SEO is not all that different for corporate websites.
You still need to identify keywords to target, create engaging content for your audience, build quality links from relevant sources, and measure the results to identify hidden opportunities. The only major difference is that organising such a campaign can be downright complicated.
Whereas a smaller company may have a few products or services, corporations have to manage hundreds and even thousands of products. Not to mention that there are also more stakeholders involved so changes need to be approved first before they can be made. Ensuring that all pages are properly optimised can also be a struggle especially when new content is constantly coming in.
But search still remains one of the most profitable marketing channels. Being able to navigate through all the hurdles is well worth the effort as it ultimately means more traffic and sales.
Here we provide valuable SEO tips for ranking a corporate website.
1. Designate a Person or Team in Charge
Corporations often have tons of processes for even a single change to be implemented. As you might imagine, this can make implementing an SEO campaign rather difficult. If you have a suggestion, others may feel the need to add their input. Pretty soon you get conflicting advice on what to do and no progress is made.
This is why it makes sense to have one individual or a team that is in charge of all aspects of SEO. It streamlines the entire process and makes it easier to manage a campaign.
2. Put More Emphasis on Content Marketing
Content marketing is the process of creating and distributing valuable content. The biggest benefit is being able to attract targeted traffic and drive quality leads. In fact, B2B marketers that blog on a regular basis receive 67% more leads than those that don’t. Each piece of content created is essentially a marketing asset for the corporation. But remember to focus on creating content that provides value.
3. Stay Up to Date on Algorithm Updates
Google is constantly updating ranking algorithm to deliver more relevant results. According to Moz, Google updates its algorithm 500 to 600 times each year. Occasionally, major changes are rolled out that significantly affect the search results. One example is the recent move to make mobile-friendliness a ranking factor.
The individual or team managing SEO should stay updated on the latest changes and pivot as necessary to stay relevant. Not adhering to the latest changes or failing to do so quickly enough could mean losing a major competitive advantage in the search results.
Even though corporate sites have major advantages, SEO can still take time. It can be weeks or even months before you start noticing any significant changes. But the key to ranking higher for competitive keywords is to continue producing quality content and building links from relevant sources. Taking these steps will ensure a competitive advantage for the corporate site.