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How to Get More Targeted Traffic Using Gmail Sponsored Ads

Gmail Sponsored Promotions are similar to an email marketing strategy used to build customer loyalty, create awareness, drive revenue, and acquire new customers. With these ads, the targeting is towards users, not cookies. These ads work by displaying a teaser ad on top of the Promotions tab of Gmail inboxes and are another way to drive paid traffic to a website.

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How to Get More Targeted Traffic Using Gmail Sponsored Ads
How to Get More Targeted Traffic Using Gmail Sponsored Ads

Gmail Sponsored Promotions are similar to an email marketing strategy used to build customer loyalty, create awareness, drive revenue, and acquire new customers. With these ads, the targeting is towards users, not cookies. These ads work by displaying a teaser ad on top of the Promotions tab of Gmail inboxes and are another way to drive paid traffic to a website.

Oliver Wood
Oliver Wood
How To Combat Banner Blindness In Your Display Advertising
How To Combat Banner Blindness In Your Display Advertising

Banner blindness is one of the biggest challenges facing display advertising, including AdWords’ GDN (Google Display Network). Statistics show that web users are increasingly banner blind, with display advertising producing the lowest click-through rates and conversion rates compared to search ads and social ads.

Oliver Wood
Oliver Wood
Best Practices For Measuring Behaviour After The Click
Best Practices For Measuring Behaviour After The Click

Measuring website visitor behaviour after the click on an ad needs to be part of a Google AdWords management plan and is the reason why you want to connect Google AdWords and Google Analytics.

Oliver Wood
Oliver Wood
Stop Confusing Google Display Network and Programmatic Display
Stop Confusing Google Display Network and Programmatic Display

Businesses have numerous options available when it comes to reaching their audience online via paid advertising. With Google AdWords, Bing, display advertising, remarketing, sponsored content and paid social, there have never been more ways to reach your target audience.

Oliver Wood
Oliver Wood
How to Set up Google Analytics with Adwords to Improve Your ROI
How to Set up Google Analytics with Adwords to Improve Your ROI

Google AdWords and Google Analytics go hand-in-hand. If you spend money to advertise on AdWords, you want to know that it is bringing you results as determined by visitor behaviour on your website. A click on an ad is nice, but it does not put money in the bank.

Oliver Wood
Oliver Wood
5 Audience Remarketing Lists to Boost Your AdWords Game
5 Audience Remarketing Lists to Boost Your AdWords Game

A visitor lands on your website and even adds a product to their shopping cart but then suddenly abandons the process halfway through, losing your business a potential sale.

Oliver Wood
Oliver Wood
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