10 Ways to Optimise Your Video SEO

Video is fast becoming the number one way to consume content with more people opting to stream via various channels. With social media and video streaming sites growing in its user bases, it’s only fair to see video as the future. Studies show that over 54% of people want to video content from their favourite brands. While this is all good and true, getting your video content seen is the next big step.

10 Video SEO Tips Straight From the Experts

1.Do Your Keyword Research

Considering that YouTube is the most popular video streaming platform, most video keyword research is done with this in mind. If you’re worried about not ranking on Google with YouTube specific keywords, never fear as the video streaming platform is actually the 2nd most used search engine in the world. This means that your ideal customer could be searching for your video right now!

Keyword research on YouTube is fairly easy and shouldn’t cause you too much stress in the process. The first step in gathering your keywords is to first generate a list of ideas. From your potential keyword ideas, you can then start searching for them in the YouTube search bar and get a good list of suggestions in return.

Video Seo Screenshot

You are also able to further your research by scouring the most popular videos. To do this, you will have to filter your video search by clicking the “most popular” selection. Once you’ve found the most suitable video, it’s important to take note of which keywords they place in their title, description as well as their video tags.

2. Use Your Keywords

Now that you have a long list of suitable keywords, it’s time to put them to use.

Here are a few keyword guidelines to help you stay at the top of your video SEO:

  • Avoid keyword stuffing by placing your main search phrase at the start of your title
  • Introduce your keyword in the first 25 words of your video’s description
  • Within a 250 word description, you should litter your keyword between 2-4 times.

3.Create Engaging Content

For your video’s SEO to be effective, it’s important that you’re able to keep your audience’s attention for longer. The longer a viewer stays on your video, the better your chances will be of having your content be suggested to new users and having it ranked on the first search page.

Not only do you need to worry about keeping your audience entertained for the length of your video but you should encourage engagement too. This is why we often see YouTubers asking their viewers to “like”, subscribe, and comment on their videos. When your video starts to see higher engagement levels, that’s when YouTube will start registering your content as one with high audience retention rates.

Video Recording

4. Think About Your Title

With over 300 hours of video being uploaded to YouTube every minute, it’s crucial that you do all that you can to get your content noticed. Creating a video with a catchy title that’s relevant to your keyword research is a great first step. Your title is exactly what will lure your audience in and improve your video’s ranking.

5. Feature an Attention-Grabbing Thumbnail

Your video’s thumbnail has the power to show your viewers a snippet of what’s to come and grab their attention in the process. A good video thumbnail is one that best reflects the content and that sparks interest from the viewer.

6. Don’t Forget About Mobile Optimisations

Optimising your video for mobile users is an integral part of SEO as a whole. As we already know, mobile optimisations are key to winning over search engines and your video’s SEO is no different. Luckily, this isn’t too difficult to do. In fact, your main concern should be revolved around how responsive your website’s video player is for mobile users.

7. Consider Your Video Length

It’s a well-known fact that search engines prefer longer text-based content. Similarly, video SEO is best done on those with a longer time limit too. Now, we’re not saying to create hour-long videos just in the hopes to delight search engines. What we are saying is that you should consider how your audience prefers to digest their videos.

With the use of YouTube Studio, you are able to determine which videos are performing best and which time frames are bringing in the most views. From there, you can start to craft an effective video strategy going forward.

Video Length

8. Add Tags to Your Video

Video tags are extremely helpful and necessary for bettering your video SEO strategy. Adding these tags will help tell search engines what your video is about and help them get to know your content better. As a result, you will have a higher chance of getting your video suggested to users based on their viewing preferences.

9. Share Your Video

Now, we’ve mentioned a lot of tips that can increase your chances of being ranked on search engines but one integral part of that is getting your video seen in the first place. Once your videos start to get seen, you will start to get more engagement and therefore have crawlers pick up your content in the process.

Bringing eyes to your video content can be tricky, but not impossible. Here are a few ways that we’ve found most effective in increasing video views:

  • Share your video link on suitable Q&A sites
  • Include a link in your newsletter
  • Embed your video in a related blog post

10. Use Your Website to Your Advantage

Ensuring that your video is front and center is key for good SEO. If your video is embedded at the bottom of your page or is hidden in plain sight, crawlers will find it harder to identify this code and your SERP ranking may suffer in the process. As Google usually only indexes one video per page, it’s essential that you’re placing your most important video first.


New videos are constantly being released onto the internet through different platforms such as Facebook and YouTube. Optimising your video SEO will help increase your chances of getting your content seen by the masses and fast track your way to becoming a viral sensation.