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6 Ways to Incorporate Social Proof Into Your Web Design

Social proof is the phenomenon where people look to their environment to guide their own behaviour. Robert Cialdini, author of Influence: The Psychology of Persuasion, describes it best: “We view a behaviour as more correct in a given situation to the degree that we see others performing it”.

Latest articles

6 Ways to Incorporate Social Proof Into Your Web Design

Social proof is the phenomenon where people look to their environment to guide their own behaviour. Robert Cialdini, author of Influence: The Psychology of Persuasion, describes it best: “We view a behaviour as more correct in a given situation to the degree that we see others performing it”.

Oliver Wood
SEO Checklist

Launching a new site is an enormous undertaking. It requires months of development from initial conception to design and implementation. All that hard work culminates into a highly anticipated launch for the world to see what your business has to offer. But unless your brand is already well known, having a site isn’t enough to reach your audience, so you’ll need SEO.

Oliver Wood
When PPC Best Practices Don't Deliver

In some cases, it is not always obvious, such as the use of broad match keywords in an AdWords account. Most PPC experts will not heavily use broad match keywords since they trigger for any search query that is remotely similar to the paid keywords.

Oliver Wood
Sell Online With WooCommerce

More consumers are now shopping online than ever before across all devices. Data from Statista shows that global B2C eCommerce sales will reach 1.92 trillion dollars in 2016. That figure is only expected to continue in an upwards trend as more people around the world connect online.

Oliver Wood
5 Reasons Why Hiring Web Designers is Better Than Site Builders

Having a website is simply a must in today’s digital world and is the first step to building a strong online presence. Potential customers can land on your site to learn more about your products or services, ultimately contributing to your bottom line

Oliver Wood
3 Reasons Why Speed Matters When Designing a Website

Nothing is more frustrating than staring at a blank page after a few seconds. Even with a quality design, your site will fail to keep visitors engaged if it loads too slowly. Loading times largely determine whether visitors will stay on your site or navigate elsewhere to a competing page.

Oliver Wood