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Techniques for Increasing Conversions with Neuromarketing

As marketers, we sometimes pay attention to the wrong stuff. We look at all the tools available to use in our different platforms and miss the basics of how the brain works and applying that knowledge to our digital marketing efforts. When it comes to how our brains works, we all have creative and logical, or right and left, sides of our brains but it’s really not that simplistic in it’s application for neuromarketing.

Latest articles

Techniques for Increasing Conversions with Neuromarketing

As marketers, we sometimes pay attention to the wrong stuff. We look at all the tools available to use in our different platforms and miss the basics of how the brain works and applying that knowledge to our digital marketing efforts. When it comes to how our brains works, we all have creative and logical, or right and left, sides of our brains but it’s really not that simplistic in it’s application for neuromarketing.

Oliver Wood
Mobile Speed: Making the Most of Mobile Marketing

Although the exact numbers vary based on the source of data, many people check their phones 150 times a day for a minute at a time, so these users will not wait for a slow screen to load. They are on the go and if you cannot provide what they need very quickly, they will go to another business. The overall experience and mobile optimisation is of course important but the speed really matters.

Oliver Wood
How to Scale High Converting GDN Campaigns

The Google Display Network (GDN) offers numerous options for targeting. PPC experts can reach people at different stages in the buying funnel with keyword targeting, Gmail Sponsored Promotions, remarketing, in-market, YouTube, similar audiences, and placements.

Oliver Wood
Crash course: Email marketing that works

Email lists are highly coveted by businesses because once you have an email you have a potential lead. The ability to communicate directly with your audience from their inbox can be invaluable in generating conversions but it can also be a challenge. If your emails do not resonate with your leads, they can unsubscribe, delete them or report them as spam, which will develop some disappointing reports.

Oliver Wood
6 PPC campaign hacks to improve your conversion rates

High conversion rates are the heart of most PPC advertising campaigns. While some campaigns focus on clicks or impressions, making a profit is always the end goal for businesses undertaking any marketing endeavour.

Oliver Wood
AdWords IF functions and Ad customisers

Large AdWords accounts with hundreds of products, prices, and special offers are extremely time-consuming to manage manually. Constant changes take away from time to truly strategise on an account, requiring hours instead on tactical changes. However, with customisers in AdWords, management time is cut down significantly for PPC experts and you can reach customers with highly relevant ads in real time.

Oliver Wood