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Resource Centre

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Branded AdWords Strategies Guide for Large Businesses

PPC experts have long understood the importance of branded Google AdWords campaigns. They are an easy way to increase your conversion rate and guard against competitors stealing your customers by bidding on your company name.

Latest articles

Branded AdWords Strategies Guide for Large Businesses

PPC experts have long understood the importance of branded Google AdWords campaigns. They are an easy way to increase your conversion rate and guard against competitors stealing your customers by bidding on your company name.

Oliver
Cleaning up your Google Shopping Data Feed

Before creating shopping ads with Google AdWords, you first need to upload your product catalog into Google Merchant Center because this data is what feeds into your shopping ads and the quality of your data will impact your conversion rates.

Oliver
Common B2B AdWords problems And How To Fix Them

With cutting edge targeting, bidding options and excellent ways to build a rich audience with high intent users, it is a fantastic opportunity for all businesses.

Oliver
How To Get Started with Google Shopping

A good campaign structure is the key to success with Google AdWords Shopping Campaigns. It helps PPC experts optimise campaigns and makes it easier to set appropriate bids based on the value and popularity of products.

Oliver
Get more creative on the display network with rich media ads

Google’s search ads and remarketing ads boast higher CTRs and CVRs than display advertising but neither of these campaign types can reach new audiences before they search. This gives the display network the very important job of growing your reach and brand awareness.

Oliver
Should you pay for traffic or work for traffic?

Traffic, often known as visitors or sessions, has been one of the central KPIs in digital marketing since the Internet began. Across many digital marketing performance platforms, traffic is usually at the forefront of data that is analysed. Sessions are one of the first pieces of data encountered on Google Analytics and clicks are a central metric in AdWords.

Oliver