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Cost Per Action Advertising (CPA)

All business owners should aim to pay as little as possible for each advertising conversion. That is the rate at which people who click your ads perform the desired action. In most instances, it means how much you pay for each purchase compared to your total ad spend.

Latest articles

Cost Per Action Advertising (CPA)
Cost Per Action Advertising (CPA)

All business owners should aim to pay as little as possible for each advertising conversion. That is the rate at which people who click your ads perform the desired action. In most instances, it means how much you pay for each purchase compared to your total ad spend.

Oliver Wood
Oliver Wood
How To Advertise on Google and Scale Your Business
How To Advertise on Google and Scale Your Business

Every day millions of people use search engines for product research. Advertising on Google allows your business to reach prospects who are searching for your products or services. That kind of targeting on such a large scale is just not possible with traditional forms of advertising. Savvy business owners turn to Google AdWords to expand their businesses and find new customers.

Oliver Wood
Oliver Wood
PPC Keyword Research
PPC Keyword Research

Target the right keywords and you attract more conversions for your business. But target the wrong ones and you can expect an abysmal return. So how do you find the right keywords for your campaign? Most importantly, how do you find keywords that actually drive sales? It starts with understanding your market.

Oliver Wood
Oliver Wood
Google AdWords Ad Groups
Google AdWords Ad Groups

Anyone who wants to engage in PPC advertising using Google AdWords will need to create Ad Groups. It’s important to understand why and how they are used if you want to get the best results. People working in the industry use them every single day to help clients achieve their goals. However, there are many misconceptions out there are how to structure the groups and use them to your advantage.

Oliver Wood
Oliver Wood
Optimising GOOGLE ADWORDS TEXT ADVERTS
Optimising GOOGLE ADWORDS TEXT ADVERTS

Anyone can run Google AdWords text adverts to promote their website and reach a new audience. However, the process of Optimising those ads isn’t as simple as people think. Indeed, it often takes years of experience to know how to get the best results from a campaign.

Oliver Wood
Oliver Wood
What is PPC?
What is PPC?

you’ve heard about PPC but you’re unsure about the details, you’ve come to the right place. The page you’re reading right now will give you the lowdown and explain all the ins and outs. Business owners and individuals can benefit significantly from this form of marketing.

Oliver Wood
Oliver Wood
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