver
Cost Per Action Advertising (CPA)

All business owners should aim to pay as little as possible for each advertising conversion. That is the rate at which people who click your ads perform the desired action. In most instances, it means how much you pay for each purchase compared to your total ad spend.

Oliver
How To Advertise on Google and Scale Your Business

Every day millions of people use search engines for product research. Advertising on Google allows your business to reach prospects who are searching for your products or services. That kind of targeting on such a large scale is just not possible with traditional forms of advertising. Savvy business owners turn to Google AdWords to expand their businesses and find new customers.

Oliver
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Sydney
377 Kent Street
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Adelaide
1A/400 King William St
Adelaide

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Brisbane
339/241 Adelaide St
Brisbane City

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Canberra
Suite 82, 1 Franklin St
Griffith, ACT

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