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How to Scale High Converting GDN Campaigns

The Google Display Network (GDN) offers numerous options for targeting. PPC experts can reach people at different stages in the buying funnel with keyword targeting, Gmail Sponsored Promotions, remarketing, in-market, YouTube, similar audiences, and placements.

Latest articles

How to Scale High Converting GDN Campaigns
How to Scale High Converting GDN Campaigns

The Google Display Network (GDN) offers numerous options for targeting. PPC experts can reach people at different stages in the buying funnel with keyword targeting, Gmail Sponsored Promotions, remarketing, in-market, YouTube, similar audiences, and placements.

Oliver Wood
Oliver Wood
Crash course: Email marketing that works
Crash course: Email marketing that works

Email lists are highly coveted by businesses because once you have an email you have a potential lead. The ability to communicate directly with your audience from their inbox can be invaluable in generating conversions but it can also be a challenge. If your emails do not resonate with your leads, they can unsubscribe, delete them or report them as spam, which will develop some disappointing reports.

Oliver Wood
Oliver Wood
6 PPC campaign hacks to improve your conversion rates
6 PPC campaign hacks to improve your conversion rates

High conversion rates are the heart of most PPC advertising campaigns. While some campaigns focus on clicks or impressions, making a profit is always the end goal for businesses undertaking any marketing endeavour.

Oliver Wood
Oliver Wood
AdWords IF functions and Ad customisers
AdWords IF functions and Ad customisers

Large AdWords accounts with hundreds of products, prices, and special offers are extremely time-consuming to manage manually. Constant changes take away from time to truly strategise on an account, requiring hours instead on tactical changes. However, with customisers in AdWords, management time is cut down significantly for PPC experts and you can reach customers with highly relevant ads in real time.

Oliver Wood
Oliver Wood
A guide to choosing your AdWords starter budget
A guide to choosing your AdWords starter budget

If you outsource yoaur pay per click advertising, your initial budget will be among the first questions to come up. Businesses are often met with vague, unhelpful answers when they request advice on an initial budget. This is because it is hard for PPC experts to advise you when they know nothing of your financial situation or your goals.

Oliver Wood
Oliver Wood
Tutorial: Using Google's Data Studio
Tutorial: Using Google's Data Studio

Analytics 360 Suite is a Google product that “data from across the many touchpoints of today’s complex customer journey. It then uses deep insights to help your enterprise measure and improve the impact of your marketing.” It offers enhancements for paid premium users of Google Analytics including Google Data Studio 360 which provides data visualization and reporting for large enterprises.

Oliver Wood
Oliver Wood
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