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8 Pro Tips To Maximize Your Google Shopping Conversion Rates
8 Pro Tips To Maximize Your Google Shopping Conversion Rates

Most e-commerce retailers are already aware of the power Google Shopping holds for their PPC campaigns. According to a 2016 report from Crealytics the PPC industry has seen a massive uptake in spend on product ads over the last two years.

Google AdWords Keywords Research
Google AdWords Keywords Research

Everyone wants to get the best outcomes possible from their Google AdWords PPC campaigns. Many different factors come into play, but keyword research is one of the most important. If you get that process wrong, your ads will never reach the right people. Getting it right can mean you achieve a low cost per click and cost per conversion. It can also result in you driving the right target audience to your website.

Adwords: Quality Score & Ad Rank Explained 
Adwords: Quality Score & Ad Rank Explained 

Advertisers bid on target keywords that are relevant to their products or services. Bidding starts when a user conducts a search. The AdWords system then finds all ads that match those keywords and competing advertisers are pitted against each other. In a normal auction, the highest bid would win but ad positions aren’t just solely based on who bids the most. Other factors such as ad relevance and quality are also considered.

A/B testing mistakes that can cost you big
A/B testing mistakes that can cost you big

A/B testing is an essential tactic for improving the optimisation of your PPC advertising. A/B testing or split testing is the process of running tests to compare performance of different versions of a web page in an effort to find the best version for maximum conversion optimisation.

Google AdWords Keywords
Google AdWords Keywords

There is a lot of confusion out there about the use of keywords for pay-per-click marketing. Many people struggle to understand how to identify the correct phrases they need to target. That often means they waste a lot of money through a process of trial and error that doesn’t produce good results.

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