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How to choose the right AdWords bidding strategy

When it comes to a successful PPC advertising strategy there are many different components to envisage. Your targeting strategy, your quality score, your landing pages and ad copy are all major considerations, yet without a high-quality bidding strategy, these other elements won’t get very far.

Latest articles

How to choose the right AdWords bidding strategy

When it comes to a successful PPC advertising strategy there are many different components to envisage. Your targeting strategy, your quality score, your landing pages and ad copy are all major considerations, yet without a high-quality bidding strategy, these other elements won’t get very far.

Oliver
On & off the track – why personal branding matters

When you think about some of the world’s most popular brands what springs to your mind? We all tend to associate branding with big name companies such as Nike, Coca Cola and Google but what about the individual?

Oliver
AMP for ads from Google I/O

Accelerated Mobile Pages (AMP) were launched in 2016 and Google I/O in 2017 included sessions about what is working with AMP, where improvement is needed, and applications for publishers, merchants, and advertisers.

Oliver
How to detect and stop Click Fraud in PPC advertising

With the right knowledge and techniques, PPC marketing can bring you great success. It can create more awareness around your brand, send traffic to your website and even increase conversions to deliver more profit. However, novices and experts alike know that PPC management isn’t always easy.

Oliver
Branded AdWords Strategies Guide for Large Businesses

PPC experts have long understood the importance of branded Google AdWords campaigns. They are an easy way to increase your conversion rate and guard against competitors stealing your customers by bidding on your company name.

Oliver
Cleaning up your Google Shopping Data Feed

Before creating shopping ads with Google AdWords, you first need to upload your product catalog into Google Merchant Center because this data is what feeds into your shopping ads and the quality of your data will impact your conversion rates.

Oliver
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Griffith, ACT

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