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Resource Centre

Learn from the best minds in the business

Latest

What Is A Marketing Funnel? 

Marketing is a field in which the techniques and methods are constantly growing, changing, and adapting to consumer behaviour. As such, there is a lot of debate surrounding the marketing funnel and whether it is still relevant in the buying process today.

Latest articles

What Is A Marketing Funnel? 

Marketing is a field in which the techniques and methods are constantly growing, changing, and adapting to consumer behaviour. As such, there is a lot of debate surrounding the marketing funnel and whether it is still relevant in the buying process today.

Letti
Telling Your Tale with Google Web Stories

Google Web Stories, the newest WordPress Plugin now in beta, provides one more tool to help you capture your mobile audience’s attention, keep them engaged, and turn them into customers.

Oliver
A Peek at the E-commerce Landscape After COVID-19

The COVID-19 pandemic of 2020 has caused an upheaval in almost all aspects of modern life, globally. Look around you and see how consumer-centred businesses such as restaurants, retail stores, movie theatres, gyms, and so many others are picking up the pieces and trying to rebuild their financial foundations.

Oliver
Using Local SEO to Bring Customers to Your Doors

Local SEO (search engine optimisation) is a powerful tool to help build your business by attracting customers who live right in your backyard. We all know how convenient it is to find an online mega-retailer that stocks everything—all we do is hit a button and presto!

Daniel
Turning Data into Insights: Google Planning Tools

Think with Google offers a free suite of tools for advertisers to learn about consumer behaviour and how that translates to marketing messages and paid ads. With these free tools, PPC experts can gather information about their audience’s behaviour and apply what is learned in their paid campaigns. Below we have highlighted available tools and how to use them for paid campaigns.

Oliver
Getting to know the Google AdWords Editor

Excellent organization and productivity are key skills when Optimising your PPC campaigns for best results. When it comes to managing large AdWords accounts, one of the biggest mistakes PPC marketers commit is failing to take advantage of the AdWords Editor tool.

Daniel