On the surface, this assumption seems to make sense. Surely by offering additional choices, potential consumers are more likely to find something that suits their needs?
Unfortunately for larger businesses, particularly big e-commerce companies, building and maintaining campaigns can be especially time-consuming. With all the bid strategies, targeting, remarketing, search, display and shopping methods,
When it comes to a successful PPC advertising strategy there are many different components to envisage. Your targeting strategy, your quality score, your landing pages and ad copy are all major considerations, yet without a high-quality bidding strategy, these other elements won’t get very far.
When you think about some of the world’s most popular brands what springs to your mind? We all tend to associate branding with big name companies such as Nike, Coca Cola and Google but what about the individual?
Accelerated Mobile Pages (AMP) were launched in 2016 and Google I/O in 2017 included sessions about what is working with AMP, where improvement is needed, and applications for publishers, merchants, and advertisers.
With the right knowledge and techniques, PPC marketing can bring you great success. It can create more awareness around your brand, send traffic to your website and even increase conversions to deliver more profit. However, novices and experts alike know that PPC management isn’t always easy.
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