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Bing ad extensions vs AdWords ad extensions – Know the differences

When building well-structured AdWords or Bing ads campaigns, you should never leave extensions off your checklist. Extensions are relatively quick and easy to add on both platforms and they have several advantages.

Latest articles

Bing ad extensions vs AdWords ad extensions – Know the differences
Bing ad extensions vs AdWords ad extensions – Know the differences

When building well-structured AdWords or Bing ads campaigns, you should never leave extensions off your checklist. Extensions are relatively quick and easy to add on both platforms and they have several advantages.

Oliver Wood
Oliver Wood
16 tactics to create highly converting ad copy in AdWords
16 tactics to create highly converting ad copy in AdWords

In these times of increased automation for Google advertising, is there any role left for human creativity? The answer is, absolutely because creativity and human intelligence is still very much required when it comes to creating ad copy.

Oliver Wood
Oliver Wood
Discover the power and pitfalls of call tracking with AdWords
Discover the power and pitfalls of call tracking with AdWords

You will never have successful Google advertising unless you set up conversion tracking in AdWords. With conversion tracking, advertisers can optimise campaigns for best CPA and ROI.

Oliver Wood
Oliver Wood
10 Best Content Management Systems
10 Best Content Management Systems

Maintaining an effective and well-designed website requires regular updates to stay relevant to your consumer. For your website to truly work with your marketing and SEO strategies, you should be ready to make changes in an instant. Luckily, with the use of content management systems, these updates are a breeze.

Oliver Wood
Oliver Wood
How to Build a Website that Encapsulates Your Brand Identity
How to Build a Website that Encapsulates Your Brand Identity

Your website is most likely the first point of contact a prospective customer will have with your brand. It’s where they’ll get the most information about your business and it’s where they’ll decide to take the next step in their customer journey. The question is, are you leveraging your brand’s full potential?

Oliver Wood
Oliver Wood
A Simple Website Design is Scientifically Better: True or False?
A Simple Website Design is Scientifically Better: True or False?

Two well-known studies, one by Google and one by Harvard and the Universities of Maryland and Colorado, suggest that the less visually complex a site, the more pleasant and beautiful it is deemed to be.

Oliver Wood
Oliver Wood
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