How Do Mobile Visitors Behave On Your Site?
We talked about the importance of using the right attribution model with your paid ads and ways to optimise your campaigns for success. By now, you understand how complex the path to purchase really is and why AdWords experts need to view multiple touch points on the consumer journey. Measuring success based only on the last-click model does not give any credit to your marketing efforts prior to the last click. It is rare that the first visit to a website leads to a conversion, especially with higher dollar items.
