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Why We're Excited About Bing Native Ads And You Should Be Too
Why We're Excited About Bing Native Ads And You Should Be Too

Bing native ads are already available in beta for the USA and are expected to rollout to more advertisers very soon. PPC experts started testing the new native ad format back in 2015 and while rollout has been slow, initial results have proved promising. Bing announced that their native ads CTR has been approximately 5 – 7 times higher than regular display ads on MSN.

Why PPC Best Practices Aren't Always the Best
Why PPC Best Practices Aren't Always the Best

In some cases, it is not always obvious, such as the use of broad match keywords in an AdWords account. Most PPC experts will not heavily use broad match keywords since they trigger for any search query that is remotely similar to the paid keywords. As a result, an ad may show multiple times for an irrelevant search and the advertiser is paying for clicks that do not produce customers.

4 Easy Ways To Set Up on Youtube Ads Using Adwords
4 Easy Ways To Set Up on Youtube Ads Using Adwords

Leveraging the power of YouTube can be a highly effective force in your digital marketing campaigns. By creating AdWords YouTube ads, you can communicate with your target audience in a highly interactive and entertaining format.

How to Increase Your Keyword Quality Score
How to Increase Your Keyword Quality Score

Quality Score and CTR (Click-through-rate) are part of what determines your ad rank, or how your ad performs on AdWords. If you improve one of these factors, you will improve the others since they all work together. As campaigns perform better, they bring the right customers to you as a business owner and reduce your overall ad spend. In this post, we will focus specifically on Quality Score.

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