PWD Digital Agency
PWD Digital Agency
1300 224 806
WorkTestimonialsROISEO ServicesOur TeamContact

Resource Centre

Learn from the best minds in the business

Latest

6 PPC campaign hacks to improve your conversion rates

High conversion rates are the heart of most PPC advertising campaigns. While some campaigns focus on clicks or impressions, making a profit is always the end goal for businesses undertaking any marketing endeavour.

Latest articles

6 PPC campaign hacks to improve your conversion rates

High conversion rates are the heart of most PPC advertising campaigns. While some campaigns focus on clicks or impressions, making a profit is always the end goal for businesses undertaking any marketing endeavour.

Oliver
AdWords IF functions and Ad customisers

Large AdWords accounts with hundreds of products, prices, and special offers are extremely time-consuming to manage manually. Constant changes take away from time to truly strategise on an account, requiring hours instead on tactical changes. However, with customisers in AdWords, management time is cut down significantly for PPC experts and you can reach customers with highly relevant ads in real time.

Oliver
A guide to choosing your AdWords starter budget

If you outsource yoaur pay per click advertising, your initial budget will be among the first questions to come up. Businesses are often met with vague, unhelpful answers when they request advice on an initial budget. This is because it is hard for PPC experts to advise you when they know nothing of your financial situation or your goals.

Oliver
Tutorial: Using Google's Data Studio

Analytics 360 Suite is a Google product that “data from across the many touchpoints of today’s complex customer journey. It then uses deep insights to help your enterprise measure and improve the impact of your marketing.” It offers enhancements for paid premium users of Google Analytics including Google Data Studio 360 which provides data visualization and reporting for large enterprises.

Oliver
Highlights from Google Marketing Next 2017

Google Marketing Next highlighted the future of digital marketing this week with Google innovations, news about what is coming next, and what is needed now based on consumer demand and expectations.

Oliver
Perth Web Design showcases the best tools to boost your Google ranking

Following packed out audiences in Perth and Sydney, the latest Digital Decisions event returned once again to educate and inform the Perth business community, who were eager to learn about the new era of digital.

Oliver