It’s no secret that adapting your website for mobile searches is essential for your content’s success. What isn’t so obvious is that not all websites are equipped for mobile. With the boost in mobile popularity, some businesses haven’t caught up to the trend and are, as a result, limiting their potential growth.
Responsive page design isn’t as complicated as it may seem. In fact, Wordpress makes it incredibly easy for web developers to build mobile-friendly sites. So, if you’ve found yourself searching “how to make a website responsive” on Google, you’ve come to the right place.
If you’re not sold on the idea, let’s talk about the reasons why having a responsive website design is imperative for your business.
Why You Should Have a Responsive Website:Despite the fact that everything is mobile, having a responsive website design just makes good business sense. Think of it this way, if you had to walk into a shop that exclusively accepts cash purchases and you only had your card, would you go out of your way to complete your purchase? This means that you’d have to go and find a cash machine, go back to the shop, find your item and only then complete your purchase.
That’s a lot of added steps for a problem that seems so simple, right? Well, your website is no different. If your audience user wants to engage with your content on their cellphones or tablets and they find that they can’t access your pages, they’ll click out. The chances are that they will probably go to your competitor, who is adapted for mobile, for answers. Do you see how easy it is for you to miss out on a sale?
Don’t believe us? Here are the facts. Blue Corona says that 69% of smartphone users are more likely to buy from those who have mobile sites that easily answer their search questions or concerns. 69%! That’s a large number of people to be excluding from your target audience. On top of that, Blue Corona goes on to say that 57% of users won’t recommend your business if you offer a poor mobile experience.
At the end of the day, having a mobile-friendly website is beneficial for these reasons:
- It’s good for SEO
- It promotes a thrilling user-experience
- It caters to a wider audience
- It positions your content as modern and professional
How to Make a Website Responsive:
Take the Google Mobile TestThe first step in creating a mobile site is testing to see how responsive your content is. Even though your website may look great on mobile, it could still have a few bugs and errors that are limiting your user experience. Thankfully, Google is there to help save the day.
Google’s free mobile testing helps you to easily see what needs optimising and what’s working well on your website. All that there is for you to do is to input your website’s URL and see if your content qualifies as mobile-friendly. The best part of this service is that you’re getting Google’s seal of approval too!
Download the Right PluginsThe reason that we always recommend to our clients to use Wordpress is for its amazing customisability abilities. This platform is equipped with thousands of plugins to enhance your website’s appearance and features. Amongst these plugins are ones to help optimise your website’s responsive design.
Here are our plugin recommendations:
- WP Mobile Pack
Test Your ThemeIf you’re still on the hunt for an appropriate Wordpress theme, one of the first things you should be checking is to see if it’s compatible with mobile. Having a theme that is set up with responsive design settings will save you a lot of time.
If you already have had your Wordpress theme for a while now, you may need to update its presets. In most cases, all it takes is a few theme updates that will come up in your dashboard. On the other hand, your site may require a bit more elbow grease. If it’s the latter you’re facing, it may be time for a change of theme.
Optimise Your ImagesA large part of a mobile website’s success is how fast the content loads. Images and graphics play a big role in how easily your content loads. That’s why we’d recommend looking at your image file sizes and how they flow with your content in its new layout.
Consider which Elements Work Best for MobileWe’re sure that each element on your website has a carefully planned out purpose. Unfortunately, this purpose may not translate on mobile. For example, pop-ups may look great on a desktop website but they might not bring out the best in what you’re trying to sell.
The good news is that you can always create new elements for your responsive design. Wordpress enables you to hide certain elements for each platform, allowing you to present a cohesive and optimised website.
Trust the ProfessionalsAs your website is your most important asset in growing your online presence, there’s no harm in trusting the professionals with such an essential task. A professional web developer will know when it’s time to fix coding errors, implement new plugins, or make the call on taking the leap to a new Wordpress theme. It will also minimise your time spent worrying about your website while you could be focusing on what you do best for your business.
A responsive Wordpress site is without a doubt essential in today’s market. Now that you know how to make a website responsive, we can’t wait to see what you come up with!