Every business needs a lead to get themselves off the ground, right? The moment you have a lead, you have a potential customer that’s engaged and waiting for you to delight them with your product or service. Unfortunately, not all leads are easy to come by. Especially the ones that count.
When it comes to lead generation, it’s often your website that’s left as your calling card. Optimising your webpage for lead generation is as crucial as having a website in the first place. Without any form of lead capturing, it will be a lot harder for you to make long-lasting customer relationships.
These days, marketers are having to be more creative with their approach to generating leads. With lead generation, the focus should be on high-quality contacts as opposed to a high quantity. It’s the high-quality contacts that make up your ideal target audience and therefore more suited to take action on your page.
In this post, we’ll cover the strategic ways that you can optimise your website lead generation strategies. These are quick and easy ways that we’re sure will bring in the most desirable results.
Website Lead Generation Strategies to Get You Ahead of the Game:
Add Forms to Your Website
First thing’s first, your lead generation strategies are nothing without an attractive contact information form. Including a contact form on your website is a simple yet effective way to capture your visitor’s information.
Let’s paint a picture for you to further amplify the importance of a contact form. If you visit a website and their contact information isn’t clearly presented or there’s no way for you to get in touch, would you complete an action on their page? Probably not.
Starting to see its importance? Every time a website visitor submits a question or reaches out for further information, you’ve just gained yourself a new lead! These types of forms are essential for you to generate leads.
While it’s important to have your contact form front and centre, try and place them on pages where you’re getting the most traffic too. As these pages are getting the most attention on your site, you’re making it even easier for a user to share their information with you. You can think of this strategy as you would fishing. Whereas your content is the bait and your contact form is the hook – it’s time to start reeling your leads in!
Keep Up with Regular Blogging
If you haven’t yet started your website’s blog, now’s a good of a time as any! Blogging is a great way to build your website’s visibility on search engines and to help create shareable content. By doing so, you’re giving users a reason to visit your website in the first place.
If you’re new to blogging, there’s one rule that should remain constant throughout your content: always provide your users with value. Valuable information is what will pique your audience’s interest and could be the start of a blossoming customer relationship. As you start producing content that can help your potential lead, they will start to trust your business. With this trust, they will be more likely to sign up for your newsletter or become a part of your email list.
Stay Active on Social Media
What’s a better way to show off what your business can do than through social media? Social media is the perfect platform for your business to stay visible across highly active channels. With the right hashtags, captions, and tags, you could be putting your website directly in front of your next customer.
Remember, just like with blogging, you have to provide users with valuable content in order to produce high-quality leads. For you to generate quality leads, you have to focus on the one-on-one connection that social media provides. Nurturing these human connections is crucial to having your followers convert to customers.
Social media platforms like LinkedIn, Facebook, Instagram and Quora are great sites for you to share your knowledge and get a conversation going. Once you’ve started a few conversations, you can solidify your lead by offering to help a user with a problem or to discuss the topic further via email. The moment that your conversation is transferred to email, you’ve got yourself a high-quality lead.
Start Email Marketing
Email marketing is a true and trusted networking tactic that has stood the test of time. It’s personal, it’s easy to do and it has effective results – what’s not to love?
Email marketing starts with an initial contact message to a consumer who you think could potentially become a client or customer. To do this, it’s best to create a targeted list of consumers who fit within your ideal target market and who you think could benefit from your product or service most. Once this list has been compiled, all that’s left to do is reach out and start a conversation.
When it comes to email marketing, personalisation is key. It’s necessary that you make the receiver of your email feel like they’re not just getting another spam message. Try and speak to their individual pain points – even addressing them by name goes a long way.
One of the reasons why marketers love email marketing is for its automation capabilities. Once you have your list set up, you can set your emails to follow a sequence; each of which encouraging the receiver to follow through with your request. However, this is to be done with caution. If you are going the automation route, make sure to include an opt-out option. This will ensure that your potential customer or client remains happy to keep on receiving your emails.
Saving the best for last, website lead generation is done best when you start offering free resources. Whether it’s an e-book or a downloadable guide, giving users valuable information that they may have had to pay for otherwise works! In exchange for this expert information, all that’s needed is the user’s contact information.
When done correctly, freebies can be extremely effective in growing your email list. It’s also a completely non-invasive approach to interacting with your website’s audience too.
While it would be most beneficial to implement all of these strategies, try and keep a note of which tactic is performing best. This will help you determine the best way forward for your website lead generation and which strategies are worth retiring.