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What is Digital Marketing? (7 Types & How They Work)
What is Digital Marketing? (7 Types & How They Work)

Marketing, no matter what type, is all about reaching potential customers wherever they are. Billboards, magazine and newspaper advertisements, television commercials, are all channels through which businesses can market their products or services.

Digital Marketing For Small Businesses (6 Top Tips)
Digital Marketing For Small Businesses (6 Top Tips)

Digital marketing is any form of marketing using multiple channels across the Internet. It includes both paid and organic approaches that enable your business to connect with potential customers and convert traffic into sales.

13 Digital Marketing Metrics to Track for Success
13 Digital Marketing Metrics to Track for Success

Every person defines success differently. How you measure the success of your digital marketing efforts all depends on the digital marketing metrics you use. These metrics need to make sense for your business. While sales and leads are two important metrics, they aren’t the only ones (or necessarily the best ones) for you to focus on. So what are the best metrics to use to gauge how well your marketing campaigns fare? Let’s have a look and also see why you should be tracking your digital marketing initiatives.

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