The digital marketing world is awash with choices and tough decisions. There are so many platforms with their own array of advertising superpowers, it can be hard to know where to begin.
It is undeniable that Facebook is the king of the social media world. It is also the platform that has most successfully embraced social advertising with all other platforms following suit.
Collecting and using data is critical for optimising AdWords campaigns. With it, you can act on what you have learned to improve paid traffic performance with adjustments in bidding, budgeting and targeting optimisation.
In the early 2000s, AdWords was about keywords and bids. Fast forward to today, and Google AdWords now includes time, location, device, audience data and even more signals to help PPC experts make smarter bidding decisions.
Have you ever had the feeling that your eCommerce website is ticking all the right boxes for Google AdWords conversions, yet somehow you are still missing out on sales?
Most e-commerce retailers are already aware of the power Google Shopping holds for their PPC campaigns. According to a 2016 report from Crealytics the PPC industry has seen a massive uptake in spend on product ads over the last two years.
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