Creative Ad Design Brief

  • Name of client
  • Name of account manager/s
  • Please note down any important points from your client meeting
  • (links to the clients logos, imagery and any other resource we will need for the ad)
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    (select one or more of the ad sets above, if more than one set is required please add a note. Eg. 2 sets of web static ads or 1 set of web static ads and 1 set of social static ads)
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    Ad sizes - 300 x 250, 160 x 600, 728 x 90, 300 x 600, 970 x 250, 320 x 50
  • 1 set of ads with 1 main offer or 2 sets of ads with 2 different offers etc...
  • Messaging? Call to action? Objective? (what do we want to accomplish - inform, persuade, motivate?) Audience? (who are we talking to?)
  • Messaging? Call to action? Objective? (what do we want to accomplish - inform, persuade, motivate?) Audience? (who are we talking to?)
  • Messaging? Call to action? Objective? (what do we want to accomplish - inform, persuade, motivate?) Audience? (who are we talking to?)
  • Messaging? Call to action? Objective? (what do we want to accomplish - inform, persuade, motivate?) Audience? (who are we talking to?)
  • Messaging? Call to action? Objective? (what do we want to accomplish - inform, persuade, motivate?) Audience? (who are we talking to?)
  • Messaging? Call to action? Objective? (what do we want to accomplish - inform, persuade, motivate?) Audience? (who are we talking to?)
  • 1 set of ads with 1 main offer or 2 sets of ads with 2 different offers etc...
  • Messaging for slide #1 #2 & #3? Call to action for slide #1 #2 & #3?
  • Messaging for slide #1 #2 & #3? Call to action for slide #1 #2 & #3?
  • Messaging for slide #1 #2 & #3? Call to action for slide #1 #2 & #3?
  • Messaging for slide #1 #2 & #3? Call to action for slide #1 #2 & #3?
  • Messaging for slide #1 #2 & #3? Call to action for slide #1 #2 & #3?
  • Messaging for slide #1 #2 & #3? Call to action for slide #1 #2 & #3?
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    Ad sizes - 600 x 315, 600 x 500, 600 x 600
  • 1 set of ads with 1 main offer or 2 sets of ads with 2 different offers etc...
  • Messaging? Call to action? Objective? (what do we want to accomplish - inform, persuade, motivate?) Audience? (who are we talking to?)
  • Messaging? Call to action? Objective? (what do we want to accomplish - inform, persuade, motivate?) Audience? (who are we talking to?)
  • Messaging? Call to action? Objective? (what do we want to accomplish - inform, persuade, motivate?) Audience? (who are we talking to?)
  • 1 set of ads with 1 main offer or 2 sets of ads with 2 different offers etc...
  • Messaging for slide #1 #2 & #3? Call to action for slide #1 #2 & #3?
  • Messaging for slide #1 #2 & #3? Call to action for slide #1 #2 & #3?
  • Messaging for slide #1 #2 & #3? Call to action for slide #1 #2 & #3?
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    Ad sizes - 600 x 600, 600 x 315
  • 1 set of ads with 1 main offer or 2 sets of ads with 2 different offers etc...
  • Messaging? Caption? Call to action? Objective? (what do we want to accomplish - inform, persuade, motivate?) Audience? (who are we talking to?)
  • Messaging? Caption? Call to action? Objective? (what do we want to accomplish - inform, persuade, motivate?) Audience? (who are we talking to?)
  • Messaging? Caption? Call to action? Objective? (what do we want to accomplish - inform, persuade, motivate?) Audience? (who are we talking to?)
  • 1 set of ads with 1 main offer or 2 sets of ads with 2 different offers etc...
  • Messaging for slide #1 #2 & #3? Call to action for slide #1 #2 & #3?
  • Messaging for slide #1 #2 & #3? Call to action for slide #1 #2 & #3?
  • Messaging for slide #1 #2 & #3? Call to action for slide #1 #2 & #3?
  • 1 set of ads with 1 main offer or 2 sets of ads with 2 different offers etc...
  • Messaging? Caption? Call to action? Objective? (what do we want to accomplish - inform, persuade, motivate?) Audience? (who are we talking to?)
  • Messaging? Caption? Call to action? Objective? (what do we want to accomplish - inform, persuade, motivate?) Audience? (who are we talking to?)
  • Messaging? Caption? Call to action? Objective? (what do we want to accomplish - inform, persuade, motivate?) Audience? (who are we talking to?)
  • 1 set of ads with 1 main offer or 2 sets of ads with 2 different offers etc...
  • Messaging? Caption? Call to action?
  • Messaging? Caption? Call to action?
  • Messaging? Caption? Call to action?
  • Messaging? Caption? Call to action?
  • 1 set of ads with 1 main offer or 2 sets of ads with 2 different offers etc...
  • Messaging? Caption? Call to action?
  • Messaging? Caption? Call to action?
  • Messaging? Caption? Call to action?